Meeting professionals are bullish about events for next year, with steady growth predicted across all meeting types, in the latest forecast by American Express Meetings & Events

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Gerardo Tejado, general manager at American Express Meetings & Events says “meetings and events have cemented their place as a critical driver of communications, growth and engagement for organizations of all shapes and sizes.”  Among the findings of this year’s report: meeting planners are wearing two hats, that of logistics expert and an experiential designer, making sure the experience is more personalized, before, during and after an event.

Tejado also notes that more than half the volume of all meetings in North America will be classified as small, with less than 50 people in attendance. Overall meeting spend in North America is expected to rise by 1.6 per cent next year, and incentives are expected to grow by 2.54 per cent.

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