The Worth It: Stand Up For Business Events initiative inspires the business events industry to engage in positive, productive, and open conversations about our value. From rate transparency and discounting to protecting ideas and the debate on charging for RFPs, Worth It has highlighted critical topics with the goals of sharing solutions and building community.

Get involved! Read Ignite’s latest articles, join a workshop at an industry event, tune into the Ignite Your Events podcast, or show your passion for the industry by donning a Worth It t-shirt or other fun merchandise.

Plus, Ignite is giving away educational bursaries… because you’re Worth It!

 
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Worth It Insights

Discover the latest articles from Ignite on the Worth It conversations.

Get Schooled

Upgrading your skills can boost your value and your job satisfaction. Check out these strategies from industry pros for making learning a habit.

Just Show Up!

Sick of the no-show phenomenon, an industry vet calls for a return to the etiquette of attendance.

The Secrets of their Success

As we celebrate Worth It’s first anniversary, we asked event professional to candidly share about the challenges facing the industry and how to fix them.

Worth It Wisdom

As we celebrate Worth It’s first anniversary, we asked event pros to talk candidly with us about challenges facing the industry and how to fix them.

The RFP Conundrum

Fed up with wasting time and resources on false hopes and having their ideas ripped off, event pros are rethinking this long-standing business practice.

Getting Real about Rates

Is the Industry ready to be more transparent and strategic about how event services are priced and valued?

Stand Up For Business Events

The tumult of the last three years has provided our industry with the opportunity to hit the reset button. It’s time to reflect on and redefine the value of business events.

Worth It Resources

Access resources to boost your confidence, knowledge and skills.

Social Media Shareables

Stand Up for Business Events on your social channels. Download the Worth It Social Media Shareables and start sharing and don’t forget to tag #IgniteWorthIt.
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New Course Alert: Master of the Art of Creating Event Contracts

Become a Certified Event Contract Professional (CECP) through this online training course.

RFP Essential Info Checklist

Become a Certified Event Contract Professional (CECP) through this online training course.
Download (pdf)

It Starts with Trust

Event pros most commonly cite trust as the most important component of successful business relationships. Check out this great read!

Worth It Conversations

Tune in to Worth It discussions on-the-go.
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Worth It Shop

Showcase your passion for the industry with Worth It merchandise.
All proceeds support educational bursaries.
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Worth It Live

Join the conversation in person at Worth It educational sessions at industry events.
CanSPEP Webinar
Date: September 10, 2024 @ 1:00pm
Location: Online

Session: You’re Worth It: Intentional Entrepreneurship
What challenges are you facing as an entrepreneur? Chances are the panelists in this session have faced them too! Drawing on lessons learned throughout the Ignite Worth It Initiative —aimed at elevating industry business practices—Editor Laura Bickle will moderate an interactive discussion with event pros Lisa Zivontisis and Shaina Scrimgeour who have taken a thoughtful, intentional approach to their businesses and careers.
MPI’s The Event
Date: September 22 - 24, 2024
Location: The Brookstreet Hotel, Ottawa

Session: Ignite Worth It Collaboration Lab
                September 23 @ 10:30 am
Experience the Ignite Worth It Collaboration Lab. Join industry experts as we address two key challenges faced by the business events industry. Engage in meaningful dialogue and share your insights, experiences and questions as we navigate the complexities of the industry in a positive way.

Together, we will continue to build a supportive community that is focused on elevating industry standards and declaring the value of business events and the professionals who make up our diverse industry!