Travel Rewards Strategy
As a team reward or individual incentive, tie travel programs to results
Taking your group to a beautiful meeting destination, or rewarding your top performers with an exciting trip are great ways to use travel as an incentive. But to be truly effective, always consider how travel fits into your organization's incentive programs and overall strategy to motivate employee behaviour or enhance your client experience.
Here are guidelines for planning group travel to be well-integrated with your organization's goals and operations.
- Be clear on who will be eligible to take part in the incentive travel. The chance to participate in a rewards trip should ideally be achievable to anyone who can help you achieve your goals.
- Set the eligibility bar high enough to make it challenging, but be sure to keep requirements realistic and attainable.
- Consider what kind of travel experience would be meaningful for your group, and what the participants' experience would be.
- Summarize your goals in writing, and outline why an incentive travel program has been chosen as a tactic to help achieve these goals.
- Enlist outside help at this stage, if necessary. While there may be costs associated with a specialized incentive travel consultant, you can ultimately save through their experience, economies of scale, and operational know-how when it comes to logistics.
- Draw up a timetable and a formal list of who is responsible for what in the meeting planning or travel rewards process.
- Establish a realistic budget.
- Even if you don't enlist help at this stage, remember that you can call on the resources of a destination management company later on, when you decide on a location.
- Your first thought should be based on the demographics of your group, and how much experience they have traveling. Your choice of destination should be both reflective of your goal and motivating for your group.
- Factor in whether you will need space to host meetings or seminars, and whether you expect to bring in guest speakers. This can have an impact on both logistics and budget.
- Time your event to your benefit, whether it's taking into account seasonal rates, climate or an acceptable time for the group to be away from normal business responsibilities.
- Consider staffing needs, and investigate how destination management services can help with logistics, event planning and accommodations selection.
- Plan a marketing campaign of email, mailings and teaser gifts to excite the potential travel rewards participants and their spouses or guests, if appropriate.
- Launch your incentive program giving participants a hint or preview of the destination or theme.
- Personalize the goal, by having you CEO or key executive write a motivating letter.
- Make it clear what participants have to accomplish, and make sure there's a way for them to have any questions answered.
- Keep the program top-of-mind, by providing progress updates or marketing teasers to reignite excitement and inspire performance.
other articles in this section
The Renaissance of Incentive Travel
Promotional products your attendees will love. Really.
Editor's Choice: 6 Springtime Gifts
Warm up to Winter Ski Incentives
Expert Tips for Virtual Incentive Events
Presents of Mind: The Art of Virtual Gifting
Noteworthy: Hamilton Princess & Beach Club, Bermuda
Healthy Options for Incentive Trips
Celebrating Employee Milestones
Healthy employees = Healthy company
Hawks Cay Resort, Duck Key, Florida
How to Design an Effective Gift Card Incentive Program
Fogo Island Inn, Fogo Island, Newfoundland
The Case for including Spouses on Incentive Trips
Rim to River Hiking in the Grand Canyon
Sparkling Hill Resort, Vernon, BC
Creating incentive trips that appeal to everyone
The Brave New World of Gift Cards
Capella Marigot Bay Resort and Marina
Incentive trips go family-style
Knock-their-socks-off gifts for hard-to-buy-for executives
Customized Recognition Programs
Virtual gift cards, the new reality
Go with a Pro, in the Spa and on the Greens
Canadian tax implications for employee gifts
A Christmas Bonus with all the Fixin's!
Recognizing Environmental Actions in the Workplace
Reward and Recognize Every Day!
Double Pampering Hits the Spot!
Hidden Gems: Cobble Beach Resort
Incentive Programs Used by the Pros
Think Local for Corporate Gifts
Time for an Incentive Travel Update
Reward Best-Practices for the Holiday Season
The Pros and Cons of Gift Cards
Eco-Friendly Corporate Gift Ideas
Speaker Gifts that Shine with Gratitude