Turn your Delegates into Brand Ambassadors

by Tamar Satov

A dry and technical medical summit may not be the type of event you’d expect to see trending on Twitter, but when the World Congress of Gynecology and Obstetrics, the largest global congress on maternal and infant health, was held in Rio de Janeiro last October, it not only made headlines on social media, but also in traditional media outlets, including newspaper and radio.

“We created a ‘virtual march’ against female genital mutilation with the hashtag #everywomanmatters and lots of delegates embraced the cause,” says Juliano Lissoni, managing director for MCI Group in Canada, an international professional conference planning firm.

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