APRIL 4, 2018  

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Meetings & Events
Corporate Travel Management
Incentives & Rewards

Experiential learning has become so commonplace that it sometimes gets a bad rap, being seen as frivolous and more about fun than function. That’s because if the program isn’t the right fit for the company and its needs, it misses the mark, says Doug Bolger, founder of Toronto-based Learn2 whose clients include American Express, the Canadian Government and General Electric. He says that the term experiential learning is dying, and that the proper term should be engagement learning because that is what most aptly describes why this type of approach is effective when done right. “Anytime a participant is engaged they learn dramatically more.” And if the techniques learned through a program translate into more engaged workers, that has a real impact on ROI: high engagement is associated with higher employee retention, fewer sick days and increased productivity. Keep these tips in mind to deliver the most for your clients.



Set Goals:

Know exactly what the client expects and needs out of the experience. You may need to talk to more than one stakeholder to make sure everyone is on the same page. The more information you can give the training company, the better.


Know the Team:

Demographics and team dynamics have an impact on program selection. For example, if a younger group isn’t constantly engaged, you’ll lose them to their smartphones, says Bolger. “They demand a constant stream of attention.” 



While many training companies have established programs, they can usually be customized for specific goals, themes, time allotments, audience size and needs.


Make the Time:

Once you know what you want to accomplish, make sure there’s time in the schedule to accommodate it. Bolger says that many planners look for programs that fit a hole in the agenda, whereas it’s better, if possible, to choose the most suitable program and then plan around it.

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Clear the Way


Club Med Hub

Visit Ignite's Inspiration Room for more ideas and inspiration


Club Med
Cancún Yucatán

For more information on upcoming familiarization tour opportunities, visit Ignite's Fabulous FAMS



Be Prepared
The Association of Destination Management Executives International is hosting three course opportunities this year for planners to earn their Emergency Preparedness Certificate in May, July and August. One session is just before IMEX in Frankfurt, and two sessions in the US. The certificate program was developed in collaboration with global leaders in security, intelligence, training and investigative services.


Healthy Travels
While there are almost always procedures in place for dealing with accidents and illnesses for business travellers (these differ by organization and their preferred group insurance plans), it doesn’t hurt corporate travel agents and CTMs to take a refresher course in their responsibilities and their company’s policies. Familiarizing yourself—and your travellers—with their travel insurance plan is key. It’s imperative for CTMs or agents to explain their company’s policy— including medication and hospital stay protocol—and ensure the traveller knows who to contact if they get sick. This includes reminding them to keep their insurance card and the CTM’s contact information handy.


Swap, Sell, Buy or Donate
The popularity of gift cards as an employee incentive or client gift is undeniable, but sometimes even a gift card from a specific retailer is the wrong match for the right person. Frances Ho had a number of gift cards in her wallet, but all she truly wanted was the hard, cold cash. Frustrated by the hassle of trying to sell her cards on Craigslist, Ho found business partner Zaheed Poptia, and together they created Cardswap.ca. The company will buy cards at about a seven per cent discount and then offer them online for interested buyers. Almost every retailer is represented, in just about any category you can imagine, from department stores, to retailers of sporting goods, electronics, food, fashion or entertainment.


Share your event news, case studies or story ideas with us here at ignitemag.ca.

MPI Atlantic GMID

When: April 12, 2018

Where: Halifax Marriott

Why go: Attend this curated session featuring networking superstar Colette Robicheau.

Administrative Professionals Conference

When: April 22 - 25, 2018

Where: Westin Harbour
Castle, Toronto

Why go: Discover optimal productivity, learn new and upgraded skills and motivate your goal setting with peer-to-peer networking and education.


Leadercast Live – A Leadership Conference You Don’t Want To Miss

When: May 4, 2018

Where: Select Cineplex
theatres across Canada

Why go: You’ll come away from this one day event with valuable insights and real world-advice from leaders who understand the challenges you’re facing today.  

Global Meetings Industry Day events are happening across the country.
Find an event near you.

For more events, visit Ignite's   WHAT'S ON CALENDAR  

Senior Event Planner

The senior event planner at Sun Life Financial in Toronto or Waterloo provides support for planning, coordinating and executing activities related to internal and external business meeting seminars, trade shows, incentives, as well as training and information sessions. This is a fixed position for two years. You will be responsible for developing detailed project plans, show flows and ensuring that meetings are executed efficiently. This role requires strong relationships and contract negotiations within the hospitality industry.

Event Coordinator

In this position at Nicoya Lifesciences in Kitchener, ON, you will manage event logistics for trade shows, recruitment, industry and internal events, while coordinating the event process from idea to completion. While managing the event budget and marketing collateral, you will collaborate with the marketing team to implement event strategies to increase booth traffic and lead generation.

Event & Project Coordinator

The event and project coordinator for Montreal-based Techo-Bloc will plan and execute events for marketing and brand development. You will source and select suppliers and services for promotional and event strategies from beginning to end and collaborate frequently with the sales, logistics and marketing departments. You will need to travel to the US for trade shows and have at least three years of experience in a similar position.

Check out Ignite's   JOB BOARD   for more exciting career opportunities

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