Ignite a Sp@rk of inspiration. November 4, 2015 Issue

NOVEMBER 4, 2015

Meetings & Events
Corporate Travel Management
Incentives & Rewards

This recently released survey from Development Counsellors International gives the inside scoop from Canadian and US meeting planners on what makes an international destination marketable for groups. The study was done mid-year and compares answers from a previous one done in 2012. Here are some insights from both corporate and association planners.

Face to Face

This is the best way to influence a meeting planner about a new destination. Whether this interaction happened at a trade show, a workshop or industry event or meeting, the personal touch wins out hands down as a means of influence. Meetings with destination personnel, such as convention visitor bureaus, business or personal travel and talking with peers are the top three sources of information about destinations. If they read information, despite the reality of our virtual world, 65 per cent of respondents still like reading the hard copy of a magazine.

Fab Fams

A whopping 88 per cent of respondents say educational trips are the best way to sway a meeting planner's perception of a destination. According to the survey, the summer is the best time to entice planners for a visit.

Make or Break

The cost of hotel accommodations and flight accessibility to a destination are the top considerations for choosing a destination, followed by the "wow" factor for a city and safety and security.

Best and Worst

Surprisingly, some destinations made both the best and worst lists as a meeting destination. Paris tops the list as the best meeting destination, but also as one of the worst, with high costs, frequent labour strikes and non-friendly citizens, detracting from its international allure. Safety and security were the reasons destinations like Russia and the Middle East were avoided.

Top Shows

Vegas in the fall will be the place to be for the foreseeable future, as IMEX America got the highest attendance rate of industry trade shows. Corporate planners are more likely to attend shows like IMEX and IBTM than their association colleagues, who favour PCMA's Convening Leaders event.

Look for more destination ideas at ignitemag.ca. To share your own best practices with other readers, meet us on facebook and twitter.

Editor's Choice

Maple Magic


Save the date

Major industry Christmas parties are booked for the month of December...
Here's a list so you can put the dates in your calendar!

Event Industry Kids Circus Noël

CSAE Holiday Gala

MPI Holiday Gala

SITE Canada Holiday Social

Add your event to Ignite's Industry Event Calendar


Good to know

Industrial Magic
Here's an interesting educational session from the ISES Toronto chapter, about how to incorporate special effect elements into events. This is your chance to learn the proper terminology, how to work with a special effects supplier and where and when to include them in a program. Mark Fine, the owner of AirMagic has grown from a boutique company in a basement in Little Italy to a full service special effects provider. He also teaches special effect seminars at Ryerson University and Humber College and works with the Explosive Regulatory Division in the pyrotechnic and fireworks certification program.

Productive Flight Time
This blog outlines five tips that help to improve in-flight productivity if you need to get something done enroute. Among them, get a window seat for increased focus, make sure you have a set of noise-cancelling headphones, and be realistic about what you can accomplish knowing that take-off and landings eat up considerable chunks of productive time. If you take a few moments to consider what you will work on, you can make sure you have everything handy in your take-on luggage to get tasks accomplished. The article also has a handy list of Wi-Fi offerings on popular airlines.

Another Win for SITE Canada
SITE Canada returned from the SITE Global Conference held last week in New Delhi, India with a seventh consecutive Chapter win—this year for Educational Excellence—and news that Jennifer Glynn, principle with Meeting Encore and past president of SITE Canada, has been elected to the SITE Global International board of directors for a two-year term. Glynn will be working on the educational portfolio.

Share your event news, case studies or story ideas with us here at ignitemag.ca.

Job code: Opportunities in the world of work

Sales & Marketing Manager
What's your passion? Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional Canada team @ IHG. Apply NOW!

Corporate Sales Manager
byPeterandPauls.com is looking for a seasoned corporate sales manager to represent all byPeterandPauls.com venues, services, and products to the corporate market. We are looking for someone with at least 2-3 years experience in the corporate group market segment who understands large events, and large spaces for conferences, events, trade shows etc.
Client Relations and Events Coordinator
In this Toronto-based position, you will support the logistics, creative and administrative support for the events and marketing team for Blake, Cassels & Graydon LLP. You will help manage key sponsorship, conference and trade shows. You will need either a bachelor's degree or a college diploma with a focus in marketing, and a minimum of three years' event coordination experience.
Conference and Event Management
The University of Calgary is searching for an event planner to manage the cycle of private, corporate and campus community events on site. You will work closely with clients and internal university contacts on a daily basis. You will need at least three years of experience in event planning, and either a university degree or college diploma in a related field. A CMP designation is strongly recommended.

Check out Ignite's new Job Board for exciting career opportunities.

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