Ignite a Sp@rk of inspiration. October 21, 2015 Issue

OCTOBER 21, 2015

Meetings & Events
Corporate Travel Management
Incentives & Rewards

It's the last quarter home stretch for 2015 and many companies are starting to think about year-end bonuses and employee rewards.

The just released 2015 Canadian Incentive and Rewards Trends Study is a hot-off-the-press survey by Berkeley Payment Solutions. Polling over 500 full-time employees and 1,125 HR professionals, the study finds that 70 per cent of Canadian employees have never received a reward from their employer for a job well done.

Even though many companies consider incentives as integral to business success, difficulties in program management, lack of budget and ROI metrics are considered obstacles to implementation. Gift cards, prepaid credit cards, merchandise, travel and special experiences were the main incentive rewards given by Canadian corporations, while respondents say that choosing a reward with mass appeal across four different generations is difficult. Employee incentive and rewards programs cut across all categories, with 55 per cent of respondents indicating they work for an organization with less than 500 employees. A wide spectrum of industries in Canada use employee incentives and rewards, with 61 per cent indicating they are in the private sector. Three out of four Canadians say doing what they like is what makes them the happiest at work.

No matter what type of incentive your company uses, Berkeley Payment Solutions has these tips for making it work.

Ensure attainability for all
Reward programs should be structured so that all participants have a chance to achieve, rather than just the high performers.

Give employees what they want
Motivation is contingent upon end users receiving rewards that they truly value. Giving the wrong reward may have the opposite of its intended effect.

Decide on the type of programs
Peer recognition, spot rewards, contests, one-time rewards and points-based programs are all commonly employed by companies looking to drive engagement. Decide on which ones best fit your company, your budget, and your goals.

Look for motivating ideas at ignitemag.ca. To share your own best practices with other readers, meet us on Facebook and Twitter.


Editor's Choice

Desk Chic


Save the date

SITE Canada Education Day

When: November 3, 2015
Where: One King West, Toronto
Why go: A full day of incentive industry education on global travel risk management and security issues, generational change in the workforce and the state of the incentive travel industry.

FICP Annual Conference

When: November 15 – 18, 2015
Where: Atlantis, Paradise Island, Bahamas
Why go: Some of the highlights include an island cruise, three days of insightful education, plenty of networking and a silent auction.


Good to know

Generational Meeting Planners
Different generations of meeting planners have specific preferences and are highlighted in a recent survey by the International Association of Conference Centres (IACC). Generation Y buyers place a greater importance on the technology capabilities of a venue, with Baby Boomers placing location at the top of the list. Baby Boomers are more cost conscious than Gen X and Y when selecting a conference venue. Don't bother trying to reach Gen X or Y with a phone call; digital information is the way to get information in front of these buyers, especially presented in a novel virtual way.

Creativity in the Skies
Although most frequent travellers can probably do the pre-flight safety speech in their head, KLM Airlines has created a novel, intensely creative and uniquely Dutch way for passengers to at least watch the safety film on intercontinental flights. Over 1,000 individual Delft Blue tiles from the famed pottery were created to make a stop motion animated film about the safety features of the plane. In addition, the economy class catering products, from trolleys, paper boxes, cups and cutlery were inspired by the iconic Delft Blue designs of the Netherlands.

On Top of the World
Well, almost, but not quite. The Finns know how to celebrate the cold in style, as long as there's a sauna nearby. The Kakslauttanen Arctic Resort, about 250 kilometres north of the Arctic Circle, is certainly an experience you wouldn't soon forget, staring at the Northern Lights in your very own glass igloo during winter, or enjoying the midnight sun in summer. If you need to talk business, how many people can say they've taken a meeting at Santa's Festival Hall? We're not kidding. You could probably get the big guy to stop by and say hello.

Share your event news, case studies or story ideas with us here at ignitemag.ca.


Job code: Opportunities in the world of work

Sales Manager
You are an exceptional individual who is confident, creative, dynamic and full of energy. You are a gifted communicator who can tell a story and share your vision. You are trusted by clients, colleagues and friends. You are passionate in general and specifically about Toronto & Niagara. You have a demonstrated history of success in developing new business and new niches in the meetings industry. You are results driven and are service oriented. Position is based in our Toronto office.

Conference Planner
The University Health Network in Toronto is searching for a conference planner to take charge of administration, logistics and the financial reports for conferences and events. You will require a degree in event management, three to four years of practical related experience, a CMP designation and be a member of Meetings Professional International.
Meeting and Event Manager
This temporary 12-month position at The Westin Edmonton will manage group functions in conjunction with the sales department and monitor contractual agreements for guest room blocks, meeting space, food, beverage and special concessions. You will have a minimum of two years of catering sales and convention services experience.

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