your opinion

What’s your biggest challenge when planning events right now?
 
What’s your biggest challenge when planning events right now?
Shrinking budgets
87%
Short lead times
0%
Rising attendee expectations
4%
All of the above
9%
 
 

latest issue

Latest Issue

Waterloo Region: A Little Unexpected, A Little Unforgettable

Planning a business event isn’t just about filling a room with people - it’s about creating the right atmosphere, one that sparks new ideas, builds connections, and leaves a lasting impression. That’s exactly what you’ll find in Waterloo Region, a community that blends innovation, hospitality, and just the right touch of personality. A little bit of this, a little bit of that. Put it all together and you get unforgettable business events.

The spirit of the region is rooted in creativity and collaboration. Home to two world-renowned universities and a leading polytechnic, Waterloo Region has become a hub for technology, finance, manufacturing, and insurance. That innovative energy creates a natural environment for people to come together, share ideas, and leave feeling inspired.

From sleek, modern spaces for large conferences to boutique properties with heritage charm for more intimate gatherings, there’s no shortage of venue options to choose from. Many venues are designed with flexibility in mind, making it simple to host events that feel professional without being predictable.

Waterloo Region’s commitment to sustainability manifests itself in all sectors of the Region, and planning business events is no exception. Local chefs highlight farm-to-table dining, transportation options prioritze greener choices, and the Explore Waterloo Region team is ready to partner with event coordinators to build a customized sustainability action plan for any event. Waterloo Region works with vendors to reduce waste and offset unavoidable carbon outputs, ensuring environmentally responsible practices at every step. It’s a thoughtful approach that allows organizations to host meaningful events without compromising on responsibility.  

Perhaps the biggest difference, though, comes from the support planners receive. The Explore Waterloo Region team understands little details add up. That’s why they’re ready to help with everything from checking availability and arranging site tours to crafting custom dining experiences, and sourcing sustainable welcome gifts. They even connect groups with team-building activities that go beyond the ordinary. Imagine canoe trips, cooking classes, and opportunities to give back to the community.

All of this comes with the added benefit of accessibility. The region’s own airport keeps travel simple and its location near Toronto offers easy, affordable connections without the stress of a big-city setting. It’s the best of both worlds: close enough to feel connected, but far enough to be a refreshing change of pace.

Hosting an event in Waterloo Region feels less like ticking boxes and more like curating an unforgettable experience. It’s professional yet approachable, efficient yet warm, with a genuine sense of place woven into every detail. For organizations looking to balance business goals with a welcoming atmosphere, Waterloo Region is what you’re looking for - a destination where every event leaves a lasting impression. Learn More>>