Meetings + Events

The power of gathering people

room space calculator

Find out how many people will fit in your room or what size room you need for your number of attendees.

Step 1
Choose a Room Layout type:

Step 2
Enter one of the following to determine the other:

Room Size:



NOTE: This is a starting guideline only. Accuracy for your particular event cannot be guaranteed.


Valuable Video

By Christine Wong

You always make sure there’s great, reliable AV at every single event you plan. But are you also using video to promote those events—and your business—online?

You should be, according to research cited by UK-based Hyperfine Media. It indicates video content can increase the click-through rate in an email by 200 to 300 per cent. In addition, it found 64 per cent of users are more likely to buy a product online after watching a video.

“Video is the least expensive form of pay-per-click advertising out there,” says Jo Riding, co-owner of Karma Creative Solutions, an Otta­wa-based design, marketing and event planning firm. At a cost of just one to three cents per click, video delivers better value than a static image ad costing 40 to 60 cents per click, she says.

Videos don’t have to be fancy to have an im­pact. While organizing the Ottawa Pet Expo, Rid­ing simply put a tiny GoPro camera on her own pooch to capture a dog’s eye view as she walked through the venue. After Riding posted the clip online, ticket sales shot up 15 per cent.

Video still packs a punch even after your event ends. Make a sizzle reel of highlight clips to promote next year’s gathering, recommends Bradley Shende, CEO of M20, a video production and digital strategy agency in Vancouver.

“Having active content throughout the year attached to a blog post, Twitter, Instagram or Facebook will keep people engaged, grow the au­dience and set the table for next year,” he says.

You can DIY: Although Riding says hiring video pros will help avoid DIY disasters, she is a fan of user-friendly apps and sites like Prezi and Facebook Video Ads while Shende likes iMovies, YouTube and Animoto.

Put it up front: Don’t bury video content on your website; put it right on your home page. “It helps people stay on your site longer,” says Rid­ing. Stats compiled by Hyperfine show video can boost conversion rates on a website’s landing page by 80 per cent.

Include a CTA: Riding suggests putting a call to action at the end of every video, whether it’s encouraging viewers to buy event tickets or contact you for a consultation.

Keep it short: “Avoid going over two-and-a-half minutes,” Shende advises. You’ve also got to grab viewers right off the top. “You’ve got four seconds to catch them online or they’re gone,” adds Riding.

Post on YouTube: Since Google owns YouTube, uploading and tagging content on the video site improves your overall search visibility. “Any­thing indexed on YouTube is also indexed on Google,” says Shende.

other articles in this section

Grab the Mic, Grow Your Business

Should you give interns a turn?

Up for Interpretation

Balancing Act

Back to Business: Insights from the MTCC

Back to Business: Insights from byPeterandPauls Hospitality Group

Back to Business: Insights from Industry Associations

Hands Off

Must-haves for the New Reality

Back to Business: Insights from White Oaks Resort & Spa

Gotta Get It: Golf Edition

The Art of Communication

Back to Business: Insights from Casa Loma Escape Series

The Ignite Guide to Masks

Parting thoughts

Back to Business: Insights from JW Marriott The Rosseau Muskoka

The new reality for... Speakers

The new reality for... Caterers

Fight Right

The new reality for... Team Building

Virtual Sponsorship How-To

The new reality for... Hotels

CanSPEP Connext Conference Kit

The new reality for... DMCs

How to turn delegates into social media brand ambassadors

The new reality for… CONVENTION CENTRES

Job Hunting Today

Your Event Contract Questions Answered

The New Reality for… RESORTS

Hack Away

Beyond Talking Heads

Keeping Connected

Be a Part of the Solution

Time Wise

One Big Virtual Reunion

There's No 'i'solation in Team

New Direction in a Time of Need

Financial Smarts

On the Bright Side

Talk to Me

Food Forward

The Value of Employee Sustainability

All the Right Moves

The Real Cost of RFPs

Valuable Video

Meetings Forecast 2020

RFP Writing 101

Epic Flight

Events that Matter

Trade Show Secrets

Taking Good Care

Oh Canada

Canadian Teambuilding

The Dilemma

We’re All in This Together

Trend Update

Vision Quest

Turn Off that Phone!

Get Into WEC 2019

No Place Like Home

Get into the Tourney

Eating Cleaner

Marriott’s Bonvoy Launches

On the Quiet Side

Getting to Know You

Lifelong Learning

Dynamic Icebreakers

New Year, New You

The Next Step

Meeting Trends 2019

Dialled In

MPAHT Signs The Code

Holographic Magic

Light Touches

Screening Room

Attendee Survival Guide

Oh Canada!

Supporting Roles

Breaking Down the Barriers

Tour Guides

Happiness Matters

Deals on Meals

You need a ‘Workation’

Pop-Up Events

Green Event Trends

Risky Business

Tee Time!

On the Quiet Side

The Next Generation

First Aid Facts

How to Get your Productivity back

A Sense of Taste

RFP 101

Ignite your Panel Discussions

Stay-Put Strategies

Words of Wisdom

Copyright Knowledge

The Power of Hindsight

Liquid Assets

Grape Escapes