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latest issue

Latest Issue

2021 Trend Watch

2021 Trend Watch

by Laura Bickle

After last year, only a fool would claim to definitely know what the new year will bring. But we’ve sifted through the various guesses to bring you our top 5 event and design trends to watch for in 2021.


1. Joyful and Practical Colour Palettes:

As various companies released their 2021 colours of the year, it was clear they were trying to strike a balance between hopeful and utilitarian—pretty much what humans are trying to do these days too! In fact, Pantone chose two colours that landed on each side of the equation. Here are the hues of the year:

Colour Watch 2021

  • Benjamin Moore: Aegean Teal
  • Pantone Colours:  Ultimate Gray + Illuminating
  • Sherwin Williams: Urbane Bronze

It’s worth noting that the iconic Red Room at Cambridge, Ontario’s luxurious Langdon Hall recently underwent a makeover in which celebrity designer Sarah Richardson traded its namesake hue for teal. Check out the Design Life episode here>

 Landon Hall's Renovated Red Room

2. Authenticity:

Among its 6 trends that will reshape business purpose in 2021, Fast Company magazine cited “authentic purpose measured in action, transparency and accountability.” For meeting planners and their clients, that means emphasis on strategic meetings management, robust communication and aligning events with business goals and corporate values. Read more here >

3. Virtual Network Innovations:

Human connection has been the most lamented loss as we have been forced to shift events online. Several new tech initiatives seek to address this issue. Twine, for example, according to its marketing message, “combines a proprietary matching algorithm with a customizable library of conversation starters to offer deep networking, delivered over video chat.” 

Watch a product demo here>


4. Multi-site Hybrid Meetings:

To reduce travel and meeting size, many venues are offering hybrid meetings where small groups at different locations and individuals at home can all participate in meetings and conferences. Hilton, for example, has introduced its Event Ready Hybrid Solutions program. To be deemed ready, each hotel has to meet certain standards of available IT bandwidth and infrastructure.


5. Welcoming Vibes:

When in-person events do return, making attendees feel comfortable will be essential. And that translates to thoughtful décor and design decisions. One option may be the Modern Artisan esthetic, cited by Canadian House & Home as one of its 2021 Trends. With elements such as raw plaster, and pottery, the look conveys “a legacy of craftsmanship for a reassuring touch of humanity.” Who doesn’t want that?


other articles in this section

Digital Event Boosters

What’s Ahead in Events

Event Decor in 2024

Tips for the Accidental Meeting Planner

Holiday Party Rethink

Destination Q&A: Bermuda

Event Design Roadmap

How Destination Vancouver is Building a Social Procurement Strategy

Sustainability in Action

Talk it Up!

International Women’s Day

The Dilemma: The Rising Cost of Events

Event Profile: Raising funds and spirits

2023 Trend Report

Better Booths

A Shift in Perspective

Timing is Everything

Spring Barometer Report

Getting Back Together Safely

Keep it Moving

Meetings Forecast

Ignite your Photo Ops

Post-pandemic Staffing Issues

Put DEI in your event’s DNA

Ignite your Video

Caring for the Caregivers

Green Business = Good Business

The Ignite Platform Primer

Case Study: Testing event restrictions

Making Space

Team Building Now

The Disposable Dilemma

Video Star

Case Study: Virtual Awards Show

Are you virtually covered?

Lights, Camera, Action!

2021 Trend Watch

Flight Forecast

Case Study: A hybrid event for meeting planners

Trading Spaces

Terms of Empowerment

Feeding the Future

Milestone reflections

Virtual Holiday Party Ideas

Case Study: Canadian Event Industry Awards

Stress Busters

Case Study: 100-person virtual mentoring event

The Power of Story

Event spotlight: ConferenceDirect meets at Caesars Forum Las Vegas

By the Numbers: October 2020 Edition

A Whole New [Virtual] World

Level Up

The Time is Now

Grab the Mic, Grow Your Business

Should you give interns a turn?

Up for Interpretation

Balancing Act

Back to Business: Insights from the MTCC

Back to Business: Insights from byPeterandPauls Hospitality Group

Back to Business: Insights from Industry Associations

Hands Off

Must-haves for the New Reality

Back to Business: Insights from White Oaks Resort & Spa

Gotta Get It: Golf Edition

The Art of Communication

Back to Business: Insights from Casa Loma Escape Series

The Ignite Guide to Masks

Parting thoughts

Back to Business: Insights from JW Marriott The Rosseau Muskoka

The new reality for... Speakers

The new reality for... Caterers

Fight Right

The new reality for... Team Building

Virtual Sponsorship How-To

The new reality for... Hotels

CanSPEP Connext Conference Kit

The new reality for... DMCs

How to turn delegates into social media brand ambassadors

The new reality for… CONVENTION CENTRES

Job Hunting Today

Your Event Contract Questions Answered

The New Reality for… RESORTS

Hack Away

Beyond Talking Heads

Keeping Connected

Be a Part of the Solution

Time Wise

One Big Virtual Reunion

There's No 'i'solation in Team

New Direction in a Time of Need

Financial Smarts

On the Bright Side

Talk to Me

Food Forward

The Value of Employee Sustainability

All the Right Moves

The Real Cost of RFPs

Valuable Video

Meetings Forecast 2020

RFP Writing 101