Meetings + Events

The power of gathering people

room space calculator

Find out how many people will fit in your room or what size room you need for your number of attendees.

Step 1
Choose a Room Layout type:

Step 2
Enter one of the following to determine the other:

Room Size:



NOTE: This is a starting guideline only. Accuracy for your particular event cannot be guaranteed.


latest issue

Latest Issue

Social Media Smarts

Four common event social media pitfalls—and how to avoid them

By Connie Jeske Crane

In 2013, while at the PyCon 2013 computer programming conference in Santa Clara, CA, attendee Adria Richards reportedly heard male attendees making sexist remarks. Richards snapped a photo of two men and posted it on Twitter with their alleged comments. The story went viral, leaving organizers scrambling. Besides media storms, social media can deliver complaints, nasty comments—or just a giant shrug. But you can mitigate the risk. We asked the experts to share their tips on common social media challenges:

Online Negativity
The biggest risk is responding too slowly to social media feedback. “If they get no response, it can turn ugly really quickly,” says Scott Stratten, president of UnMarketing in Oakville, Ont.

Monitoring, adds Stratten, if a “full-time thing”. Devote a conference volunteer or third party to the job, says Meagan Rockett, director of client services at Greenfield Services Inc. in Alexandria, Ont. She recommends monitoring software like Hootsuite, plus having concise policies and procedures.

For gripes about anything from parking to coffee, Stratten says acknowledgement is key. “Reply back and say, ‘Our apologies. Let us look into it.’ You want to close that loop publicly. Otherwise, it looks like you’ve left them hanging.” Then, get the issue resolved. “In a way, it’s turning a negative into a positive— not only for that person who complained but others will see, ‘Hey they’re listening, they’re doing something about it,” says Rachel Stephan, president of Sensov/event marketing in Montreal. On the other hand, for nasty troll comments,

“In a way, it’s turning a negative into a positive— not only for that person who complained but others will see, ‘Hey they’re listening, they’re doing something about it,” says Rachel Stephan, president of Sensov/ event marketing in Montreal. On the other hand, for nasty troll comments, Amanda Austen, marketing coordinator for Bond Brand Loyalty in Mississauga, Ont., says, my best advice is to report and block.”

Hashtag Confusion
A unique event hashtag organizes the flow of posts about your event. But since hashtags can’t eb copyrighted, double-check to avoid confusion. We scour the Twitterverse to make sure that the hashtag that we’d like to leverage is one that’s open and available,” says Anne Bowie, director of live brand experiences at Bond Brand Loyalty. She also advises making hashtags memorable and concise and promoting them broadly.

Don’t neglect this step, says Stratten—otherwise people will likely make up their own hashtags for your event.

Being seen as inauthentic
“A common pitfall is to overshare,” says Austen, “to just promote and plaster messages and not replying, not retweeting, not engaging in conversations.” o eep ollowers appy, usten ecommends uthentic argon-free onversation. ollow he 0/20 ule here 0 er ent f he ime ou’re haring elevant ndustry ontent, nd 0 er ent ou’re oing irect romotion.

Lack of Engagement
Not seeing any event buzz online? It’s not a reflection on the event’s success,” says Stratten. Some audiences are tech-savvy, he says, while others aren’t.

But if you want growth, work year-round, says Rockett. She creates a marketing plan early on, plus social media toolkits for partners and speakers, and continuous engagement before, during and after an event. “Your Twitter activity shouldn’t stop just because the conference did.”

other articles in this section

Digital Event Boosters

What’s Ahead in Events

Event Decor in 2024

Tips for the Accidental Meeting Planner

Holiday Party Rethink

Destination Q&A: Bermuda

Event Design Roadmap

How Destination Vancouver is Building a Social Procurement Strategy

Sustainability in Action

Talk it Up!

International Women’s Day

The Dilemma: The Rising Cost of Events

Event Profile: Raising funds and spirits

2023 Trend Report

Better Booths

A Shift in Perspective

Timing is Everything

Spring Barometer Report

Getting Back Together Safely

Keep it Moving

Meetings Forecast

Ignite your Photo Ops

Post-pandemic Staffing Issues

Put DEI in your event’s DNA

Ignite your Video

Caring for the Caregivers

Green Business = Good Business

The Ignite Platform Primer

Case Study: Testing event restrictions

Making Space

Team Building Now

The Disposable Dilemma

Video Star

Case Study: Virtual Awards Show

Are you virtually covered?

Lights, Camera, Action!

2021 Trend Watch

Flight Forecast

Case Study: A hybrid event for meeting planners

Trading Spaces

Terms of Empowerment

Feeding the Future

Milestone reflections

Virtual Holiday Party Ideas

Case Study: Canadian Event Industry Awards

Stress Busters

Case Study: 100-person virtual mentoring event

The Power of Story

Event spotlight: ConferenceDirect meets at Caesars Forum Las Vegas

By the Numbers: October 2020 Edition

A Whole New [Virtual] World

Level Up

The Time is Now

Grab the Mic, Grow Your Business

Should you give interns a turn?

Up for Interpretation

Balancing Act

Back to Business: Insights from the MTCC

Back to Business: Insights from byPeterandPauls Hospitality Group

Back to Business: Insights from Industry Associations

Hands Off

Must-haves for the New Reality

Back to Business: Insights from White Oaks Resort & Spa

Gotta Get It: Golf Edition

The Art of Communication

Back to Business: Insights from Casa Loma Escape Series

The Ignite Guide to Masks

Parting thoughts

Back to Business: Insights from JW Marriott The Rosseau Muskoka

The new reality for... Speakers

The new reality for... Caterers

Fight Right

The new reality for... Team Building

Virtual Sponsorship How-To

The new reality for... Hotels

CanSPEP Connext Conference Kit

The new reality for... DMCs

How to turn delegates into social media brand ambassadors

The new reality for… CONVENTION CENTRES

Job Hunting Today

Your Event Contract Questions Answered

The New Reality for… RESORTS

Hack Away

Beyond Talking Heads

Keeping Connected

Be a Part of the Solution

Time Wise

One Big Virtual Reunion

There's No 'i'solation in Team

New Direction in a Time of Need

Financial Smarts

On the Bright Side

Talk to Me

Food Forward

The Value of Employee Sustainability

All the Right Moves

The Real Cost of RFPs

Valuable Video

Meetings Forecast 2020

RFP Writing 101