Meetings + Events
The power of gathering people
The power of gathering people
Find out how many people will fit in your room or what size room you need for your number of attendees.
Choose a Room Layout type:
Enter one of the following to determine the other:
NOTE: This is a starting guideline only. Accuracy for your particular event cannot be guaranteed.
Marriott International, PCMA and CEMA Release “Guiding Principles in Experience Design” Findings at the Exchange: Association Masters
Edmonton Tourism Awards Honors Outstanding Achievements in the Industry
Leading Business Events Management Company, PRA Acquires Weil & Associates
Niagara City Cruises Hits Record Milestone Welcoming its 15 Millionth Guest
New Aspire | Air Canada Café opens today at Billy Bishop Toronto City Airport
by Doug Carter
Got a big client meeting coming up and have an important message to deliver? Do it through story!
Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” (Indian Proverb)
Stories are a magical thing. They present an opportunity for you to connect with your client, put them in your shoes and compel them to act.
Yet, what constitutes a good story? In her excel- lent book, The Story Factor, Annette Simmons writes, “In the end, the best story wins. Not the right story, not even the most frequently told story, but the story that means the most to the greatest number of people—the one that is remembered.” Here are three reasons why I believe you should tell a story in your next presentation:
Even those with a ‘poor’ memory will remember a good story. The more specific your story, the more your listeners can visualize and feel the situation, the more memorable it will be. It is the details of a story that help them to remember the con- tent. Include names of the people, dates, detailed thoughts, unique settings and special emotions. In storytelling, less isn’t necessarily better, but try not to make it more than two minutes long. And by the way, don’t say, “I’m going to tell you a story.” Just get into it.
Providing that the story you share is relevant to the interests of your client, it will pull them into your world.
When delivering a presentation, your job is not to deliver content. Your job is to connect with your audience, then deliver the content. One of the best ways to do that is through story because stories are a combination of left brain fact, and right brain emotion...and don’t underestimate the importance of emotion in the decision-making process.
When a story is being told, no one interrupts because they want to hear how the story ends. Thus, if you have a difficult message to deliver, a story-telling approach may help you get the gist of your message across before the objections, concerns or reservations are heard. Telling a story about how you successfully dealt with a similar situation with another business might just be the best way to deliver your message.
Successful business people realize that business isn’t just business, business is personal and that is why a good story, well told, will be remembered, retold and compel others to action. Story merges meaning with emotion and that is the true power of story.
Presentation skills consultant Doug Carter works with forward-thinking businesses who want to make their sales presentations more memorable, engaging and persuasive. presentationsetc.ca
other articles in this section
How Destination Vancouver is Building a Social Procurement Strategy
The Dilemma: The Rising Cost of Events
Event Profile: Raising funds and spirits
Green Business = Good Business
Case Study: Testing event restrictions
Case Study: Virtual Awards Show
Case Study: A hybrid event for meeting planners
Case Study: Canadian Event Industry Awards
Case Study: 100-person virtual mentoring event
Event spotlight: ConferenceDirect meets at Caesars Forum Las Vegas
By the Numbers: October 2020 Edition
Grab the Mic, Grow Your Business
Should you give interns a turn?
Back to Business: Insights from the MTCC
Back to Business: Insights from byPeterandPauls Hospitality Group
Back to Business: Insights from Industry Associations
Must-haves for the New Reality
Back to Business: Insights from White Oaks Resort & Spa
Back to Business: Insights from Casa Loma Escape Series
Back to Business: Insights from JW Marriott The Rosseau Muskoka
The new reality for... Speakers
The new reality for... Caterers
The new reality for... Team Building
CanSPEP Connext Conference Kit
How to turn delegates into social media brand ambassadors
The new reality for… CONVENTION CENTRES
Your Event Contract Questions Answered
There's No 'i'solation in Team
New Direction in a Time of Need
The Value of Employee Sustainability