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Beyond Talking Heads


By: Sandra Eagle

Now that we’ve all been on a Zoom call or two or ten, I was pleasantly surprised by a video session put together by the folks at MCI just last week. The session called Let’s Go Phygital! Was a combination of live and digital experiences including slides, polling and interactive dialogue.

The session combined basic principles and research in neuroscience to showcase how to present an effective and interesting digital event. Chandarana started off by saying digital events are not about technology, but people. “You need to keep creating value and engaging stakeholders.”

The session was introduced by Juliano Lissoni, managing director, MCI Canada, and led by Avinash Chandarana, global director of MCI Institute, or as one person in the session called him, “the Bollywood George Clooney.”

MCI used the GoToTraining platform and utilized the built-in video conferencing, quick polls and slides—participants could also enter text chats that Chandarana commented on during the presentation. Interestingly, quite a few people were making comments, which speaks to the spontaneous nature of chat. You didn’t have to hold up your hand to make a comment, which can be liberating for an audience.

Chandarana says, “it’s important to break down content into bite-sized chunks of information that makes learning manageable and easy to transfer to your long-term memory.” Try to remember the magic number three when packaging content and ideas. “Groups of three are sticky, making it easy for your audience to remember,” he says. He also says to use contrast to emphasize a point.  “Your brain is hardwired to look for contrast, it sticks out.”

Chandarana wrapped up by saying that the emotive and sensory is hard to capture in a video meeting, but emotionally-charged storytelling and images are powerful and help an audience to visualize. Also, try to keep your meeting to 45-60 minutes.




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