Meetings + Events

By Laura Bickle

Cvent recently held a lunch-and-learn event in Toronto and presented the trends they are seeing amongst their client base. Keeping these aspects in mind—and communicating them with stakeholders—can help inform decision-making and ensure your event program is ready for upcoming challenges.

The Race for Space: Finding quality venues is becoming more complicated due to a supply-and-demand imbalance, along with staffing challenges and high costs.

More Connected Event Programs: Purposeful placement of in-person, virtual, hybrid and webinar formats to continually engage audiences.

Technology Consolidation: All-purpose, centralized event tech solutions increase efficiencies, data access and user experience.

Cost Savings and Efficiencies: A reaction to tighter budgets and rising costs, planners and clients are all tasked with maximizing attendee experience while simultaneously controlling costs.

Strategic Use of Event Data: The trend above has led to the increased pressure to demonstrate the value and impact of events.

Surge in Internal Events: The rise in the remote workforce has put a priority on connecting, training and motivating employees and building and maintaining company culture.