Reward and Recognize Every Day!

Read how one company's program recognizes and rewards employees every single day

Employees who go above and beyond expectations shouldn’t have to wait to be recognized. That’s one of the reasons why Jenny Craig Canada (JCC) launched Canadians Achieve Results Everyday (CARE) this past April. CARE is a daily, points-based, peer-to-peer recognition and reward program created for JCC by I Love Rewards of Toronto.

“The goal is to promote peer-to-peer recognition, celebrate outstanding performance, and drive alignment with the Jenny Craig Canada strategy,” says Elizabeth Frank, vice-president and general manager, Jenny Craig Canada. “The program encourages employees to make contributions that matter every single day, such as helping their clients reach key milestones along their weight-loss journeys.”

A daily newsfeed keeps everyone up on each other’s achievements. “It’s modern and attractive to a younger generation, and provides a type of social networking experience,” Frank says. “All employees can post comments, accolades or congratulations.

They can also post news about their own personal and professional achievements. This program builds self-esteem, fosters camaraderie and makes for a fun work environment throughout the entire company.”

Managers award points for outstanding performance, assisting clients in hitting their goals, referrals, leads and sales, and demonstrating company values. CARE’s success is measured using hard metrics as well as soft measures such as employee engagement, lower absenteeism and company-wide turnover.

CARE is open to both management and non-management. Points are redeemed for brand-name merchandise and gift cards in the I Love Rewards catalogue, and points can even be donated to charity. Robin Martin, a JCC trainer in Toronto, has already earned 2,000 points which will go toward an overnight stay in Niagara-on-the- Lake, Ont. “The program gives recognition and rewards points not only for achieving targets but for reaching performance baselines too,” Martin says. “Having the baselines and points attached to goals supports my role as a trainer. I’m able to train and follow-up to ensure that everyone is meeting their short and long-term performance goals.

Recognition and corporate reward programs have a greater chance of success when there is both employee and management buy-in, advises Andrew Young, client success manager, I Love Rewards. Programs also have to be very transparent, he adds. Everyone needs to know the program exists, why they are being rewarded, and how to redeem their points. Finally, on-demand reporting and analytics help keep track of staff engagement.

After all, recognition and corporate reward programs aren’t doing their jobs if staff isn’t motivated to participate. Elizabeth Frank adds, a regularly updated rewards catalogue and the social networking aspect help keep programs fresh.

Everyone Needs A Little R(eward) + R(ecognition)

Just Ask. Help staff take ownership of the program by asking for their input.

Recognition Rules. Empower employees to recognize each other’s accomplishments, whether or not points are awarded.

No Barriers. Cut the red tape so it’s quick and easy for managers to award points.

A Point A Day. Time the reward to the result: If you want to change daily behaviour, award points every day.

By Angela Kryhul

other articles in this section

Banff, Alberta

Incentive Travel Insights

Gifting Guidance

The Renaissance of Incentive Travel

Promotional products your attendees will love. Really.

Incentive Research in Action

History in the Making

Mindful Indulgences

Dynamic Duos

Status Report

Editor's Choice: 6 Springtime Gifts

Warm up to Winter Ski Incentives

Set to Impress

Expert Tips for Virtual Incentive Events

Party Pivots

Presents of Mind: The Art of Virtual Gifting

A Rewarding Experience

Noteworthy: Hamilton Princess & Beach Club, Bermuda

Cards vs. Cash

Good Times

Value Validation

Trip Trends

Sailing Away

The More, The Merrier

Holiday Angst

Making the Connection

Make an Impact

Mutual Appreciation

Healthy Options for Incentive Trips

A Rewarding Experience

Cruising the Rhone River

Celebrating Employee Milestones

How Do they Do It

Eyes on the Prize

Healthy employees = Healthy company

Measuring ROI

Hawks Cay Resort, Duck Key, Florida

Good Sensations

How to Design an Effective Gift Card Incentive Program

Fogo Island Inn, Fogo Island, Newfoundland

The Case for including Spouses on Incentive Trips

Hard Rock Hotel Riviera Maya

On-site Gifting

Rim to River Hiking in the Grand Canyon

Sparkling Hill Resort, Vernon, BC

Creating incentive trips that appeal to everyone

The Brave New World of Gift Cards

Award Show Winners

Capella Marigot Bay Resort and Marina

Take me to the river

Click + Praise

The Science of Incentives

Incentive trips go family-style

Knock-their-socks-off gifts for hard-to-buy-for executives

Building a Better Program

Perfect Pampering

Indulge Me!

Customized Recognition Programs

Virtual gift cards, the new reality

Gift Cards that Give

Go with a Pro, in the Spa and on the Greens

Chartering private jets

Offsite Employee Engagement

Behaviour-based Recognition

Canadian tax implications for employee gifts

A Christmas Bonus with all the Fixin's!

Peer-to-peer recognition

Everyday Green Heroes

Recognizing Environmental Actions in the Workplace

Reward and Recognize Every Day!

New Year, New You!

Co-Branded Cards

Last-minute gifts and rewards

Double Pampering Hits the Spot!

Hidden Gems: Cobble Beach Resort


Free and Fab Employee Rewards

Incentive Programs Used by the Pros

Think Local for Corporate Gifts

21st Century Gift Cards

Time for an Incentive Travel Update

Reward Best-Practices for the Holiday Season

Small Product, Big Impact

Spa Rewards, Done Right

Staying Motivated

Gift Giving Guidelines

The Pros and Cons of Gift Cards

Eco-Friendly Corporate Gift Ideas

Green Guides

Travel Rewards Strategy

Speaker Gifts that Shine with Gratitude

Tax Treatment of Incentive Travel