Ignite a Sp@rk of inspiration. July 8, 2015 Issue

JULY 8, 2015

Meetings & Events
Corporate Travel Management
Incentives & Rewards


After the lovely mid-week break for Canada Day, it just seems appropriate that we should celebrate some great Canadian industry news.

Tourism Dollars:

The federal government has loosened the purse strings and is investing $30 million over three years to attract more American visitors to Canadian destinations. The money will be used for the Connecting America tourism campaign, led by the Canadian Tourism Commission to attract an additional 680,000 US visitors by 2018. The US is Canada's largest inbound tourism market, welcoming about 11.5 million Americans annually, although this number is down 24 per cent from a decade ago.

WEC 2019:

After a nine-year absence the MPI World Education Congress (WEC) will be returning to Canada in 2019. Toronto will be the host city for the expected 2,500 meeting planner delegates from around the globe. The five-day conference includes education, awards, multiple receptions and fundraisers for the MPI Foundation.

We're number #1:

For the fourth straight year, Montreal ranks first in the Americas as a destination for international events, ahead of New York, Washington and Buenos Aires. In addition to this great news, the Palais des congrès de Montreal was the recipient of the AIPC Gold Quality Standards certification, the highest in the convention industry.

Look for more great ideas at ignitemag.ca. To share your own best practices with other readers, meet us on facebook and twitter.

 

Editor's Choice

Hole-in-One

 

 

 

Take in the Awesome in Banff and Lake Louise
With every vista like a postcard, these mountain towns are an attractive draw for meetings, conferences, and incentive travel.
Learn more.

 
 

Save the date

FICP Summer Symposium

When: August 20 – 22
Where: Hotel Omni Mont-Royal, Montreal QC
Why go: This three-day event offers planners the opportunity to explore a great destination, network, be inspired by keynote speakers Mark Brand and David Marquet and learn from general education sessions.

 

Good to know

MEETINGS + EVENTS
Tee this Up
Take advantage of the new seasonal golf program coordinated by the folks at the National Speakers Bureau. NSB Links is a coordinated roster to bring you in-demand celebrities to build up the buzz for your golf event. The program offers a mix of speakers, hosts/MCs or celebrity golfers. Over 50 personalities from the NSB lineup can help boost the wow-factor on the links—whether it's a charity tournament, corporate event or incentive program component.

CORPORATE TRAVEL MANAGEMENT
Technology Trends and Managed Travel
The latest research from CWT Travel Management says mobile technology, customization and the sharing economy are three of the main tech tools that are changing the way business is done. Key developments include seamless multichannel access across all devices, wearable technologies and online interaction between meeting attendees. The barriers for the adoption of Uber and Airbnb are crumbling as these brands adapt their product for the managed travel market. Big Data, social media and IATA's new distribution capability for airline inventory help to customize traveller experience while supporting program objectives.

INCENTIVES + REWARDS
ICE Awards
Canada's very own version of the SITE Crystal Awards program, the SITE Canada ICE Awards is accepting nominations for two categories: Program Excellence and Destination Excellence. The awards are open to members of SITE Canada and will be presented at the chapter's Education day on November 4th. The qualifying period is from July 1, 2014 to June 30, 2015. The deadline for entries is September 8th. SITE Canada is also hosting a cross-border event with its new sister chapter, SITE New York, on August 6th on the mutually shared border in Niagara Falls, including a cruise on the Niagara River. A FAM trip for American and Canadian planners to discover the Ontario side of the Niagara region is also part of the pre-event festivities.

Share your event news, case studies or story ideas with us here at ignitemag.ca.

Job code: Opportunities in the world of work

To Market
The InterContinental Hotels Group is looking for a marketing manager for regional alliances and loyalty, based in the Mississauga head office. You will lead in the development and execution of marketing planning, programs and promotions to increase revenue and market share. You will have a Bachelor's or Master's Degree in marketing, business or relevant field of work, and eight-plus years of progressive work experience.

Animal House
A full-time contract position is open with the Ontario Association of Veterinary Technicians as a planner for its two-day conference, trade show, awards banquet and annual general meeting for 1,500 delegates. Reporting to the events and sponsorship manager and executive director, you will prepare the on-site program, manage sponsorships, registration and ancillary events. Post-secondary education in the event management field or equivalent experience is required. The position commences in September until after the conference in March 2016.
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