Ignite a Sp@rk of inspiration. May 6, 2015 Issue

MAY 6, 2015

Meetings & Events
Corporate Travel Management
Incentives & Rewards

This year's National Meetings Industry Day (NMID) marked many firsts. It was the inaugural North American Meetings Industry Day (NAMID), inspired by the NMID tradition that started here 19 years ago. "It's important to recognize where this great event started: Canada," said Darren Temple, MPI's chief business development officer, at the Toronto event. More than 1,000 event professionals participated in this year's events in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal and Halifax.

Of particular note was that the 2019 World Education Conference (WEC) will be held in Toronto, announced by Temple and Michael Coteau, Minister of Tourism, Culture and Sport. Toronto Tourism was honoured with the NMID Influence Award.

The new debate-style format pitted industry experts against each other in two controversial issues:

The pros and cons of sharing technology:

Patricia Brusha, director of marketing, Checkmate: "The on-demand economy is rising in all sectors. It isn't B2B anymore. It's P2P" (person to person).


Terry Mundell, president & CEO, Greater Toronto Hotel Association: "These interlopers want to be part of the hospitality industry, but they don't want to work with it. Airbnb may change our business model. It's a real concern."

Will the falling dollar positively impact the industry?

Glen Hodgson, senior vice president and chief economist, The Conference Board of Canada: "You've just seen a 20 per cent benefit in profitability."


Les Selby, CMP, CMM, Director Meetings and Events, AIMIA: "If you work for a US subsidiary, your profitability just went down 20 per cent. And we've done nothing to promote Canada travel to the US in the last five years so we aren't benefitting from cheaper travel as much as we might have."

Given the ever-changing nature of our industry, Terry Mundell, president & CEO, Greater Toronto Hotel Association summed it up best: "Don't be threatened. Be bold."

Look for industry news and ideas at ignitemag.ca. To share your own best practices with other readers, meet us on facebook, twitter or at IgniteMeetingsConnect.



Editor's Choice

Map Glassware


Save the date

CSAE Trillium Chapter
10th Anniversary Summer Summit

When: July 8-10, 2015
Where: Deerhurst Resort, Huntsville, Ontario
Why go: It's a special anniversary for the CSAE Trillium Chapter as they celebrate the 10th anniversary of the Summer Summit. This conference provides association leadership with two days of education and networking to develop leadership and management skills.

CHMSE 5th Annual May Meeting Planner Matinee

When: May 28, 2015
Where: Radisson Admiral Habourfront Hotel, Toronto, Ontario
Why go: This complimentary lunch and networking event is a great opportunity for meeting planners to connect with top suppliers in the GTA and learn from industry leaders. Peter Oliver, co-founder of Oliver & Bonacini, will share insights on what makes an event—and an events company—successful.

Good to know

Seamless CE Credits
The Convention Industry Council (CIC) has made changes to CE credit reporting with the adoption of the CMP Preferred Provider Program at the start of this year. Organizations that provide education must apply to be a Preferred Provider for sessions that adhere to the 10 domains from the CMP International Standards. The CIC approves the sessions, and logos on the program denote which sessions apply for CE credits. Once an organization has Preferred Provider status, they automatically upload attendee's emails to a portal with the CIC. Those CE credits are automatically recorded on the individual's CMP online profile. It is the responsibility of the CMP to ensure that the email address provided to the organization that hosted the education matches the email address the CIC has on file for their online profile. If the email does not match, the attendee will be required to self-report their attendance and provide documentation in order to receive CMP credit.

Travel Care Solution
A dynamic visual traveller tracking aid is now available in Canada for corporate travel managers to track, communicate and prioritize help during travel disruptions. From small delays to natural disasters, AX CONNECT from American Express Global Business Travel helps companies visualize the location of their travellers by using itinerary information to populate a map at the street level. The map is updated in near real time to reflect data when employee itineraries are created, changed or added. In addition to pinpointing traveller locations, the program integrates customizable risk and country alerts about locations that may be impacted by a major disruption. Companies can assess how many travellers could be affected and implement rapid situation management.

SITE Global Conference
The Society for Incentive Travel Excellence (SITE) is pulling out all the stops in a marketing campaign to boost attendance at this year's conference in New Delhi, India. A six-minute YouTube video and a chapter challenge has been launched to remind potential delegates that advance planning is necessary to attend the three day conference. Registration for the conference has just opened. This is the first time that the annual conference has travelled to India, and extensive pre- and post-conference tours will visit the Taj Mahal, Jaipur, Udaipur, Kerala, Mumbai and Nepal.

Share your event news, case studies or story ideas with us here at ignitemag.ca.


Job code: Opportunities in the world of work

London Calling
Tourism London and the London Convention Centre are looking for a savvy sales representative to join their professional team to promote the entire hospitality community with a focus on booking association meetings. Working from your home office with close proximity to Ottawa or Toronto, you thrive on working independently and surpassing your sales and revenue targets. And your proven track record in the meeting industry means you have established relationships with national and provincial association decision makers. This is a minimum 2 year contract position with an attractive base salary plus an incentive plan. Email your resume to Lynne Gale, director of conventions, Tourism London, by May 14, 2015.

Conference Specialist
Working with the head of client conferences, you'll be accountable for planning and delivering consistently great client experiences through the planning and execution of client conferences for BMO Capital Markets. Conference specialists will be required to collectively stage 15 client conferences and related events a year in Canada, the U.S. and internationally, for nearly 4000 corporate issuers and institutional and private equity investors. You'll bring over 5 years' work experience in event management to this role, including demonstrated project management expertise, and a university degree in business, communications or related field. A certificate in event management and/or College diploma in public relations and/or CMP designation are a definite asset.
Discovering Events Management
Leverage your knowledge of this unique and vibrant city in New Brunswick by setting up the first festival and events office for Discover Saint John. Your role as the festival and events manager includes taking the lead in building strategic partnerships with groups/organizations that wish to hold events in the city, being a single point of contact to support groups and organizations during the assessment, proposal, implementation and conduct of events, and developing and implementing one signature recurring event on behalf of Discover Saint John. You'll bring 5-7 years' experience in an event management role to the table, as well as a post-secondary education and/or experience in tourism and business development.
Get in the Game
The regional sport tourism office of Kitchener, Waterloo Cambridge and Guelph is searching for a manager of sport tourism. You will be responsible for attracting new sporting events to the region, supporting or leading strategic bids and optimizing the use of facilities, local sports organizations and volunteers. You will need a minimum of five years' experience in the sports environment with some experience at the management level. You will need to have a degree or diploma in sports management, tourism or recreation and the ability to develop significant networks and contacts in the sport tourism sector.
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