Ignite a Sp@rk of inspiration. April 2, 2014 Issue

APRIL 2, 2014

Meetings & Events
Corporate Travel Management
Incentives & Rewards

Canada Meet Week is the perfect opportunity to immerse yourself at industry events, indulge in the power of networking and celebrate our shared industry passions—bringing people together for great experiences.

Future Forward

Way back in 2008, the MPI Foundation Canada led the way for the ground-breaking Canadian Economic Impact Study (CEIS) that gave us our first hard data on the impact that meetings and events have on the Canadian economy. Championed by Rita Plaskett, CMP, CMM—who was instrumental in gaining traction for the study, it gave our industry a baseline measurement of our revenues and the direct and indirect benefits to related sectors. Maritz Research Canada and the Conference Board of Canada, conducted the first study, based on the United Nations World Tourism Organization measurement model.


This coming National Meetings Industry Day, on April 10th, it will be announced at the Toronto Chapter event that the MPI Canada Foundation will transfer the ownership of the CEIS to the Business Events Industry Coalition of Canada (BEICC), and that the MPI Canada Foundation will become a member of the BEICC Board of Directors. In addition the MPI Canada Foundation will release preliminary findings on the latest CEIS 3.0 research. The complete study should be ready for publication by the fall.


Going forward, the BEICC will market the 3.0 CEIS results and will take on future production and marketing costs related to any future editions of the CEIS. The BEICC is the voice of the meetings and events industry in Canada, representing eight associations with members across the country.

Look for industry news and ideas at ignitemag.ca. To share your own best practices with other readers, meet us on facebook, twitter or at IgniteMeetingsConnect.



Attend iBE and you may receive a complimentary one week all-inclusive* stay at Le Blanc Spa Resort, Cancun, Mexico

Editor's Choice

Wrap It Up



Save the date

Miami Corporate Travel Conference

When: April 27 – 29, 2014
Where: Miami, Florida
Why go: Peer-to-peer learning and emerging industry trends are the top reasons to attend this international conference that attracts up to 1,000 business travel professionals.
What's in it for you: Key note speakers, conference workshops and multiple education sessions will take an in-depth look at the four key pillars identified by the ACTE community as the industry issues that matter most: Data Access & Analytics, Industry Innovations, Talent Development for Travel Professionals and Traveler Centricity.

More industry events at Ignitemag.ca

Good to know

Sewing with a Purpose
It's a triple win with Common Threads, a Vancouver-based cooperative that repurposes brightly coloured street banners into a variety of products, such as tote bags, messenger bags or custom orders. Working in conjunction with Vancouver's Flag Shop, the production workers of Common Thread are women who face barriers to employment, such as recent newcomers to Canada who can upgrade their sewing skills while working in a flexible work environment. An added plus is repurposing the dated street banners keeps the material out of landfills.

Silence is Golden
The Global Business Travel Association makes its position clear as it lobbies the Department of Transportation (DOT) for a ban on cell phone communication during flights. The DOT is considering a change in rules that would allow passengers to use mobiles for voice calls during flight. In a letter to the DOT, the association says the use of mobile devices during flights is detrimental to travellers and should be banned between the time the aircraft doors are closed and the aircraft's landing. The GBTA says that 90 per cent of surveyed members disapproved of using mobiles for voice calls on planes. The letter also noted the unfeasibility of creating "quiet areas" in a confined aircraft cabin.

Scenery Stealer
For die-hard Game of Thrones fans that have recovered from last season's shocking finale, and are looking forward to the start of season four this weekend, this incentive travel program idea is the "reel" deal. Tourism Ireland, in Toronto this past week for a media tour, outlined that the links to pop-culture and the coastal byways and highways of Northern Ireland are inextricably linked. Northern Ireland sets the scenery stage where most of this incredibly popular series is filmed. Think of the experiential possibilities with any of these suggestions from the Causeway Coast and Glens website.

Share your event news, case studies or story ideas with us here at ignitemag.ca.

Job code: Opportunities in the world of work

Prime Strategies
Use your considerable way with words to assist PRIME in Vancouver to market its incentive travel, meetings, conference and event management services to top North American corporations. You will develop and write the proposals that communicate the value of PRIME for use at trade shows and face-to-face meetings with clients. This full time position requires five to seven years of experience in a professional sales/marketing environment. A meeting planning background is ideal, with the ability to drive marketing campaigns from conception to completion.

Executive Meeting Planner
If you've got superb communication and customer service skills, Accenture has an executive level planning position available. Collaborating with event team members, you'll oversee event planning for leadership level meetings in all logistical areas from registration to invoice conciliation.
High Tech Planning
Get your career off to a good start with this event planning assistant position with the Info-Tech Group in London, Ontario. Reporting to senior staff members of the event team, you will assist with venue, food & beverage, transportation and AV tasks related to meetings, events and trade shows. You will have a college degree and at least one to two years of experience in a corporate meetings environment.
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