Ignite a Sp@rk of inspiration. November 2, 2011 Issue

NOVEMBER 2, 2011
Ignite - a spark of inspiration
Lock up the date. Include the date, place and event name in all your communications for repetition and to help attendees share with others. Add a “save the date” signature to outgoing email messages and include an “add to calendar” link with an iCal or ICS file. (Ask your email expert, or do it yourself in Outlook.)
Make the most of PR. If your event covers a timely or groundbreaking topic, media coverage can raise your profile to prospective participants and help draw attendees. Consider a media advisory or set a time for interviews with featured speakers in advance. A publicist can be worth his or her weight in gold for generating buzz.
Be smart about social. Don’t fret if you can’t be all over YouTube, Twitter or Facebook. One simple thing, such as embedding a “share” link on your website or email messages can effectively help spread the word. Find out how and narrow down your best social media tactics with Event Marketing 2.0 eBook published by Cvent as a free download.
Use old-school media too. If you’re planning a public event, direct mail and traditional media is still a proven way to target a crowd. If your budget is small, get listed: most community weeklies or commuter newspapers include event listings that can be cheap or free and reach a wide audience.
Give a little. Share something valuable with prospective attendees. If your event will unveil a new study or proprietary data, release some of the findings as a preview to generate interest and anticipation that your event will be of value.
Interact with your audience. In advance of your event, polls and surveys can be a great way to connect with registrants who can help drive word-of-mouth promotion. Ask attendees or exhibitors for advance feedback on session topics and format. Make a few select calls or try the free basic versions of event survey tools such as Zoomerang or Surveymonkey.

How do you get the word out about your events? Show us your best campaigns and share your successes for an article in ignitemag.ca or swap ideas with colleagues on Facebook




We hate line ups….Don’t you? Everyone’s time is valuable so at Streampoint Solutions we create customized registration experiences from online to onsite that are simple, effective and efficient. From Click to Badge, let’s create stress free events. Click here to explore the options!

2011 ACTE Canada Education Conference

When: Nov. 6-8, 2011
Where: Fairmont The Queen Elizabeth, Montreal
Why go:
If you’re looking for ways to better manage your organization’s business travel, learn from the nation’s leaders in the Association of Corporate Travel Executives
What’s in it for you: Get a first view on the association’s 2011 travel cost benchmarking survey, and other takeaways that you can apply on the job.

More industry events at Ignitemag.ca

good to know

Sales training events key to transformation at tech firm
Face-to-face training for some 28,000 employees is a key strategy one global technology company is rolling out to try and regain its position in a competitive marketplace, according to a profile on Hewlett-Packard Co in Workforce magazine. The article tracks the progress of HP Sales University, the company’s dedicated training centre established one year ago, and the role of meetings and training sessions as a key part of business transformation efforts. Some 12% of all training dollars are dedicated to improving sales skills, according to the article, which you can read here.

Travel buyers expect 3% to 5% higher costs in 2012
Corporate travel departments are adding more to their budgets for business travel next year, suggests a recent survey of travel buyers by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA). Companies are expecting airfare and hotel rates to climb next year, between 3% and 5% in North America, and 4% to 6% in Asia Pacific. For more findings, the report is free of charge to GBTA Members (gbta.org/foundation/resourcelibrary), or contact the GBTA Foundation at research@gbta.org.
In defense of cheapness:
company party could trigger tax hit

If a toned-down holiday party is earning your company “el cheapo” status among the staff, consider this defense: lavish events that cost more than around $100 per person may be considered a taxable benefit to employees. According to a long-standing Canada Revenue Agency interpretation on employer gifts, that big soiree could trigger a tax liability for employees as a taxable benefit to be reported on T4s. Read details.
Share your event news, case studies or story ideas with us here at ignitemag.ca.

Senior travel manager sought under the Sun
If you bring five to ten years’ experience as a corporate travel manager or working for an airline or acency, Sun Life Financial is seeking a Senior Consultant, Travel Services based in Toronto. The role calls for the ability to plan, direct and coordinate Sun Life’s global air, hotel and ground travel programs, covering employees in Canada, Ireland, the US and Asia. View Sun Life’s current opportunities and search for job code PRO00437.

A one-year contract for an organized foodie
It’s just a one-year gig, filling in for a mat leave, but if you’re a foodie with an organizational eye who would love to bite into the high-end grocery biz, you might be interested in the role of Administrative Assistant for the executive offices of Longos Bros Fruit Markets Inc. in Vaughan, Ontario, including travel and conference planning. View the posting.

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