SITE has announced Puerto Rico as the host destination for SITE Classic 2026, taking place from August 24-27, 2026. 

Since its inception in 2007, SITE Classic has been both a leading gathering for senior incentive travel leaders and the flagship fundraising event of the SITE Foundation. Each year, more than 270 buyers, suppliers and C suite leaders convene at a world class incentive destination to connect, learn, discover and shape the future of the incentive travel industry.  

In 2026, SITE Classic will bring its signature mix of high impact education, peer led dialogue and immersive destination discovery to Puerto Rico. Guided by SITE’s pillars of connect, learn, discover and shape, the program will blend business insight with cultural storytelling and community connection, creating an experience that is both rewarding and responsible.  

“We couldn’t be more thrilled to host SITE Classic 2026 in Puerto Rico.  This represents a milestone moment for our Island and for our meetings and incentives community,” said Jorge Pérez, CEO of Discover Puerto Rico. “There’s an unmistakable momentum as the incentive travel segment continues to evolve and thrive, and we’re eager for industry leaders to experience firsthand the vibrant culture, world-class venues, and genuine warmth that make Puerto Rico truly one of a kind.”   

“Puerto Rico is a destination with a powerful story, a vibrant culture and a spirit of welcome that aligns beautifully with what SITE Classic stands for,” said Annette Gregg, SITE CEO. “Across four days in August, we will convene leaders from every corner of the incentive travel community to build relationships, share ideas and experience the destination. We look forward to partnering with our hosts in Puerto Rico to create a program that inspires action, strengthens our community and advances the business case for incentive travel.”  

Discover Puerto Rico’s Chief Sales Officer Ed Carey concludes, “SITE Classic is an incredible opportunity to showcase how Puerto Rico delivers on the Return on Experience; combining accessibility, diverse offerings, and immersive adventures that make every program unforgettable. We look forward to partnering with SITE to create an inspiring event that sets a new benchmark for incentive travel.” 

SITE Classic is critical to SITE Foundation’s mission. Proceeds from the event’s live and silent auctions directly support research, professional development, scholarships and industry grants. Since 1987, the Foundation has reinvested more than 10 million dollars into projects that advance the business case for incentive travel and nurture the next generation of leaders.   

Hosted Buyer applications are open until February 27 and can be accessed here. For more information on joining as a supplier, please contact Samantha Nicastro, Head of Business Development & Partnerships, at snicastro@siteglobal.com.  

About Discover Puerto Rico 
Discover Puerto Rico is a private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island's diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and nongovernmental players throughout Puerto Rico's visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com 

About SITE Classic 
SITE Classic is a three-day gathering of incentive travel professionals, in a standout incentive property. Since its launch in 2007 in Monterey, California, SITE Classic has become a marquee event for senior leaders in the incentive travel space. Each year, the event attracts C-suite and senior professionals who travel to a purposefully selected incentive travel destination to engage in peer-to-peer networking, educational sessions, and facilitated workshops. 

Adam Baggs
Managing Director
Soaring Worldwide
Mob. 07970 507151 
adam@soaringww.com 
www.soaringww.com  

The world’s largest Guerlain spa offers an immersive and personalized wellness experience, bringing a new era of holistic well‑being to New York 

New York City—Waldorf Astoria New York, in partnership with the legendary Maison of Guerlain, today announced the official opening of Guerlain Wellness Spa, a cutting-edge spa and wellness destination open to guests, residents, locals and visitors. Managed by Trilogy Spa Holdings and spanning an impressive 22,000 square feet, the spa is Guerlain’s largest in the world, combining timeless luxury with innovative technology and a visionary approach to longevity. 

“With the debut of Guerlain Wellness Spa, we are proud to welcome the largest Guerlain spa in the world to Waldorf Astoria New York,” said Luigi Romaniello, managing director, Waldorf Astoria New York. “Designed as a true sanctuary for our guests, residents, and community, it brings together world-class design, cutting-edge technology, and personalized care, offering an unparalleled wellness experience in the heart of Manhattan.” 

Located on the hotel’s 5th floor, the vast spa features 16 treatment rooms, including two VIP double suites, a Cryotherapy Chamber, and a wealth of innovative amenities including an infra-red sauna and steam room, Moroccan hammam, arctic snow cave for a specialized cold therapy experience and three lounges. 

Guerlain Wellness Spa offers an array of traditional services, as well as holistic wellness programs built around the four foundational pillars of Guerlain wellness: nutrition, movement, sleep, and mindfulness. Guests can engage in multi-month wellness programs designed for a full resynchronization of the face and body, or opt for targeted one-hour power sessions to address specific needs like sleep or skin radiance. The spa also offers wellness retreats, three-day immersive journeys that blend personalized nutritional plans, expert-led consultations, high-performance treatments, and mindful practices to restore vitality. 

“We are thrilled to open the world’s largest Guerlain Wellness Spa at the iconic Waldorf Astoria New York. More than a hotel spa, this is a true sanctuary nestled in the heart of Manhattan - a place where beauty, wellness, and longevity converge,” said Gabrielle Saint-Genis, CEO, Maison Guerlain. “This exceptional destination embodies Guerlain's Art of Wellness, a legacy deeply rooted in our DNA since 1850. With this opening, we proudly continue our legacy of combining French art de vivre and exceptional savoir-faire to redefine the future of well-being.” 

Exclusive Rituals 

The spa's menu of exclusive treatments, designed by Guerlain’s Head of Wellness & Aesthetic Creation Amélie Demange, pays tribute to the hotel’s legacy while showcasing Guerlain's celebrated expertise in French spa artistry: 

Beyond these exclusive rituals, Guerlain Wellness Spa offers a range of bespoke facial and body treatments. The Orchidée Impériale collection provides exceptional anti-aging facials with intense regenerating powers, while tailor-made facials are formulated to purify, hydrate, or regenerate the skin. For men, a dedicated selection of facial and body treatments, such as the Skin Saver Facial and Muscular Energy massage, are available to refresh and nourish the skin and body. Special occasions can be celebrated with "Time Together" experiences like Romantic Getaways or Bonding Bliss, which allow guests to share a treatment with a loved one or friend as well as dedicated services for moments including weddings, post-travel, parents-to-be, and more are thoughtfully curated.  

"Wellness is an essential expression of modern luxury, and at Waldorf Astoria it has long been part of our promise to guests,” said Dino Michael, senior vice president and category head, luxury brands, Hilton. "With the opening of Guerlain Wellness Spa, we bring that philosophy to life with a new level of artistry and sophistication, creating spaces where beauty and vitality are inseparable from the Waldorf Astoria experience.” 

Advanced Technologies 

Guerlain Wellness Spa’s pioneering approach to wellness is highlighted by its advanced technologies. The Guerlain LongeviSkin® device, a proprietary, multi-action tool, unites seven of the most advanced skincare technologies, including LED, plasma, microcurrent, micropeel, ultrasound, cryo, and radiofrequency, into one powerful system to deliver visible and lasting results for both face and body. This technology works deeply across all skin layers to address firmness, radiance, and signs of aging. The spa also features the Amphibia Welnamis system, which uses binaural vibroacoustic technology for deep relaxation, and a Cryotherapy Chamber for physical recovery and cellular renewal. Other unique technologies include AI virtual reality goggles, which take guests on an immersive journey through the wonders of nature as a standalone lounge amenity or when paired with a specially designed massage, a Quartz Treatment Table, and LED HUB technology. 

"The reopening of the Guerlain Wellness Spa at Waldorf Astoria New York is a momentous occasion, celebrating Trilogy's integral role in uniting two iconic brands synonymous with luxury hospitality, timeless beauty, and holistic wellness. To accompany the hotel and spa's renovation, we've created a seamless integration of spa, wellness, and retail designed to maximize the Guerlain experience for travelers and New Yorkers alike. With expanded facilities, two new Guerlain boutiques, and cutting-edge wellness technologies, we're poised to deliver an unparalleled guest journey that honors the legacy of both Guerlain and Waldorf Astoria," said David Stoup, co-founder and chairman, Trilogy. 

Artful Design 

The design, artfully crafted by Wimberly Interiors, draws from Waldorf Astoria New York’s legendary Art Deco heritage and Guerlain’s refined Parisian legacy, resulting in interiors that balance contemporary style with a timeless appeal. This approach is expressed through thoughtful proportions, tailored detailing, and well-appointed furnishings. Inside, classic Art Deco motifs, linear elements, sculptural silhouettes, and metallic accents lend a sense of glamour, while the understated elegance of a French Maison is conveyed through tactile materials, decorative lighting, and custom millwork. A palette of soft whites and warm woods, accented by delicate infusions of color, creates a cohesive and inviting atmosphere that aligns with the hotel’s distinctive identity. 

The dedicated beauty and wellness space is complemented by a 7,000-square-foot state-of-the-art fitness center, designed by Pierre-Yves Rochon. Technology-backed fitness consultations, including a comprehensive analysis using the Technogym Checkup, as well as personal training and semi-personal coaching offerings, are available to help visitors achieve their fitness goals effectively. 

Waldorf Astoria Residences New York 

Residents of Waldorf Astoria Residences New York also have exclusive access to a dedicated wellness area on the 25th floor of the residences, which includes a 25-meter swimming pool, two treatment rooms, and a fitness center — all elevated by bespoke Guerlain touches and tailor-made wellness experiences. Residents can receive personalized Guerlain spa services in-residence or in the resident spa facilities with complimentary service enhancements. Alternatively, they can visit the hotel's spa with special owner benefits.  

Later this year, two Guerlain boutiques will open on the ground floor, bringing the Maison’s acclaimed creations to New York City. Located in the lobby and on the 50th Street corner the boutiques will showcase Guerlain’s High Perfumery, exceptional skincare, and timeless beauty treasures. 

The opening of Waldorf Astoria New York marked a historic moment for the renowned property. Following a meticulous restoration, the hotel has been restored to its former glory, introducing a new level of luxury and sophistication. The hotel's original Art Deco grandeur has been thoughtfully preserved and enhanced, offering a refined experience for a new generation of guests. With its iconic facade, stunning interiors, and unparalleled service, Waldorf Astoria New York has once again taken its place as a cornerstone of the city's vibrant hospitality scene. 

Guerlain Wellness Spa is open daily from 10am to 6pm. To view the spa menu and for bookings, please visit Guerlain Wellness Spa at Waldorf Astoria New York. Guests can also email the spa at reservations@guerlainspanyc.com or call for a reservation at 212-872-4950. Guests without a booked spa service are welcome to enjoy the facilities with a Day Pass Reservation. Spa services start from $189, with Day Pass pricing at $75 for hotel guests and $150 for local visitors. 
For hotel reservations and more information, please visit waldorfastorianewyork.com. For more details about owning a residence at Waldorf Astoria Residences New York, please visit waldorfastoriaresidencesny.com. Follow along on Instagram at @waldorfnyc and on Facebook at @TheWaldorf. 

About Hilton 
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube. 

About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 36 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York marked a defining moment for the brand - reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.   

About Waldorf Astoria New York
Waldorf Astoria New York has been a fixture of New York City society for more than a century, earning its place as a beacon of sophistication and elegance in the cultural capital of the world. When the hotel opened in 1931, it had such grandeur that Hilton founder Conrad Hilton declared the property “The Greatest of Them All.” Following complete transformation led by renowned architects, Skidmore, Owings & Merrill, with  interior design by Pierre-Yves Rochon, the property retains the scale and beauty of the original Art Deco architecture reimagined with fresh contemporary furnishings that pay homage to the original Waldorf Astoria New York while ushering in a new era for the hotel and building upon Conrad Hilton's vision. The 375-room hotel features some of Manhattan’s largest rooms and suites that embody the spirit of New York. Above the hotel sits 372 private residences, ranging from studios to four bedrooms, with interiors designed by Jean-Louis Deniot and access to 50,000-square-feet of amenities. In addition, hotel guests, residents and visitors have access to a holistic wellness program, including a state-of-the-art fitness center along with Guerlain Wellness Spa spanning 22,000 square feet. Unmatched culinary offerings include Lex Yard, a standout signature restaurant helmed by acclaimed Chef Michael Anthony, the return of Peacock Alley in partnership with renowned Mixologist Jeff Bell and Yoshoku, a Japanese dining experience. The property also features 43,000 square feet of modernized event space including a striking new opera-inspired Grand Ballroom set to be the crown jewel of New York City’s entertainment scene. Visit waldorfastorianewyork.com for more information or follow the hotel on Instagram at @waldorfnyc and on Facebook at @WaldorfAstoriaNewYork.  

About Guerlain 
Since 1828, Guerlain has explored, innovated, and perfected its Fragrance, Skincare, and Makeup, thanks to its daring creators of mythic creations with timeless savoir-faire. Drawing inspiration from Nature and Art and with the Culture of Beauty as its signature, the Maison has been visionary in its holistic perception of Beauty since its founding. Wellness has always been an integral part of Guerlain’s DNA, with nearly 200 years of heritage in Beauty and Well-being. In 1850, Pierre-François Pascal Guerlain, the founder, established a thermal wellness center in Le Crotoy, pioneering a holistic approach to Beauty and Well-being that was revolutionary for its time. In 1939, Guerlain further solidified its legacy by opening the world’s first Beauty Institute at the legendary 68, Avenue des Champs-Élysées. As a Parisian Maison with a rich heritage and the crowning jewel of luxury “à la française” for almost two centuries, Guerlain has also always manufactured its products in its own ateliers, all located right in France. 

Toronto—Le Germain Hôtel Toronto Mercer announces the opening of PUNCH, a restaurant concept inspired by the eclectic pulse of modern London, where Indian influences weave through every detail. From heritage-rooted dishes to design-forward spaces, PUNCH delivers everyday luxury that is sophisticated, spirited, and entirely new. Reservations are now open. 

Born from the Hindi word pañch, meaning “five” and pronounced punch, the name carries a dual meaning. In the 17th century, punch became known as the world’s first cocktail; a blend of spirit, sugar, lemon, water, and spiced tea, originating from the Indian subcontinent before being carried to England by the East India Company. True to its namesake, PUNCH, continues that story of two cultures colliding, where heritage meets reinvention. Punch also refers to the five senses invited to take part in the experience. It is a bridge between worlds, crafted with taste, soul and style.  

Punch is both deeply personal and profoundly cultural. The food tells a story, rooted in flavours passed down through generations and reimagined with a contemporary vision. Service is refined yet inviting, delivered with a generosity of spirit that makes guests feel instantly at home.  

“I feel privileged to share a menu that reflects my own story and cultural roots. At PUNCH, my goal is to immerse guests in the flavours and spices that echo Indian tradition, while encompassing my training in global dining flavour. We aim to offer a truly one of one experience unlike anything the city has seen before,” said Executive Chef Mandar Kulkarni (Le Select Bistro, Don Alfonso 1890, BISHA, BUCA Osteria & Bar). 

Dishes are drawn from family recipes, reinterpreting the flavours of Indian aunties and British mums. Tradition is the foundation, but imagination is at the forefront. The menu is designed for sharing, echoing the warmth of meals enjoyed at home while channeling London’s esteemed gastronomic culture. The Mumbai Chat-Slaw layers crisp vegetables with tamarind yogurt and boondi for a playful nod to street food. The Madai Crudo is finished with crisp pear-kohlrabi relish, bay leaf powder and herb oil, while the Beef Wellington pairs tenderloin and wild mushroom duxelles with Swiss chard, sunchoke purée, and a Rogan Josh jus. The Butter Chicken Pot Pie reinvents the British staple with tender chicken in rich makhani sauce beneath golden pastry, bridging comfort and exotic flavour. 

“Our vision was to bring a spark of London’s daring energy to Toronto, a city that’s already a global hub,” said Marie Pier Germain, Co-President of Germain Hôtels. “At Germain Hôtels, we celebrate sophistication with a boutique Canadian twist and PUNCH takes that spirit even further. We wanted to create something truly unique that resonates with tastemakers and world travellers alike who are seeking a modern, cultured experience with a playful edge.” 

Set to a backdrop of Indo house beats, the bar, backed by stained glass and a towering display, is anchored by a striking two-toned marble floor of green and beige. It’s here that the cocktail program comes alive, blending imagination with unexpected flavour combinations. Pimm’s Remix playfully twists the British classic with vodka, jasmine tea, coconut, passionfruit, and a fiery piri-piri finish, while the Crown Jewel infuses gin with Darjeeling tea, and a subtle lift of pineapple-anise bitters. 

Designed by Block Plan Studios, the 91-seat dining room evokes the spirit of a timeless British guild hall enriched with exquisite verde marble, masterfully finished wood paneling, and rich textures that are equally luxurious and modern. The effect? An understated opulence that feels like it has been tucked away on Mercer Street for decades. Warm tones of mustard, golden amber and pine green decorate the space while whimsical art animates the wood walls. 

The main dining room glows with light from intricately crafted custom fixtures, crowned by four breathtaking chandeliers that combine Baccarat-style brilliance and English Regency charm to anchor the over-height ceilings with artisan precision. 

The private dining room unfolds like a secret garden; its walls dressed in hand-painted foliage and delicate birdsong motifs. The space feels like a privé salon and features an exclusive bar for moments that feel both personal and celebratory. It hosts up to 18 guests for an intimate dinner or 35 for a cocktail-style gathering. 

Tucked just off the Le Germain Hôtel Toronto Mercer lobby, the chic, martini-focused Library Lounge offers a refined hideaway surrounded by warm bookcases and low-slung seating. For walk-in guests, it’s the perfect place to linger with a cocktail while awaiting a table at PUNCH. 

PUNCH is open for dinner and will introduce brunch later this year. For more information, please visit www.punchtoronto.com. Reservations are available on Open Table. PUNCH is located at Le Germain Hôtel Toronto Mercer, 30 Mercer Street, Toronto.  

Valet parking is available. 

About Le Germain Hotels 

Pioneer of the boutique hotel concept in Canada, Le Germain believes in the importance of staying small and intimate. Known for unparalleled comfort and attention to detail, we ensure every guest enjoys a warm welcome and attentive and personalized service throughout their stay. Whether in Calgary, Toronto, Montreal, Quebec, Charlevoix or Ottawa, we offer our guests a luxurious experience on a human scale. Our hotels are refined and elegant, yet always unpretentious. Le Germain Hotels.  

About Germain Hotels 

For almost four decades, Germain Hotels has made a name for itself through attentive service and innovative practices. We are a proud family business operating for three generations. With 19 properties across Canada (and counting), we bring guests iconic style and ultimate comfort through our Le Germain, Alt and Escad hotels.  

Recognized as one of the 50 best-managed companies in the country, we take pride in the emotional connection that we forge with our guests, our team members and our surrounding communities. With us, one thing is certain: the well-being of our guests is our priority. Visit: Germain Hotels 

MEDIA CONTACTS 
Rachelle Stark or Hannah Rastrick 
rachelle@aerialpr.com | hannah@aerialpr.com 

Montreal/CNW/—The prestigious international magazine Condé Nast Traveler recently unveiled the results of its annual Readers' Choice Awards survey, and The Westin Montréal stood out by ranking 6th worldwide in the World City Hotels category. 

This recognition adds to the property's impressive accolades, including its AAA Four Diamond certification, and reinforces its reputation as an exceptional urban hotel, praised by travellers for its strategic location, comfort, and refined atmosphere. 

"Being ranked among the best city hotels in the world is a tremendous honour and a testament to the trust our guests place in us," said Christopher Spear, Regional Director of Sales and Marketing for The Westin Montreal. "This distinction highlights our team's unwavering commitment to delivering an inspiring and distinctive experience with every stay." 

The Westin Montreal: Elegance and Wellness in the Heart of Old Montreal 
Located across from the Palais des congrès, The Westin Montreal features 455 spacious guest rooms and suites with complimentary Wi-Fi, a 24-hour fitness studio, sauna, and indoor pool. Its restaurant, La gaZette, delights with a creative menu showcasing fresh ingredients. With over 47,500 sq. ft. of bright, versatile meeting space spread over three floors, the hotel is also a prime destination for conventions, corporate events, and large receptions, including La Grande Place, which can host up to 1,000 guests. 

Loved equally by business travellers and visitors seeking an authentic Montreal experience, the hotel offers a privileged location with direct access to Old Montreal and its main attractions. 

About the Condé Nast Traveler Readers' Choice Awards 
Since 1987, the Condé Nast Traveler Readers' Choice Awards have celebrated excellence in the travel industry. In 2025, more than 757,000 readers shared their experiences to rank the world's best hotels, cities, islands, cruises, and destinations. Widely regarded as a global benchmark, these awards are considered the longest-running and most prestigious recognition given directly by travellers. 

The full list of the 2025 Readers' Choice Awards winners is available at cntraveler.com/rca and in the November issue of the magazine. 

About The Westin Montreal by Marriott 
Part of the Marriott Bonvoy® portfolio, The Westin Montreal combines modern design, warm hospitality, and premium services. The hotel is recognized for its revitalizing atmosphere, wellness-focused amenities, and prime location in the heart of Old Montreal. 
Site web: https://www.marriott.com/en-us/hotels/yulle-le-westin-montreal 

SOURCE Westin Montreal by Marriott 

For further information: Source: Alice Razafindrazaka, Gestionnaire marketing, The Westin Montreal, arazafindrazaka@westinmontreal.com, 514 552-4833; Christopher Spear, Regional Director of Sales and Marketing, The Westin Montreal, cspear@westinmontreal.com 

Creative Group secures spot in the top three for the Excellence in Incentive Travel: North America award  

Schaumburg, Ill—Creative Group, Inc., an award-winning event experience agency, has been named a finalist in the 2026 SITE Crystal Awards in the category of Excellence in Incentive Travel: North America. The recognition highlights the success of Creative Group's incentive travel program for their client CDW, a Fortune 500 global technology solutions provider. 

Creative Group delivered the President's Achievement reward trip for CDW. The customized trip catered to CDW's desires to motivate employees to reach company goals and ultimately reward their top performers. This year's trip welcomed 788 coworkers and guests from the United States, Canada, and the United Kingdom to the Four Seasons Oahu at Ko Olina for recognition, connection, and celebration. From private dinners aboard the USS Missouri to relaxing day-time activities and a "LuWOW" party, employees were treated to many exceptional experiences. 

"We are ecstatic and honored to have made it into the final round for this award alongside so many industry leaders," said Hillary Smith Stone, global head of creative & marketing at Creative Group. "This nomination is evidence of the strategic thinking, creativity, and commitment that our team brings to every program." 

The prestigious SITE Crystal Awards are presented annually by the Society for Incentive Travel Excellence (SITE) to recognize agencies and professionals who create engaging, creative, and practical incentive travel programs that drive results. This year's competition saw strong and creative entries across all categories from around the world. Winners will be announced during the SITE Global Conference in Abu Dhabi in February 2026. 

For more information about Creative Group and incentive travel visit https://www.creativegroupinc.com/. 

For more information about the 2026 SITE Crystal Awards, visit https://siteglobal.com/site-awards/site-crystal-awards/. 

Images from Creative Group CDW event for media use are available here. 

About Creative Group 
Creative Group is an award-winning event experience agency that delivers business results by inspiring people to thrive. An industry leader, Creative Group has been honored with numerous Society for Incentive Travel Excellence (SITE) awards and the CMI 25 Awards, which recognize the top 25 most influential meeting and incentive management companies in the U.S. Creative Group was founded in 1970, and continues to serve clients in financial services, life sciences, insurance, manufacturing, retail, technology, automotive, and hospitality. Employing more than 220 people, the company is headquartered in Schaumburg, Illinois, and maintains offices in San Francisco, Appleton, Wisconsin, and Toronto, Canada. For more information about Creative Group, visit www.creativegroupinc.com.  

Media Contact: 
Tammy VanDenBusch
PR Manager, Element 
tammy@goelement.com 

Toronto/CNW/—Hotel X Toronto announced today the launch of the Experience Wellness add-on, a new offering designed to help guests recharge their body and mind. Available beginning on November 8, the add-on provides enhanced access to Hotel X Toronto's signature recovery and fitness amenities, including a brand-new contrast therapy space, the hotel's world-class athletic club, and peak performance tools that promote recovery. 

Expertly curated for the mindful traveller, the Experience Wellness add-on joins Hotel X Toronto's suite of unrivalled wellness features, raising the bar for wellness hospitality in the city. The Experience Wellness add-on unlocks access to some of the property's most rejuvenating benefits, including: 

"Health and well-being are increasingly at the forefront of travel for Gen Z and millennial guests," said Matt Black, Director of Marketing & Revenue, Hotel X Toronto. "Wellness is no longer just a trend - it's an essential part of modern travel. We developed the Experience Wellness add-on to make it effortless for travellers to enjoy Hotel X Toronto's signature wellness options in one bundle designed to support their holistic well-being." 

Guests can choose the Experience Wellness add-on for $50 per night, which includes a 45-minute session at Contrast Zone, a group fitness class at 10XTO, and in-room use of Kala recovery tools. The Experience Wellness add-on reflects Hotel X Toronto's ongoing commitment to prioritizing wellness in the guest experience. 

To learn more, visit hotelxtoronto.com and follow @hotelxtoronto on socials. 

About Hotel X Toronto 
Hotel X Toronto, part of the Destination by Hyatt brand, is Toronto's only luxury lakefront urban resort. Offering 404 guest rooms and suites, the hotel features a year-round heated rooftop pool, the award-winning Guerlain Spa, and the state-of-the-art 10XTO athletic club. Guests can experience unique amenities such as a cinema, an art gallery, a collection of dining venues, and 60,000 square feet of flexible event space. Surrounded by scenic gardens and stunning views of the Toronto skyline, Hotel X Toronto is a premier destination for leisure and business travellers alike. 

SOURCE Hotel X Toronto 

The Experience Wellness add-on joins Hotel X Toronto's suite of unrivalled wellness features, (CNW Group/Hotel X Toronto) 

Hotel X Toronto logo (CNW Group/Hotel X Toronto) 

For further information: For media inquiries, please contact: Jess Beard | T: 416-357-3147, jess@duetpublicrelations.com 

Vancouver, BC—Canada is having a moment. From coast to coast to coast, the country’s natural beauty, open-hearted spirit, and unforgettable travel experiences continue to capture the imagination of travelers worldwide. This week, that admiration was reaffirmed as Canada was named among the Top 10 Countries in the World in the 2025 US Condé Nast Traveler Readers’ Choice Awards, one of the most respected accolades in global travel. 

Each year, Condé Nast Traveler invites hundreds of thousands of readers to rate their favorite destinations across the globe. In the 2025 rankings, Canada earned the #10 spot, a recognition that celebrates both the country’s breathtaking landscapes and the warmth of its people. Other parts of the country were recognized in categories like: “Best Airport” and “Best Cities.” 

This recognition joins a wave of 2025 accolades, among them Canada tops the list of nations in RepCore® Nations 2025 report, produced by Reputation Lab, reflecting Canada’s natural beauty, safety, and welcoming spirit. Canada also snagged three of the top five spots on North America's 50 Best Restaurants list including Mon Lapin (Montréal, Québec), Restaurant Pearl Morissette (Lincoln, Ontario) and Tanière3 (Québec City, Québec). It’s further proof that in Canada, travelers naturally find what they’re looking for. 

“Travelers today are craving what’s real; experiences that build compassion, spark belonging, and remind us of what we share,” says Gloria Loree, Senior Vice-President, Marketing Strategy & Chief Marketing Officer at Destination Canada. “For Americans, Canada offers exactly that. It’s a place that welcomes you in, leaves a lasting mark, and sends you home seeing the world and one another a little differently.” 

As travelers seek connection, meaning, and authenticity, Canada continues to deliver whether through vibrant cityscapes like Toronto and Montréal, wild wonderlands like Banff and Yukon, or Indigenous-led experiences that honor the land and its stories. From the people to the places, here’s a taste of what makes those moments so lasting: 

With this recognition from Condé Nast Traveler’s US readers, Canada’s place as a global leader in tourism is stronger than ever and is a true reflection of a destination where travel feels both transformative and true to its nature. To learn more, please visit CanadaNaturally.com to see “10 reasons Canada is the most loved country in the world.” 

ABOUT DESTINATION CANADA 

At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.  

Tourism contributes $130B to the Canadian economy. That's more than $350M a day in revenue powered by 265,000 businesses in 5,000 communities coast to coast to coast. Destination Canada’s activities convert public dollars into international visitor spending within the same year—creating jobs, GDP, and tax revenues almost immediately. Every dollar invested in DC turns into a demonstrable financial return for Canadian businesses, workers, communities, and governments. 

Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. Additionally, our Business Events team uses global insights to target and attract international events aligned with Canada’s top economic sectors.    

Destination Canada is a Crown corporation wholly owned by the Government of Canada. 

www.destinationcanada.com 

Victoria, B.C.—For the third year in a row, Victoria, B.C. has been named the No.1 Small City in the World in Condé Nast Traveler’s annual Readers’ Choice Awards. The waterfront capital of British Columbia placed ahead of other notable destinations, including Puerto Vallarta, Mexico; Florence, Italy; Lucerne, Switzerland; and San Miguel de Allende, Mexico. 

“Being recognized as the World’s Best Small City by Condé Nast Traveler’s discerning readers for a third consecutive year is both an honour and a testament to Greater Victoria’s incredible community,” said Paul Nursey, CEO of Destination Greater Victoria. “This achievement reflects the quality and dedication of our members and their teams, whose passion for service and hospitality sets Greater Victoria apart on the global stage. Our investment in strategic media and public relations has significantly increased international awareness of the destination, and this recognition demonstrates the impact of our combined efforts. Thank you to our members, partners, and the entire community. This accomplishment is ours to share.” 

More than 750,000 Condé Nast Traveler readers across the United States shared their insights, rating destinations worldwide to highlight the places they look forward to returning to the most. The Readers’ Choice Awards, celebrated as the travel industry’s longest standing and most esteemed accolades, continue to represent a mark of excellence in the global travel sector. The full list of winners can be found here. 

Victoria is a city unlike any other, with boutique hotels, world-class attractions, and fresh farm-to-table dining that's measured on a scale of metres not miles. Nestled between the tranquil waters of the Salish Sea and the mighty rainforests of Vancouver Island, visitors are invited to follow their own path and wander down some of ours to discover, uncover, and explore. Sustainability lies at the heart of Greater Victoria’s approach, reflecting the values upheld by the community. Recognized as one of North America’s most sustainable destinations on the Global Destination Sustainability Index (GDS-Index), Victoria was the first urban destination in Canada or the U.S. to earn Biosphere Certification in 2023, successfully recertifying in both 2024 and 2025. 

“This award highlights what makes Greater Victoria exceptional and why we are so proud to share our region with the world,” adds Nursey. “Our commitment is to deliver authentic, memorable experiences and to keep raising the bar for responsible, welcoming tourism.” 

The 2025 Readers' Choice Awards are published on Condé Nast Traveler's website and celebrated in the November issue. 

Photos: Available for download here. 

About Destination Greater Victoria: 
Destination Greater Victoria (Greater Victoria Visitors and Convention Bureau) is our region’s official, not-for-profit destination marketing and management organization working in partnership with approximately 950 businesses and municipalities in Greater Victoria. For more information, visit the Destination Greater Victoria website. 

DGV Media Contact:  
Astrid Chang 
Executive Director, Corporate Communications and Member Services
250-893-3995 
astrid.chang@tourismvictoria.com 

Condé Nast Traveler Media Contact: 
For media inquiries, please contact: awards@condenasttraveler.com 

Quebec/CNW/—Strøm Nordic Spa is proud to announce that Strøm Old Quebec has been named Canada's Best Day Spa at the internationally recognized World Spa Awards—for the second year in a row. This honour reflects the expertise and standards consistently applied across all Strøm destinations, reinforcing the company's vision to elevate well-being through balance, nature, and purposeful growth. 

"At Strøm, we believe well-being is built on balance—between water and architecture, nature and culture, local roots and global vision," said Guillaume Lemoine, Chief Executive Officer. "This award celebrates not only the remarkable work of the Old Quebec team, but also the collective expertise behind every Strøm. It confirms our ambition to set a thoughtful, world-class standard for wellness experiences that remain rooted in our Canadian identity while reaching new audiences. It also supports our expansion strategy, bringing Strøm's vision of balance and accessible well-being to new markets across Canada and the United States." 

Beyond its spa destinations, Strøm is shaping a comprehensive culture of well-being. Its expertise, proven across its award-winning network of spas, now extends to a signature skincare line, culinary experiences rooted in local terroir, and editorial storytelling through Strøm Magazine—all designed to help people bring balance into everyday life. By extending beyond the spa, Strøm shares its unique savoir-faire and inspires a transformative approach to well-being that is both accessible and deeply connected to place. 

As Strøm lays the groundwork for future expansion across Canada and North America, its ambition is to bring a distinct vision of well-being—balanced, responsible, and inspiring—to new audiences, while honouring and enriching the cultures and landscapes it touches. The goal is to create lasting positive impact for individuals, communities, and the natural ecosystems that sustain them. 

ABOUT STRØM NORDIC SPA 
Strøm Nordic Spa is a Canadian-founded, purpose-driven well-being company dedicated to creating transformative spaces and experiences that bring balance, renewal, and meaningful impact to people and communities. Founded in 2009 and now with five locations across Québec (Old Quebec, Nuns' Island, Saint-Sauveur, Mont-Saint-Hilaire, and Sherbrooke), Strøm Nordic Spa continues to grow, both in terms of its expansion and its public recognition, especially within the tourism sector. 

www.stromspa.com 

SOURCE Strøm nordic spa 

Media Contact: Karine Ledain, Senior Account Manager at bicom Inc., k.ledain@bicom.ca 

Vancouver Island's newest luxury boutique hotel is now open, following the success of Janevca Kitchen & Lounge 

Aragon Properties (Aragon) announces the grand opening of Rosemead House, a restored Edwardian estate located in Esquimalt's Saxe Point, just minutes from Victoria's Inner Harbour.  The 1906 property, once the famed Old English Inn, was designed by celebrated architect Samuel Maclure, whose portfolio includes Government House, the official residence of the Lieutenant Governor of British Columbia, and the storied Hatley Castle. Rosemead House quietly welcomed its first guests this spring, offering a preview of what was to come. Today marks the full debut of the property, following a meticulous 10-year restoration and $25 million investment. The landmark has been transformed into a boutique hotel that blends history, design, and personalized service, redefining luxury hospitality on Vancouver Island. 

Rosemead House features 28 individually styled guest rooms in the original manor and a newly constructed wing, with 13 long-stay suites coming later this year. Curated by Aragon's in-house design team and owner Lenny Moy, the interiors showcase hundreds of hand-selected antiques sourced from more than 50 UK estate auctions, alongside rare furnishings and china from London's famed Savoy and Dorchester hotels. Guests are welcomed by replica Buckingham Palace gates and can retreat to The Crown Mezzanine library, surrounded by art and heirlooms—including pieces once used in The Crown Netflix series.  

"Rosemead House is a celebration of storytelling - of place, of heritage, and of the collections that fill each room," says Lenny Moy, owner of Aragon Properties. "We set out to create an experience that feels like entering the pages of a well-travelled novel: immersive, refined, and truly without compare in British Columbia." 
 
At the heart of the property is Janevca Kitchen & Lounge, already a standout on Vancouver Island's culinary map and recently named a finalist for Air Canada's Best New Restaurant 2025. Led by Chef Andrea Alridge, Janevca has redefined wood-fired cuisine with a menu rooted in memory, heritage, and fire.  

Rosemead House amenities include the Salt & Ivy Spa, a 3,800-square-foot sanctuary opening in two phases: a relaxation lounge and treatment rooms debut this fall, with additional wellness features to follow in 2026. Guests can also access 2,500 square feet of meeting and event space, as well as a 1,400-square-foot fitness centre featuring Peloton bikes, yoga space, free weights, and state-of-the-art equipment. 

"From the moment guests arrive, our goal is to offer something unexpected-something personal," says Uwe Walter, General Manager of Rosemead House. "We want each stay to feel like an unfolding story, rooted in hospitality, character, and curiosity. There is no place quite like Rosemead House, and we're thrilled to welcome the world to experience it." 
 
Rooted in the past, yet designed for today's discerning traveller, Rosemead House invites guests to discover a property where no two rooms - or experiences - are ever the same. 

Reservations are now available at www.rosemeadhouse.ca 

High-resolution imagery is available HERE. 

About Rosemead House 
Rosemead House, a restored 1906 heritage property in Esquimalt's Saxe Point, is Victoria's newest luxury boutique hotel. Reimagined by Aragon Properties, it features 28 individually designed guest rooms, 13 long-stay suites (opening later this year), and dining at Janevca Kitchen & Lounge by Chef Andrea Alridge. 

Amenities include the 3,800-square-foot Salt & Ivy Spa, opening in phases beginning this fall, a 1,400-square-foot fitness centre with Peloton bikes and yoga space, and more than 2,500 square feet of event and meeting venues. As the centrepiece of the Oakwoods master-planned community, Rosemead House blends timeless design with modern hospitality. Learn more at www.rosemeadhouse.ca. 

About Aragon Properties 
Aragon Properties ('Aragon') is an innovative, Canadian-owned real estate development firm with a history of building properties that challenge old real estate models, embrace the importance of living in a changing environment and contribute to neighbourhoods with undiscovered potential.  Established over 35 years ago, and with nearly 100 projects completed to date, Aragon focuses on innovation, distinctive design and outstanding quality to create sophisticated communities that serve the needs of people today - and for generations to come.    

Media Contact 
Kerry Hittinger 
PUBLiSH Partners 
kerry@publishpartners.co 
778-678-5688 

First association-built AI tool revolutionises how planners connect with meeting venues 

IACC, the global association representing business event venue operators, has launched its brand-new website, featuring the first AI-driven venue finder created by an industry association. This innovative tool provides meeting professionals with a faster, smarter and more accurate way to source venues worldwide, while retaining a traditional search function for added flexibility. 

The new platform showcases over 400 IACC-certified hotels, resorts, conference venues and experiential venues across 18 countries, representing the top 1% of dedicated meeting venues worldwide. It provides planners with advanced search technology and practical resources, while venue operators can access case studies, research, knowledge sharing and improved account management. Together, these features support better meetings and strengthen engagement across the IACC community.  

Discussing the new website, IACC’s CEO, Mark Cooper said: “At IACC, our goal has always been to provide super clear support and information to ensure that every meeting, conference, or business event is perfectly matched with the right host environment. Our 2025 Meeting Room of the Future report reinforces just how critical this is, with more than 200 meeting planners identifying the host venue as the number one factor influencing the success of their events. With our new website and the launch of what we believe to be the first AI-driven, globally available venue finder created by an industry association, we are putting a smarter, faster, and more accurate sourcing tool directly in the hands of meeting professionals worldwide.”  

Nancy Lindemer, Global Chair of IACC, added: “What makes this launch truly special is the people behind it. Across our global network, IACC members and colleagues have helped shape not just the narrative but the very functionality of this new website. Together, we have created what we believe is the world’s first AI-driven business event search tool built by and for our industry association—using the terminology, specifications, and priorities that matter most to planners and venues alike. This is something to celebrate, and I am confident it will shape the success of our members and of IACC itself for many years to come.” 

Visit the new website here - IACCmeetings.com 

For more information or to request an interview, contact: 
Hollie Luxford at Davies Tanner 
hollie.luxford@daviestanner.com 
DD +44 (0)1892 617904 

About IACC:  
Founded in 1981, IACC is dedicated to representing a broad spectrum of venues including hotels, conference and experiential venues globally and is, by definition, the future of the meetings industry realised. The association brings together the brightest, most innovative minds from around the globe.  IACC elevates the meeting experience by creating a unique point of entry that is inclusive of the best-in-class meeting venues internationally. IACC membership is a symbol of meeting excellence and exceptional connections amongst the best in the meeting industry.  This exclusiveness makes IACC’s members part of an elite group representing the most innovative, forward-thinking, and results-driven meeting venues globally. 

All members meet a set of stringent Quality Standards and agree to a Code of Ethics.  IACC includes over 400-member conference venues from Australia, New Zealand, Philippines, Belgium, Denmark, England, France, Italy, Netherlands, Scotland, Spain, Sweden, Switzerland, Ukraine, Finland, Canada, and the United States.  

The IACC Mission Statement: "To bring together the brightest industry minds to promote the best meeting venues, which deliver exceptional meeting experiences. There are meetings... And then there are IACC Meetings".  

The IACC Vision: “IACC is a global community of passionate people and organisations delivering innovative and exceptional meeting experiences.” 

Toronto/CNW/—For the second consecutive year, Guerlain Spa Toronto has been named Canada's Best Hotel Spa at the renowned World Spa Awards, which celebrates and rewards excellence in spa and wellness tourism through its annual awards programme. This significant achievement further cements Guerlain Spa Toronto as a national leader in the Canadian luxury wellness landscape. 

Located inside Hotel X Toronto, Guerlain Spa offers an elevated retreat in the heart of the city, blending French elegance with modern wellness practices. Drawing on Guerlain's signature Parisian techniques and exclusive protocols taught only within Guerlain's own training institutions, the spa offers treatments designed to deliver visible results while nurturing inner balance and promoting deep relaxation. With ten treatment rooms overlooking Lake Ontario and a philosophy rooted in well-being and holistic beauty, Guerlain Spa Toronto provides guests with a sanctuary that rejuvenates both body and mind. 

"Receiving this prestigious award a second year is truly an honour," said Jennifer Loyola, Director of Guerlain Spa Toronto. "This win is a testament to our talented team and their dedication to creating unforgettable experiences for each guest. Guerlain's legacy in beauty and wellness inspires us every day, and we are proud to share that legacy here in Toronto." 

With nearly 200 years of dedicated innovation and artistry as one of the world's oldest luxury houses, Guerlain has perfected its craft to deliver treatments that are both luxurious and effective. Guerlain Spa Toronto offers holistic therapies that embody a global beauty approach, providing experiences that are distinctively Guerlain and exclusive to the city. 

Winners of the World Spa Awards are chosen by a combination of industry experts and public votes, recognizing the very best in spa and wellness worldwide. Guerlain Spa Toronto's recognition reinforces its position as a leading wellness destination in Canada. 

To book or find more information, visit guerlainspatoronto.com and hotelxtoronto.com, and follow @guerlainspatoronto and @hotelxtoronto on social media. 

About Hotel X Toronto  
Hotel X Toronto, part of the Destination by Hyatt brand, is Toronto's only luxury lakefront urban resort. Offering 404 guest rooms and suites, the hotel features a year-round heated rooftop pool, the award-winning Guerlain Spa, and the state-of-the-art 10XTO athletic club. Guests can experience unique amenities such as a cinema, an art gallery, a collection of dining venues, and 60,000 square feet of flexible event space. Surrounded by scenic gardens and stunning views of the Toronto skyline, Hotel X Toronto is a premier destination for leisure and business travellers alike. 

Available for interviews:
Jennifer Loyola - Director, Guerlain Spa Toronto
Matt Black - Director of Marketing & Revenue, Hotel X Toronto
SOURCE Guerlain Spa Toronto 

For media inquiries, please contact: Rodian Ogbomo | T: 647-209-1394, rodian@duetpublicrelations.com 

The pioneers in luxury active travel expand their executive team to drive innovation and global growth 

Toronto/PRNewswire/—Butterfield & Robinson, a leader in luxury active travel for nearly 60 years, is ushering in a dynamic new chapter with recent appointments to its executive team across marketing, trip design and the traveller experience. These leadership changes underscore the company's commitment to innovation and growth as it celebrates its 60th anniversary, marked by the launch of a redesigned website focused on user experience and a new "Around the World in 60 Days" trip collection. 

Under CEO Mike Scarola's leadership, Butterfield & Robinson continues to redefine luxury travel with a focus on meaningful impact in the regions the brand operates in and a reimagined sense of discovery. This growing executive team will help propel the brand into its next era while honouring its legacy of thoughtful, immersive travel. 

"For nearly six decades, we've been designing exceptional journeys that connect people to the world and to each other in unforgettable ways," said Butterfield & Robinson CEO, Mike Scarola. "These leadership appointments reflect our commitment to staying at the forefront of luxury travel while remaining true to the creativity and curiosity that has always defined us. This is a pivotal moment for us as the world of travel is changing, and we intend to lead that evolution by shaping experiences that inspire today's traveller and generations to come." 

Alexander Green joins Butterfield & Robinson as Chief Marketing Officer, bringing a powerful blend of strategic, creative, and operational expertise to the role. With a deep understanding of brand building and customer connection at top Canadian companies, Alex most recently served as both CMO and CXO at Longo's, Canada's industry-leading grocery chain and well-respected entrepreneurial brand. Over his eight-year tenure, he led transformative work across digital engagement, customer loyalty, and lifestyle branding, guiding the company through a significant evolution while staying true to its roots. 

His experience helping a beloved Canadian brand grow with integrity is especially meaningful as he joins Butterfield & Robinson, another iconic Canadian company with a proud legacy of excellence and innovation. Known for his ability to unlock growth through the alchemy of strategy, brand, and communications, Alex is energized by the opportunity to help shape the next era of Butterfield & Robinson. As CMO, he will focus on amplifying global brand presence and inspiring more travellers to discover the world of B&R, while amplifying the brand's unique voice in the luxury travel space. 

"I'm excited to join Butterfield & Robinson at such a dynamic time in its journey," said Green. "Entrepreneurial businesses have shaped my approach, so I'm eager to bring that perspective to a storied global brand like B&R.  This company has an extraordinary story to tell, and I look forward to expanding its reach and engaging with new audiences in fresh, meaningful ways." 

Kristi Elborne has been appointed Chief Experience Officer, bringing both rich historical context and a fresh vision to the executive team. A long-time Butterfield & Robinson leader and creative force, Kristi spent over a decade shaping the company's trip design, regional development, and destination partnerships, helping define the hallmarks of the Butterfield & Robinson experience. Her career has since spanned senior leadership roles in luxury hospitality and real estate, including at Four Seasons Hotels & Resorts and Great Gulf, where she led high-profile brand and marketing initiatives. In her new position at Butterfield & Robinson, Kristi brings a heightened focus and strategic oversight to Sales, Trip Design, and Traveller Experience. Her mission is to craft journeys that are profoundly human, richly immersive, and embody the spirit of discovery that has long defined Butterfield & Robinson. 

"I'm excited to step into the newly created role with Butterfield & Robinson at such a pivotal time in the company's history," said Elborne. "I'm looking forward to sharpening how we craft and deliver unforgettable travel experiences while staying true to what has always made B&R special, our people and our commitment to a truly personalized experience." 

Kristi will be working closely with Eimear Duggan, who recently rejoined Butterfield & Robinson as Senior Director of Sales & Trip Design, to enrich the traveller experience. Eimear's return further strengthens the company's experience team with deep industry expertise and creative vision. She will be partnering with Christina Cain, Senior Director of Sales & Trip Design, to lead a global team of Experience Designers. 

As Butterfield & Robinson looks beyond its 60-year legacy, this new chapter signals a bold step toward a future defined by innovation, sustainability, and deeper connection. With a renewed leadership team and a clear vision, the company is poised to redefine luxury travel—not just through where it takes people, but through how it makes them feel, creating experiences that are as meaningful as they are memorable. 

About Butterfield & Robinson 
Butterfield & Robinson—the world's premier active travel company—designs extraordinary journeys to the world's most inspiring places. Crafted from the finest ingredients (exceptional lodgings, incomparable access, stellar wines and food, experienced guides and more than a few secrets), B&R's trips combine active adventure with unparalleled cultural immersion in the world's greatest destinations. Ways to travel include Small Group biking, walking or multi-active trips, or Bespoke itineraries planned by expert Experience Designers. 

SOURCE Butterfield & Robinson 

Wellness Guide: https://caesarsmeetings.co/Guide 
Photo Gallery:   http://caesarsmeetings.co/46qclES 

The Caesars Entertainment National Meetings and Events team, which prides itself on delivering best-in-class services to clients and contributing to the meetings and events industry has expanded its leadership in wellness-focused event programming. Building on its innovative wellness menus, Global Wellness Forum, and its recent nationwide wellness road show, the team has now launched a comprehensive white paper on wellness for industry professionals. 

“We introduced our wellness menus in October 2023, hosted our inaugural Wellness Forum in June 2024, and took our message on the road with the Wellness Roadshow in 2025. With wellness now a $6 billion—and rapidly growing—industry, we’re proud to be a thought leader in this initiative and a resource to all meeting planners,” said Kelly Gleeson Smith, Senior Vice President of Sales, Caesars Entertainment National Meetings & Events. 

The new white paper includes data on the benefits of integrating wellness into events, a helpful FAQ sheet, and a sample agenda infused with wellness activations to inspire planners and demonstrate how easily wellness can be incorporated.  

Events serve as vital hubs for exchanging ideas, showcasing innovations, and fostering professional connections. By integrating wellness, planners can elevate the attendee experience—offering nutrient-rich food options and wellness activations that enhance retention, boost engagement, and cultivate a stronger sense of community. These thoughtful additions can also empower attendees to adopt wellness practices in their personal lives, ultimately enhancing their work/life balance. Wellness works.  

Key Takeaways: 

Backgrounder 

The Caesars Entertainment National Meetings and Events team is committed to delivering exceptional experiences and contributing positively to the industry. After identifying a significant rise in wellness trends—supported by studies from firms like McKinsey & Company—the team recognized wellness as a powerful tool to help clients succeed with their attendees and stakeholders.  

Caesars Entertainment has long championed wellness, offering a full-scale wellness center in Las Vegas—its largest employment sector—with access to doctors, nutritionists, a gym, and complimentary personal trainers. Wellness is embedded in the company’s DNA, and the team saw limitless potential for clients to boost ROI by “Wowing with Wellness.” 

Armed with this insight, Caesars developed a wellness menu that goes beyond nutritious food. It includes immersive activations such as sound baths, yin yoga, breathwork tea ceremonies, and keynote speakers who are leaders in the wellness space. The team launched a Global Wellness Forum in Las Vegas, inviting top meeting planners to experience the program firsthand. Activities included forest bathing at Mt. Charleston and a peaceful rafting tour on the Colorado River—both held in the morning, followed by educational sessions in the afternoon.  

Following the forum’s success, the team embarked on a six-city roadshow, bringing the wellness experience to planners and professionals across the country. Stops included Atlanta, Seattle, Chicago, Phoenix/Scottsdale, Philadelphia, and Washington D.C.  

“We’re incredibly proud to be at the forefront of the wellness movement, ensuring that we meet the needs of all, including Gen Z and Millennials,” said Reina Herschdorfer, Director of Marketing, Caesars Entertainment National Meetings & Events. “As a marketer and planner myself, I truly believe that incorporating wellness experiences into our events makes a meaningful difference in people’s lives, makes every event more impactful, and provides a stronger ROE.” 

Montreal—Air Canada has revealed the finalists for the 2025 Best New Restaurants list, spotlighting 31 trailblazing establishments shaping Canada’s dining culture today. From St. John’s, Newfoundland to Victoria, BC, the finalists reflect the talent, diversity, and creativity fuelling the country’s culinary scene. 

"Food connects us to our roots, our communities, and to one another. Air Canada’s Best New Restaurants celebrates the stories and flavours that define Canada’s diverse culinary scene,” said Andrew Shibata, Vice President, Brand at Air Canada. “Year after year, we are proud to showcase the people and places shaping Canada’s culinary identity – inspiring Canadians to discover new destinations and create unforgettable trips around the country’s most exciting dining experiences.” 

The finalists for Air Canada’s Best New Restaurants 2025 are recognized for the quality of their food, level of service, and commitment to culture and culinary creativity. Each finalist tells its own story, blending personal vision with local ingredients and diverse cultural influences to deliver unique and unforgettable dining experiences. 

Restaurants selected were new openings between May 1, 2024, and April 30, 2025, nominated independently by Air Canada’s Best New Restaurants national panel of trusted culinary voices. To ensure authenticity, an anonymous culinary expert visited the shortlisted restaurants as any guest would. Using a rigorous framework, and in collaboration with DINR, the finalists were selected and the Top 10 determined. 

The 2025 finalists for Air Canada's Best New Restaurants are (in alphabetical order): 

aKin, Toronto; Baby Baby, Winnipeg; Bona Fide, Montreal; Claire Jacques, Montreal; DOPO + Bar Rocca, Calgary; ELEM, Vancouver; General Public, Toronto; Janevca, Victoria; June, Vancouver; Le Violon, Montreal; Linny’s, Toronto; Maven, Toronto; Molenne, Montreal; Mystic, Halifax; Nero Tondo, Vancouver; Niwa, Vancouver; No. 8, Burlington; Olia, Edmonton; Panacée, Montreal; Pasta Pooks, Montreal; Rabbit Rabbit, Victoria; Rabble, St. John’s; Restaurant Limbo, Montreal; Rotisserie La Lune, Montreal; Selene, Vancouver; Shirley’s, Winnipeg; Sumibiyaki Arashi, Vancouver; Sushi Hyun Omakase, Vancouver; Sushi Nishinokaze, Montreal; Tribute, Halifax; Yan Dining Room, Toronto. 

The restaurants have been invited to join DINR, where they will be featured as Air Canada Best New Restaurant finalists. A longtime collaborator of the program, DINR showcases Canada’s top culinary destinations and offers guests exclusive reservation access, original editorial content, and entry to sought-after culinary events. 

Launched in 2002, Air Canada’s Best New Restaurants is the country’s longest-running ranking for new restaurants and top Canadian culinary talent. The program continues to showcase the country’s best “Food Worth Flying For,” providing a career-changing platform for chefs while bringing Canada’s unique culinary identity to global audiences. 

Montreal’s Sabayon captured national attention by taking the top spot in 2024. In Toronto, Osteria Giulia, which took top spot in 2022, and Edulis, recognized in 2012, remain two of the city’s most coveted reservations. Sunnys Chinese, honoured in 2021, has since become a lively Kensington Market favourite. In Vancouver, AnnaLena, part of the 2015 edition’s Top 10, continues to stand out as an iconic must-try destination. 

The Top 10 restaurants will be revealed on November 17 at the much-anticipated 2025 Air Canada’s Best New Restaurant celebration in Toronto, hosted by renowned chef Chuck Hughes. The winning restaurants will also be showcased on Air Canada’s Best New Restaurants website. 

About Air Canada 
Air Canada is Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada’s Aeroplan program is Canada’s premier travel loyalty program, where members can earn or redeem points on the world’s largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada’s passenger and freighter aircraft. Air Canada’s climate-related ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050. For additional information, please see Air Canada’s TCFD disclosure. Air Canada shares are publicly traded on the TSX in Canada and the OTCQX in the US. 

The reimagined Living Room reopens on the ground floor, with the rooftop debut of TONO by Akira Back coming this fall 

Toronto/CNW/—Like the much-anticipated second album from a breakout artist,  W Toronto Hotel is debuting a renewed rhythm: remixed, refined, and ready to be re-experienced. Aptly titled Volume II, the Yorkville property is unveiling the first phase of its multi-level transformation with the debut of Living Room, the brand's signature lobby lounge, now reimagined and redesigned as the heartbeat of the hotel. The evolution will continue with the upcoming opening of TONO, a rooftop restaurant led by acclaimed chef and restaurateur Akira Back. Designed to deliver more than just a luxury stay or culinary journey, Volume II sets the stage for an experience that is unmistakably W: bold, immersive, and reenvisioned for a new generation of travellers. 

Visitors step straight into the city's soundtrack as they enter the all-new lobby lounge and coffee bar, an all-day destination fueling mornings with specialty coffees and pastries, and evolving into a cocktail lounge with live music and performances as evening falls. 

Living Room has been reinvented to echo the beat of day-to-day routines, rooted in unexpected moments, music-driven activations, and creative energy. Beverages and bubbly lead the way, with Perrier Jouët Champagnes, a lineup of signature cocktails and spirit-free selections, all drawing inspiration from the hotel's artwork and surroundings. Enjoy a new curated menu of locally-inspired bar bites, entrees and shareables, including gojuchang fried cauliflower, mushroom arancini, charcuterie and flatbreads. 

The space is a front-row seat to the ever-evolving scene, where the city's pulse meets hotel indulgence. By day, ease into rituals like High Tea or discover seasonal coffees on rotation from local roaster Barocco. Afternoons unfold with Warm-Up Sessions, setting the tone through happy hour offerings and building into the energy of daily performances by local and global artists during Live in Living Room. Weekends come alive with immersive experiences from DJ sets and vinyl sessions to workshops and spontaneous pop-ups that invite guests to slow down and listen with intention. 

"Reimagining Living Room on the ground floor was about creating synergy between W and the city," says Elie Sassine, General Manager of W Toronto Hotel. "Now, when you walk through our doors, you are immersed in the heart of the hotel, where Toronto's originality and the true identity of the W Hotels brand come to life. Whether guests join us for coffee at sunrise or cocktails at night, Living Room is where the experience culminates." 

Conceived by the internationally acclaimed Chapi Chapo Design, the design concept nods to Yorkville's 1960s bohemian spirit with inspiration from the polished sophistication of the Mink Mile. The result is a modern lounge that feels fresh yet familiar. Featuring intimate nooks, communal areas, and a dedicated live music zone, Living Room is a destination capturing the vibe of downtown's trendiest neighbourhoods, where connection, creativity, and comfort converge. 

The next track in Volume II's queue will be released this October, TONO by Akira Back. Situated on the hotel's rooftop, TONO introduces Yorkville to the world of Nikkei cuisine, a blend of Japanese precision and Peruvian passion. Under the visionary leadership of Michelin-starred Chef Akira Back, renowned for his rebellious yet refined culinary style, the menu pays tribute to time-honoured traditions while pushing the boundaries of flavour and presentation. As early October approaches, further insights about TONO by Akira Back and its offerings will be unveiled. 

With its refreshed look, programming, and amplified food and beverage offerings, the rollout of Living Room and TONO reaffirms W Toronto Hotel as a leading downtown destination. Located in Canada's largest city, in the iconic cultural and style district of Yorkville, the hotel is at the crossroads of renowned landmarks and entertainment hubs, offering access to acclaimed attractions like world-class museums and concert venues. 

Living Room is located on the ground floor of W Toronto Hotel at 90 Bloor St E, Toronto, Ontario. The Living Room Coffee Bar is open daily from 6:30 AM to 2:00 PM, and the Living Room Bar is open daily from 11:00 AM to 12:00 AM. To learn more, visit the W Toronto Instagram page here and the website here. 

About W Hotels: 
Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a freedom of self-expression. W Hotels is currently undergoing a multi-year brand evolution to meet the needs of today's guests and deliver a new generation of luxury lifestyle experiences. For more information on W Hotels, visit w-hotels.com and stay connected on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits, including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.  

Media Contact:  
Brielle Viveen, Halo & Co. 
brielle@haloandco.co 

SOURCE W Toronto Hotel