For more information, please visit https://www.caesars.com or the Caesars Entertainment media room. For more information all our suites, please visit caesars.com/suites/las-vegas.  

For more information:
Reina Herschdorfer 
rherschdorfer@caesars.com 

Gabrielle Weiss  
gweiss@caesars.com  

Showcasing the vibrant spirit of Panama to the Canadian MICE market 

Toronto, ON—Select Group Marketing (SGM) is delighted to announce its newest partnership with Accento Incentives Panama, a leading Destination Management Company with more than 50 years of experience crafting inspiring, seamless, and culturally rich incentive programs, corporate meetings, and experiential events across Panama. 

From the iconic Panama Canal and shimmering Pacific and Caribbean coastlines to the charm of Casco Viejo, lush rainforests, and Indigenous cultural encounters, Accento Incentives expertly designs programs that reveal the depth, diversity, and modern energy of Panama — one of Latin America’s most exciting and accessible MICE destinations. 

Kenny Mendoza de Parades, President of Accento Incentives shares: 
“Panama is a country where innovation, culture, and natural beauty intersect. We are thrilled to partner with Select Group Marketing to welcome more Canadian planners and their groups to showcase a destination that continually surprises and inspires. Together, we look forward to creating memorable experiences that connect people and elevate brands.” 

Jan Zandboer, President of Select Group Marketing, adds: 
“We are incredibly proud to welcome Accento Incentives to our portfolio of world-class DMC partners. Panama offers tremendous value for Canadian meeting and incentive programs — outstanding air connectivity, exceptional hotels, rich culture, and a unique blend of nature and cosmopolitan flair. This partnership will open exciting opportunities for planners seeking fresh, creative, and high-impact experiences in a destination that truly has it all.” 

For over 40 years, Select Group Marketing has been connecting Canadian MICE buyers with exceptional DMCs worldwide — combining deep destination knowledge with a passion for service, creativity, and storytelling. 

To learn more about Accento Incentives or Select Group Marketing, please contact: 
Jan Zandboer, President
Select Group Marketing
905-999-2604
jan@sgm-canada.com
www.sgm-canada.com 

Destination Canada and Meetings Mean Business Canada (MMBC)  announced the kickoff of the Canadian Business Events Economic Impact Study (CBEEIS), marking a significant milestone in the advancement of Canada’s business events industry by researching its value to the Canadian economy. 

The CBEEIS will measure the total economic impact of business events in Canada, such as meetings, conferences, trade shows, and incentive travel. This includes direct spending to host events, indirect effects across the supply chain, and additional spending driven by earnings from event-related activities.   

“The launch of the Canadian Business Events Economic Impact Study marks a transformative moment for our industry. For the first time, Destination Canada and our partners are establishing a unified, comprehensive baseline to accurately measure and advocate for the immense value business events bring to our national economy,” says Virginie De Visscher, Executive Director, Business Events, Destination Canada. “Our commitment to ongoing data-driven measurement ensures that Canada’s business events sector will be recognized, valued, and primed for sustainable growth well into the future.” 

The study will also identify tourism activities generated by out-of-town business event attendees and highlight their role in unlocking the full economic potential of business events. 

“This is more than just data – it’s about giving our industry the tools it needs to thrive,” said Minto Schneider, Chair, Meetings Mean Business Canada. “With the new study underway, our industry leaders and policymakers will have the insight they need to advocate for investment, support job creation, and unlock new opportunities in every region of the country.”   

About the Canadian Business Events Economic Impact Study 
The global business events industry is valued at approximately $1.6 trillion USD, with this figure representing its annual contribution to global GDP, according to the Events Industry Council and Oxford Economics. For Canada’s business events industry, the CBEEIS will deliver credible and actionable data to support planning and investment decisions nationwide, ensuring Canada remains a leader globally for sustainable business events. 

The Conference Board of Canada has been selected to conduct the CBEEIS, following a comprehensive and competitive procurement process led by Destination Canada. As the chosen research partner, they bring extensive expertise in economic modelling, data analysis, and tourism industry research to deliver a landmark study that will, for the first time in over a decade, provide a modern and accurate national baseline of the economic contribution of business events across Canada.  

Along with MMBC and Destination Canada, the Canadian Business Events Economic Impact Study is being supported by the generous participation of partner destinations and convention centres from across Canada:   

Gold level 
Ottawa Tourism 
 
Silver Level 
Tourism Montréal 
Palais des congrès de Montréal 
Destination Toronto 
Metro Toronto Convention Centre 
Calgary TELUS Convention Centre 
BMO Centre at Calgary Stampede 
Destination Vancouver 
Vancouver Convention Centre 
 
Bronze level 
Rogers Centre Ottawa 
Centre des congrès de Québec 
Air Canada 
Québec City Business Destination 
Tourism Calgary 
 
Partner level 
Destination St. John’s 
Meet PEI 
Discover Halifax 
Discover Saint John 
Destination Moncton-Dieppe 
Tourism Fredericton 
Explore New Brunswick 
Explore Edmonton 
Visit Mississauga 
Exhibition Place 
Tourism Saskatchewan 
 
“We are incredibly grateful to all of our partners who have helped bring this important project to life,” said John C. Dunn, Chair of the MMBC Research Committee. “Their commitment underscores how vital it is to clearly understand the true value business events bring to communities across Canada. As we move forward, I encourage more destinations and organizations to engage with this study and invest in this critical research – because the better our data, the stronger our ability to advocate, grow, and lead on the global stage.” 

Next Steps
Now that a vendor has been selected, the project team will immediately move into the research design and stakeholder engagement phase. Key milestones include: 

The final report will offer stakeholders – including destination marketing organizations, venues, and all levels of government – a robust evidence base to guide policy, funding, and future planning. 

MMBC and Destination Canada will continue to work closely with partners, industry collaborators, and all levels of government to ensure the study reflects the breadth and diversity of Canada’s business events landscape. 

About Destination Canada  
At Destination Canada, we believe that tourism enhances the wealth and well-being of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.   

Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. In addition, our Business Events team leverages in-depth global market analysis to target international clusters aligned with Canada's priority economic sectors. Destination Canada is a Crown corporation wholly owned by the Government of Canada. www.destinationcanada.com  

About Meetings Mean Business Canada 
Meetings Mean Business Canada (MMBC) is the national advocacy voice for Canada’s vibrant meetings and business events industry. Representing a diverse and inclusive coalition of organizations from coast to coast to coast, MMBC brings together convention centres, destination marketing organizations, meeting planners, hotels, airlines, event venues, trade show producers, and suppliers—all united by a shared commitment to demonstrating the economic, social, and innovation-driving impacts of business events. www.meetingsmeanbusiness.ca 

Media Contact:   

Destination Canada: 

 Meetings Mean Business Canada: 

AV-CANADA Expands in Ottawa 

AV-CANADA is excited to announce our expansion in the Ottawa events industry as we move to a new office location. This growth will be spearheaded by Rita Plaskett, CMP, CMM, VEMM, who joins us as Vice President of Business Development for Ottawa and Eastern Canada. We opened our first Ottawa location in 2014 at the request of our clients and fellow meeting planners who sought a physical presence in the city. After servicing the area for over 30 years, we are grateful for the strong regard our clients and industry partners have for us, which has made this expansion both clear and necessary.  

Our new, larger office will enable us to introduce advanced AV technologies, innovative green event solutions, and diverse accessibility options; all of which support our commitment to the events industry in Ottawa and its surrounding areas. We are also committed to offering more sustainable solutions for our clients, including energy-efficient LED lighting and eco-friendly equipment. Our Ottawa office has integrated energy-efficient LED lighting, and we are adopting further green measures into our operations.  

We are thrilled to welcome Rita, who brings a wealth of experience. After a prominent career in meeting planning, Rita transitioned into the AV industry, becoming certified in Virtual Event Meeting Management. Her knowledge spans AV production, event planning, virtual and hybrid events, and hospitality. She has also held leadership roles, including Global Chair of the MPI Foundation and President of the MPI Toronto Chapter and CanSPEP. 

Having collaborated with Rita for over 30 years, we value her client-first mindset, dedication to service, problem-solving skills and deep understanding of the needs of associations and event planners in delivering successful conferences, meetings, AGMs, tradeshows, and events, from inception to execution. We look forward to her leadership in our Eastern Canada division. 

AV-CANADA Expands with New Vancouver Location 

AV-CANADA is excited to announce the opening of its new Vancouver location, further strengthening its commitment to serving the growing event market in Western Canada. With years of experience delivering AV services to British Columbia and Calgary, the company is now enhancing its offerings with cutting-edge technology, innovative products, and advanced event lighting for both existing and new clients. 

By establishing a local presence, AV-CANADA will be able to provide an expanded range of services and creative solutions. With an extensive in-house inventory of AV equipment, the company can deliver more complex stage designs and larger event productions. Additionally, being closer to clients in the region means lower transportation costs, which translate into greater value for customers and a more efficient experience for the industry. 

Danny Dobriansky, CEO of AV-CANADA, commented, “Our goal is to build a stronger presence in Western Canada, allowing us to share our expertise and provide more options and competition in the market. This benefits our clients by driving reliability, adding value and improving service across the industry.” 

At AV-CANADA, we are dedicated to offering the latest in AV technology, creative event solutions, and accessibility options. Above all, we prioritize our clients’ needs, ensuring the best service and seamless execution for every event. 

AV-CANADA Wins Best Audio Visual Supplier at Global Eventex Awards 2025 

AV-CANADA is proud to announce that we are the GOLD WINNER of the BEST AUDIO VISUAL SUPPLIER at the 15th Edition Global Eventex Awards. Eventex is the world’s #1 awards program for events and experience marketing, and it received a record 1,239 entries this year from over 59 countries across 6 continents — a significant increase from last year. We are thrilled to have won amongst such fierce global competition and with such a large number of diverse entries!  

What matters most to us is our commitment to offering advanced, accessible event solutions, embracing sustainable practices, and relentlessly providing value and contributing to the success of each client’s event. It is truly an honor to win on this global platform! What we love even more is all the education and awareness that we are able to spread about our work to other event professionals.  

“I am incredibly proud of our team here at AV-CANADA, and the experienced and committed event professionals who go out of their way to ensure our clients not only succeed but have peace of mind during their events. We love incorporating truly accessible event solutions so everyone is included and can experience the full event, regardless of their unique needs. It is an honor to work with such special people, clients, and industry partners, and to be recognized globally by the Eventex Awards,” shares Danny Dobriansky, CEO AV-CANADA.   

About AV-CANADA   
With over 30 years of specializing in live events, hybrid events and virtual events, our innovative expertise is proven through the ongoing success of our clients. We provide creative and turn-key solutions that help you customize your event, your way. Our solutions are cost-effective and deliver on value. More than simply audio-visual support, we also offer a variety of leading edge presentation technologies, large inventories of in-house equipment and highly committed personnel. 
 
We are proud to invest in a team of highly skilled, experienced professionals that work closely with you from inception to execution, to help your event exceed your expectations. We invest in mandatory training for all our personnel to ensure that we offer you the highest level of service unparalleled by the events industry. 

Toronto/CNW—Miraj Hammam Spa, the luxurious retreat nestled inside the Shangri-La Hotel, Toronto, is thrilled to announce the highly anticipated reopening of its signature Hammam. This celebrated space has undergone a complete overhaul and renovation, allowing guests to once again step into a world of traditional Moroccan and Turkish bathing rituals, detoxification, and deep relaxation. 

The meticulous renovation has elevated the Hammam environment, blending its traditional architectural integrity with refined, modern luxury. This commitment ensures the most authentic and tranquil space for the signature service. The experience invites guests to shed stress through the centuries-old tradition of purification, beginning with a eucalyptus-infused steam and culminating in a full-body Gommage treatment. 

"We are delighted to unveil the newly renovated Hammam," said Andrea Dunham, Director of Spa Operations, Miraj Hammam Spa. "This renovation underscores our dedication to providing a truly world-class, authentic experience. We have created a serene and luxurious sanctuary where the timeless tradition of the Hammam can be enjoyed exclusively and privately." 

The reopening arrives at a time of growing demand for meaningful wellness travel and experiential treatments in Toronto. Miraj Hammam Spa continues to distinguish itself as one of the most authentic Hammam experiences in the city. The restoration of the space reinforces the spa's commitment to offering elevated, culturally inspired wellness that feels both timeless and renewed. 

Miraj Hammam Spa is located on the Fifth Floor of the Shangri-La Hotel, Toronto, and is now accepting reservations for its signature Hammam service. Guests are encouraged to book in advance to secure their exclusive time slot. 

About Miraj Hammam Spa 

Miraj Hammam Spa, located inside the Shangri-La Hotel, Toronto, is a luxury spa specializing in the traditional Hammam experience, while also offering massage, luxury facial services. Inspired by the ancient bathing rituals of the Middle East, Miraj Hammam Spa provides an exclusive and tranquil environment that blends timeless tradition with modern luxury to promote deep relaxation and rejuvenation. 

SOURCE Miraj Hammam Spa 

Bringing the magic of the Land of Fire and Ice to the Canadian MICE market 

Toronto, Ontario—Select Group Marketing (SGM) is thrilled to announce its newest partnership with Amazing DMC Iceland, a creative and trusted Destination Management Company known for transforming Iceland’s breathtaking landscapes into extraordinary meeting and incentive experiences. 

From volcanic black-sand beaches to shimmering glaciers and geothermal lagoons, Amazing DMC designs programs that capture the raw beauty and cultural depth of Iceland — a destination that continues to inspire and amaze travelers from around the world. 

Berglind Magnúsdóttir, Sales Director MICE at Amazing DMC, shares her excitement: 

“Trusted partnerships are where great ideas come to life. Together with Select Group Marketing, we look forward to sharing the magic of Iceland — and making something truly amazing happen in the Land of Fire and Ice.” 

Jan Zandboer, President of Select Group Marketing, adds: 

“We are delighted to welcome Amazing DMC to our portfolio of world-class partners. Iceland is an incredible destination for Canadian meeting, incentive and group programs — offering a rich mix of culture, adventure, and natural wonder. Our collaboration will open new possibilities for planners seeking fresh, authentic experiences in one of the world’s most spectacular settings.” 

For over 40 years, Select Group Marketing has been connecting Canadian MICE buyers with exceptional DMCs worldwide — combining deep destination knowledge with a passion for service and storytelling.  

To learn more about Amazing DMC Iceland or Select Group Marketing, please contact: 
Jan Zandboer, President
Select Group Marketing
905-999-2604 
jan@sgm-canada.com 
www.sgm-canada.com 

Four Seasons named "Most Admired Hotel Group" at third annual awards ceremony, with seven properties recognized among the best in the world 

Toronto—Building on a legacy of service and hospitality excellence heading into its 65th year, Four Seasons has been named the "Most Admired Hotel Group" and celebrates earning the most property rankings of any hospitality brand in the 2025 edition of The World's 50 Best Hotels. 

Seven Four Seasons properties were recognized among the world's best: Four Seasons Hotel Bangkok at Chao Phraya River (#2), Four Seasons Hotel Firenze (#9), Four Seasons Astir Palace Hotel Athens (#17), Four Seasons Resort Tamarindo, México (#55), Four Seasons Hotel at The Surf Club (#58), Four Seasons Hotel Madrid (#66), and Four Seasons Hotel Hong Kong (#86). Together, these achievements reaffirm the brand's enduring strength alongside each property's unparalleled delivery of quality, service, and care. 

"These achievements are a testament to the incredible work of so many people," says Alejandro Reynal, President and Chief Executive Officer, Four Seasons. "I was deeply honoured to accept the award for Most Admired Hotel Group, and to celebrate Four Seasons rankings with our dedicated teams, whose talent, dedication, and care bring our vision to life every day. Congratulations to all our winners, and thank you to every person across Four Seasons who shares in our culture of excellence, our passion for hospitality, and our belief in creating meaningful experiences for our guests and communities around the world." 

Established in 2023, The World's 50 Best Hotels celebrates the greatest stays around the world, highlighting hotels that excel in service, design, and guest experience. Winners are selected by The World's 50 Best Hotels Academy, an independent voting body comprised of 800 industry leaders, travel writers, and hoteliers from around the world, ensuring a rigorous and transparent selection process. 

Celebrating the World's 50 Best Hotels 

#2 – Four Seasons Hotel Bangkok at Chao Phraya River 
Located in Bangkok's vibrant creative district, Four Seasons Hotel Bangkok at Chao Phraya River is a stylish urban sanctuary amid the city's rich tapestry of culture. The property boasts a dynamic atmosphere with its collection of luxurious guest rooms, stunning outdoor pools, and elegant courtyards. In addition to BKK Social Club, which is ranked #19 by Asia's 50 Best Bars, guests can indulge in exquisite dining experiences at Yu Ting Yuan and Riva del Fiume Ristorante. 

#9 – Four Seasons Hotel Firenze 
Renowned for its exquisite Renaissance palazzo and world-class amenities, Four Seasons Hotel Firenze features Florence's largest private garden, a serene oasis dotted with statues, fountains, and ancient trees. The property's Michelin-starred Il Palagio and locally inspired spa experience have earned it continued recognition among the finest hotels in the world. 

#17 – Four Seasons Astir Palace Hotel Athens 
Set along the sparkling Athenian Riviera, Four Seasons Astir Palace Hotel Athens blends the timeless allure of the Mediterranean with contemporary sophistication. The resort's design, world-class spa, and destination dining capture the essence of modern Greek luxury, creating an atmosphere of effortless elegance and connection to place. 

Rounding out Four Seasons achievements, Four Seasons Resort Tamarindo (#55) debuts on the list for its breathtaking natural setting and sustainable design on Mexico's Pacific coast. Four Seasons Hotel at The Surf Club (#58) continues to represent Miami's legacy of refined glamour and timeless sophistication. Four Seasons Hotel Madrid (#66) stands as a beacon of heritage and modern luxury in Spain's capital, and Four Seasons Hotel Hong Kong (#86) maintains its standing as a culinary and hospitality icon in the destination, where it holds the most Michelin stars under one roof and is home to ARGO, ranked #11 by Asia's Best Bars. 

A Legacy of Excellence 
Beyond its hotels, accolades at Four Seasons span global recognition across dining and mixology. This year, VIRTÙ (#45) at Four Seasons Hotel Tokyo at Otemachi and BKK Social Club (#49) at Four Seasons Hotel Bangkok at Chao Phraya River ranked among The World's 50 Best Bars. Of The World's 50 Best Restaurants, SÉZANNE at Four Seasons Hotel Tokyo at Marunouchi achieved an impressive #7 ranking. With more than 600 distinctive restaurants and bars worldwide, Four Seasons continues to define the future of global gastronomy through creativity, craftsmanship, and a deep commitment to locally inspired culinary experiences. 

To view more images, click here. 

About Four Seasons 
Four Seasons opened its first hotel in 1961 and since that time has become a global leader in luxury hospitality and branded residential, with a focus on genuine and unparalleled service experiences. Four Seasons currently operates 133 hotels and resorts and 58 residential properties in major city centres and resort destinations in 47 countries. The company continues to grow with a guest-centric mindset, including a global pipeline of more than 60 projects under planning or in development.  Four Seasons consistently ranks among the world's best hotels, resorts, restaurants and bars, and most prestigious luxury hospitality brand in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com. 

Contact: 
FourSeasonsMedia@edelman.com 

SOURCE Four Seasons Hotels Limited 

SITE has announced Puerto Rico as the host destination for SITE Classic 2026, taking place from August 24-27, 2026. 

Since its inception in 2007, SITE Classic has been both a leading gathering for senior incentive travel leaders and the flagship fundraising event of the SITE Foundation. Each year, more than 270 buyers, suppliers and C suite leaders convene at a world class incentive destination to connect, learn, discover and shape the future of the incentive travel industry.  

In 2026, SITE Classic will bring its signature mix of high impact education, peer led dialogue and immersive destination discovery to Puerto Rico. Guided by SITE’s pillars of connect, learn, discover and shape, the program will blend business insight with cultural storytelling and community connection, creating an experience that is both rewarding and responsible.  

“We couldn’t be more thrilled to host SITE Classic 2026 in Puerto Rico.  This represents a milestone moment for our Island and for our meetings and incentives community,” said Jorge Pérez, CEO of Discover Puerto Rico. “There’s an unmistakable momentum as the incentive travel segment continues to evolve and thrive, and we’re eager for industry leaders to experience firsthand the vibrant culture, world-class venues, and genuine warmth that make Puerto Rico truly one of a kind.”   

“Puerto Rico is a destination with a powerful story, a vibrant culture and a spirit of welcome that aligns beautifully with what SITE Classic stands for,” said Annette Gregg, SITE CEO. “Across four days in August, we will convene leaders from every corner of the incentive travel community to build relationships, share ideas and experience the destination. We look forward to partnering with our hosts in Puerto Rico to create a program that inspires action, strengthens our community and advances the business case for incentive travel.”  

Discover Puerto Rico’s Chief Sales Officer Ed Carey concludes, “SITE Classic is an incredible opportunity to showcase how Puerto Rico delivers on the Return on Experience; combining accessibility, diverse offerings, and immersive adventures that make every program unforgettable. We look forward to partnering with SITE to create an inspiring event that sets a new benchmark for incentive travel.” 

SITE Classic is critical to SITE Foundation’s mission. Proceeds from the event’s live and silent auctions directly support research, professional development, scholarships and industry grants. Since 1987, the Foundation has reinvested more than 10 million dollars into projects that advance the business case for incentive travel and nurture the next generation of leaders.   

Hosted Buyer applications are open until February 27 and can be accessed here. For more information on joining as a supplier, please contact Samantha Nicastro, Head of Business Development & Partnerships, at snicastro@siteglobal.com.  

About Discover Puerto Rico 
Discover Puerto Rico is a private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island's diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and nongovernmental players throughout Puerto Rico's visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com 

About SITE Classic 
SITE Classic is a three-day gathering of incentive travel professionals, in a standout incentive property. Since its launch in 2007 in Monterey, California, SITE Classic has become a marquee event for senior leaders in the incentive travel space. Each year, the event attracts C-suite and senior professionals who travel to a purposefully selected incentive travel destination to engage in peer-to-peer networking, educational sessions, and facilitated workshops. 

Adam Baggs
Managing Director
Soaring Worldwide
Mob. 07970 507151 
adam@soaringww.com 
www.soaringww.com  

The world’s largest Guerlain spa offers an immersive and personalized wellness experience, bringing a new era of holistic well‑being to New York 

New York City—Waldorf Astoria New York, in partnership with the legendary Maison of Guerlain, today announced the official opening of Guerlain Wellness Spa, a cutting-edge spa and wellness destination open to guests, residents, locals and visitors. Managed by Trilogy Spa Holdings and spanning an impressive 22,000 square feet, the spa is Guerlain’s largest in the world, combining timeless luxury with innovative technology and a visionary approach to longevity. 

“With the debut of Guerlain Wellness Spa, we are proud to welcome the largest Guerlain spa in the world to Waldorf Astoria New York,” said Luigi Romaniello, managing director, Waldorf Astoria New York. “Designed as a true sanctuary for our guests, residents, and community, it brings together world-class design, cutting-edge technology, and personalized care, offering an unparalleled wellness experience in the heart of Manhattan.” 

Located on the hotel’s 5th floor, the vast spa features 16 treatment rooms, including two VIP double suites, a Cryotherapy Chamber, and a wealth of innovative amenities including an infra-red sauna and steam room, Moroccan hammam, arctic snow cave for a specialized cold therapy experience and three lounges. 

Guerlain Wellness Spa offers an array of traditional services, as well as holistic wellness programs built around the four foundational pillars of Guerlain wellness: nutrition, movement, sleep, and mindfulness. Guests can engage in multi-month wellness programs designed for a full resynchronization of the face and body, or opt for targeted one-hour power sessions to address specific needs like sleep or skin radiance. The spa also offers wellness retreats, three-day immersive journeys that blend personalized nutritional plans, expert-led consultations, high-performance treatments, and mindful practices to restore vitality. 

“We are thrilled to open the world’s largest Guerlain Wellness Spa at the iconic Waldorf Astoria New York. More than a hotel spa, this is a true sanctuary nestled in the heart of Manhattan - a place where beauty, wellness, and longevity converge,” said Gabrielle Saint-Genis, CEO, Maison Guerlain. “This exceptional destination embodies Guerlain's Art of Wellness, a legacy deeply rooted in our DNA since 1850. With this opening, we proudly continue our legacy of combining French art de vivre and exceptional savoir-faire to redefine the future of well-being.” 

Exclusive Rituals 

The spa's menu of exclusive treatments, designed by Guerlain’s Head of Wellness & Aesthetic Creation Amélie Demange, pays tribute to the hotel’s legacy while showcasing Guerlain's celebrated expertise in French spa artistry: 

Beyond these exclusive rituals, Guerlain Wellness Spa offers a range of bespoke facial and body treatments. The Orchidée Impériale collection provides exceptional anti-aging facials with intense regenerating powers, while tailor-made facials are formulated to purify, hydrate, or regenerate the skin. For men, a dedicated selection of facial and body treatments, such as the Skin Saver Facial and Muscular Energy massage, are available to refresh and nourish the skin and body. Special occasions can be celebrated with "Time Together" experiences like Romantic Getaways or Bonding Bliss, which allow guests to share a treatment with a loved one or friend as well as dedicated services for moments including weddings, post-travel, parents-to-be, and more are thoughtfully curated.  

"Wellness is an essential expression of modern luxury, and at Waldorf Astoria it has long been part of our promise to guests,” said Dino Michael, senior vice president and category head, luxury brands, Hilton. "With the opening of Guerlain Wellness Spa, we bring that philosophy to life with a new level of artistry and sophistication, creating spaces where beauty and vitality are inseparable from the Waldorf Astoria experience.” 

Advanced Technologies 

Guerlain Wellness Spa’s pioneering approach to wellness is highlighted by its advanced technologies. The Guerlain LongeviSkin® device, a proprietary, multi-action tool, unites seven of the most advanced skincare technologies, including LED, plasma, microcurrent, micropeel, ultrasound, cryo, and radiofrequency, into one powerful system to deliver visible and lasting results for both face and body. This technology works deeply across all skin layers to address firmness, radiance, and signs of aging. The spa also features the Amphibia Welnamis system, which uses binaural vibroacoustic technology for deep relaxation, and a Cryotherapy Chamber for physical recovery and cellular renewal. Other unique technologies include AI virtual reality goggles, which take guests on an immersive journey through the wonders of nature as a standalone lounge amenity or when paired with a specially designed massage, a Quartz Treatment Table, and LED HUB technology. 

"The reopening of the Guerlain Wellness Spa at Waldorf Astoria New York is a momentous occasion, celebrating Trilogy's integral role in uniting two iconic brands synonymous with luxury hospitality, timeless beauty, and holistic wellness. To accompany the hotel and spa's renovation, we've created a seamless integration of spa, wellness, and retail designed to maximize the Guerlain experience for travelers and New Yorkers alike. With expanded facilities, two new Guerlain boutiques, and cutting-edge wellness technologies, we're poised to deliver an unparalleled guest journey that honors the legacy of both Guerlain and Waldorf Astoria," said David Stoup, co-founder and chairman, Trilogy. 

Artful Design 

The design, artfully crafted by Wimberly Interiors, draws from Waldorf Astoria New York’s legendary Art Deco heritage and Guerlain’s refined Parisian legacy, resulting in interiors that balance contemporary style with a timeless appeal. This approach is expressed through thoughtful proportions, tailored detailing, and well-appointed furnishings. Inside, classic Art Deco motifs, linear elements, sculptural silhouettes, and metallic accents lend a sense of glamour, while the understated elegance of a French Maison is conveyed through tactile materials, decorative lighting, and custom millwork. A palette of soft whites and warm woods, accented by delicate infusions of color, creates a cohesive and inviting atmosphere that aligns with the hotel’s distinctive identity. 

The dedicated beauty and wellness space is complemented by a 7,000-square-foot state-of-the-art fitness center, designed by Pierre-Yves Rochon. Technology-backed fitness consultations, including a comprehensive analysis using the Technogym Checkup, as well as personal training and semi-personal coaching offerings, are available to help visitors achieve their fitness goals effectively. 

Waldorf Astoria Residences New York 

Residents of Waldorf Astoria Residences New York also have exclusive access to a dedicated wellness area on the 25th floor of the residences, which includes a 25-meter swimming pool, two treatment rooms, and a fitness center — all elevated by bespoke Guerlain touches and tailor-made wellness experiences. Residents can receive personalized Guerlain spa services in-residence or in the resident spa facilities with complimentary service enhancements. Alternatively, they can visit the hotel's spa with special owner benefits.  

Later this year, two Guerlain boutiques will open on the ground floor, bringing the Maison’s acclaimed creations to New York City. Located in the lobby and on the 50th Street corner the boutiques will showcase Guerlain’s High Perfumery, exceptional skincare, and timeless beauty treasures. 

The opening of Waldorf Astoria New York marked a historic moment for the renowned property. Following a meticulous restoration, the hotel has been restored to its former glory, introducing a new level of luxury and sophistication. The hotel's original Art Deco grandeur has been thoughtfully preserved and enhanced, offering a refined experience for a new generation of guests. With its iconic facade, stunning interiors, and unparalleled service, Waldorf Astoria New York has once again taken its place as a cornerstone of the city's vibrant hospitality scene. 

Guerlain Wellness Spa is open daily from 10am to 6pm. To view the spa menu and for bookings, please visit Guerlain Wellness Spa at Waldorf Astoria New York. Guests can also email the spa at reservations@guerlainspanyc.com or call for a reservation at 212-872-4950. Guests without a booked spa service are welcome to enjoy the facilities with a Day Pass Reservation. Spa services start from $189, with Day Pass pricing at $75 for hotel guests and $150 for local visitors. 
For hotel reservations and more information, please visit waldorfastorianewyork.com. For more details about owning a residence at Waldorf Astoria Residences New York, please visit waldorfastoriaresidencesny.com. Follow along on Instagram at @waldorfnyc and on Facebook at @TheWaldorf. 

About Hilton 
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube. 

About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 36 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York marked a defining moment for the brand - reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.   

About Waldorf Astoria New York
Waldorf Astoria New York has been a fixture of New York City society for more than a century, earning its place as a beacon of sophistication and elegance in the cultural capital of the world. When the hotel opened in 1931, it had such grandeur that Hilton founder Conrad Hilton declared the property “The Greatest of Them All.” Following complete transformation led by renowned architects, Skidmore, Owings & Merrill, with  interior design by Pierre-Yves Rochon, the property retains the scale and beauty of the original Art Deco architecture reimagined with fresh contemporary furnishings that pay homage to the original Waldorf Astoria New York while ushering in a new era for the hotel and building upon Conrad Hilton's vision. The 375-room hotel features some of Manhattan’s largest rooms and suites that embody the spirit of New York. Above the hotel sits 372 private residences, ranging from studios to four bedrooms, with interiors designed by Jean-Louis Deniot and access to 50,000-square-feet of amenities. In addition, hotel guests, residents and visitors have access to a holistic wellness program, including a state-of-the-art fitness center along with Guerlain Wellness Spa spanning 22,000 square feet. Unmatched culinary offerings include Lex Yard, a standout signature restaurant helmed by acclaimed Chef Michael Anthony, the return of Peacock Alley in partnership with renowned Mixologist Jeff Bell and Yoshoku, a Japanese dining experience. The property also features 43,000 square feet of modernized event space including a striking new opera-inspired Grand Ballroom set to be the crown jewel of New York City’s entertainment scene. Visit waldorfastorianewyork.com for more information or follow the hotel on Instagram at @waldorfnyc and on Facebook at @WaldorfAstoriaNewYork.  

About Guerlain 
Since 1828, Guerlain has explored, innovated, and perfected its Fragrance, Skincare, and Makeup, thanks to its daring creators of mythic creations with timeless savoir-faire. Drawing inspiration from Nature and Art and with the Culture of Beauty as its signature, the Maison has been visionary in its holistic perception of Beauty since its founding. Wellness has always been an integral part of Guerlain’s DNA, with nearly 200 years of heritage in Beauty and Well-being. In 1850, Pierre-François Pascal Guerlain, the founder, established a thermal wellness center in Le Crotoy, pioneering a holistic approach to Beauty and Well-being that was revolutionary for its time. In 1939, Guerlain further solidified its legacy by opening the world’s first Beauty Institute at the legendary 68, Avenue des Champs-Élysées. As a Parisian Maison with a rich heritage and the crowning jewel of luxury “à la française” for almost two centuries, Guerlain has also always manufactured its products in its own ateliers, all located right in France. 

Toronto—Le Germain Hôtel Toronto Mercer announces the opening of PUNCH, a restaurant concept inspired by the eclectic pulse of modern London, where Indian influences weave through every detail. From heritage-rooted dishes to design-forward spaces, PUNCH delivers everyday luxury that is sophisticated, spirited, and entirely new. Reservations are now open. 

Born from the Hindi word pañch, meaning “five” and pronounced punch, the name carries a dual meaning. In the 17th century, punch became known as the world’s first cocktail; a blend of spirit, sugar, lemon, water, and spiced tea, originating from the Indian subcontinent before being carried to England by the East India Company. True to its namesake, PUNCH, continues that story of two cultures colliding, where heritage meets reinvention. Punch also refers to the five senses invited to take part in the experience. It is a bridge between worlds, crafted with taste, soul and style.  

Punch is both deeply personal and profoundly cultural. The food tells a story, rooted in flavours passed down through generations and reimagined with a contemporary vision. Service is refined yet inviting, delivered with a generosity of spirit that makes guests feel instantly at home.  

“I feel privileged to share a menu that reflects my own story and cultural roots. At PUNCH, my goal is to immerse guests in the flavours and spices that echo Indian tradition, while encompassing my training in global dining flavour. We aim to offer a truly one of one experience unlike anything the city has seen before,” said Executive Chef Mandar Kulkarni (Le Select Bistro, Don Alfonso 1890, BISHA, BUCA Osteria & Bar). 

Dishes are drawn from family recipes, reinterpreting the flavours of Indian aunties and British mums. Tradition is the foundation, but imagination is at the forefront. The menu is designed for sharing, echoing the warmth of meals enjoyed at home while channeling London’s esteemed gastronomic culture. The Mumbai Chat-Slaw layers crisp vegetables with tamarind yogurt and boondi for a playful nod to street food. The Madai Crudo is finished with crisp pear-kohlrabi relish, bay leaf powder and herb oil, while the Beef Wellington pairs tenderloin and wild mushroom duxelles with Swiss chard, sunchoke purée, and a Rogan Josh jus. The Butter Chicken Pot Pie reinvents the British staple with tender chicken in rich makhani sauce beneath golden pastry, bridging comfort and exotic flavour. 

“Our vision was to bring a spark of London’s daring energy to Toronto, a city that’s already a global hub,” said Marie Pier Germain, Co-President of Germain Hôtels. “At Germain Hôtels, we celebrate sophistication with a boutique Canadian twist and PUNCH takes that spirit even further. We wanted to create something truly unique that resonates with tastemakers and world travellers alike who are seeking a modern, cultured experience with a playful edge.” 

Set to a backdrop of Indo house beats, the bar, backed by stained glass and a towering display, is anchored by a striking two-toned marble floor of green and beige. It’s here that the cocktail program comes alive, blending imagination with unexpected flavour combinations. Pimm’s Remix playfully twists the British classic with vodka, jasmine tea, coconut, passionfruit, and a fiery piri-piri finish, while the Crown Jewel infuses gin with Darjeeling tea, and a subtle lift of pineapple-anise bitters. 

Designed by Block Plan Studios, the 91-seat dining room evokes the spirit of a timeless British guild hall enriched with exquisite verde marble, masterfully finished wood paneling, and rich textures that are equally luxurious and modern. The effect? An understated opulence that feels like it has been tucked away on Mercer Street for decades. Warm tones of mustard, golden amber and pine green decorate the space while whimsical art animates the wood walls. 

The main dining room glows with light from intricately crafted custom fixtures, crowned by four breathtaking chandeliers that combine Baccarat-style brilliance and English Regency charm to anchor the over-height ceilings with artisan precision. 

The private dining room unfolds like a secret garden; its walls dressed in hand-painted foliage and delicate birdsong motifs. The space feels like a privé salon and features an exclusive bar for moments that feel both personal and celebratory. It hosts up to 18 guests for an intimate dinner or 35 for a cocktail-style gathering. 

Tucked just off the Le Germain Hôtel Toronto Mercer lobby, the chic, martini-focused Library Lounge offers a refined hideaway surrounded by warm bookcases and low-slung seating. For walk-in guests, it’s the perfect place to linger with a cocktail while awaiting a table at PUNCH. 

PUNCH is open for dinner and will introduce brunch later this year. For more information, please visit www.punchtoronto.com. Reservations are available on Open Table. PUNCH is located at Le Germain Hôtel Toronto Mercer, 30 Mercer Street, Toronto.  

Valet parking is available. 

About Le Germain Hotels 

Pioneer of the boutique hotel concept in Canada, Le Germain believes in the importance of staying small and intimate. Known for unparalleled comfort and attention to detail, we ensure every guest enjoys a warm welcome and attentive and personalized service throughout their stay. Whether in Calgary, Toronto, Montreal, Quebec, Charlevoix or Ottawa, we offer our guests a luxurious experience on a human scale. Our hotels are refined and elegant, yet always unpretentious. Le Germain Hotels.  

About Germain Hotels 

For almost four decades, Germain Hotels has made a name for itself through attentive service and innovative practices. We are a proud family business operating for three generations. With 19 properties across Canada (and counting), we bring guests iconic style and ultimate comfort through our Le Germain, Alt and Escad hotels.  

Recognized as one of the 50 best-managed companies in the country, we take pride in the emotional connection that we forge with our guests, our team members and our surrounding communities. With us, one thing is certain: the well-being of our guests is our priority. Visit: Germain Hotels 

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