Check out the latest news from around the world by the industry's movers and shakers.
Check out the latest news from around the world by the industry's movers and shakers.
EMA Marketing adds two new properties — Windermere House and The Laundry Rooms — to its exceptional portfolio. EMA Marketing is pleased to offer even more choice in luxury accommodation with its addition of two new partners, Windermere House in Muskoka Lakes, ON, and The Laundry Rooms in Waterloo, ON.
Getting ready to celebrate 150 years, the historic Windermere House is set amidst the beauty and tranquility of prestigious Lake Rosseau in the heart of Muskoka. The iconic boutique hotel offers 52 rooms, including a two-bedroom suite with a full kitchen, living room and private balcony. For added luxury, guests can stay in the three-bedroom executive cottage. Three meeting rooms — the largest at 1,500 sq. ft. — offer a spacious, comfortable work environment. When it’s time for a bite, guests can enjoy unparalleled views of the lake at one of the hotel’s two restaurants, Rosseau Grill and Terrace, and Windermere Pub.
Activities offered include golf, tennis, yoga, water sports and more. Guests can take a break and relax with some pampering at Windermere’s luxury spa Amba , which is complete with four treatment rooms and two manicure and pedicure stations. The sounds of a crackling bonfire make the perfect end to the day. Windermere is the ideal resort for a “Buyout” with its movie-like setting and full array of amenities.
The Laundry Rooms, 181 King St. S. is conveniently located in one of the largest technology clusters in North America. Opening in June of 2020, this truly unique property balances the space and comfort of a fully-appointed luxury condominium with the style and hospitality of an intimate hotel. It’s perfect for meetings or incentive retreats.
The 35 suites at The Laundry Rooms are larger than standard hotel rooms, offering sophisticated one- and two-bedroom furnished residences. Each suite has separate living and sleeping areas, allowing guests to conduct business or entertain as they would at home.
Kitchens come with everything needed to create a gourmet meal, including high-end appliances and, if desired, cupboards fully-stocked with guests’ favourite foods. For a truly unforgettable experience, a personal chef can attend to every culinary whim. A seasonally-diverse menu awaits discerning diners at The French Bar and Bistro, whether guests are in the mood for a light bite or multi-course meal. World-class amenities include a state-of-the-art fitness centre with an outdoor pool on the 4th floor and terraces. Private meeting space for 60 people is available, with two breakout rooms and shared work spaces. Covered and secure parking provides peace of mind.
Each property is the perfect addition to EMA Marketing’s extensive portfolio of luxury hotels, resorts and destination management companies.
For more information or to book an event at Windermere House or The Laundry Rooms, please contact EMA Marketing at (905) 338-6222 or Email: firstname.lastname@example.org
Chicago – The International Live Events Association (ILEA) today announced a report that outlines 10 principles of event strategy, design and execution to enable live event professionals to demonstrate the value of the event planning process to clients.
“Demonstrating Value Through Process Transparency” is a follow-up to the dialogue at the 2019 ILEA Global Event Forum, Aug. 6-7 in Minneapolis, which invited 26 elite live event influencers from around the globe to discuss the opportunities and challenges facing today’s event industry.
The group continued conversations started at the 2018 Global Event Forum on the topic of live event businesses being a commodity. The 2019 Global Event Forum participants determined that there is a lack of clarity around the value of the live event professional’s process and defined three phases of event planning.
“As live event professionals, we know what we offer our clients is unmatched by what amateurs deliver,” said Jennifer Trethewey, CSEP, ILEA president. “The 2019 ILEA Global Event Forum report helps articulate to clients in concrete detail that the value we provide is the process, not the product, and is intended to eventually shift the perception that live event businesses are a commodity.”
To download a complimentary copy of the report, visit ileahub.com/globaleventforumreport.
ILEA and the Global Event Forum leaders are dedicated to continuing the conversation and providing tangible tools for live event professionals to use and share. A complimentary live webinar will take place on Nov. 20 at 11 a.m. Central. Register at ileahub.com/globaleventforumwebinar.
Giants Enterprises is an elite sponsor and Hello Destination Management is a presenting sponsor of the 2019 Global Event Forum.
Dates and information for the ILEA 2020 Global Event Forum to be announced.
About the International Live Events Association (ILEA)
The International Live Events Association (ILEA), formerly known as ISES (International Special Event Society) is a global community of thousands of creative event professionals whose skills, expertise and experience power some of the most recognized and respected live events around the world. For creative events professionals who seek deeper connections with like-minded individuals, ILEA provides the education and collaborative networking opportunities that achieve creative event experiences. For more information, visit www.ileahub.com.
Ande Leslie, Marketing and Communications Manager
t: +1.312.673.5534 | e: email@example.com
KELOWNA, B.C. – Iconic Wineries of British Columbia is pleased to announce that Clee Varon has been named Director of Business Development. Iconic Wineries of British Columbia consists of five wineries located in the Okanagan Valley, including Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, Road 13 Vineyards and Checkmate Artisanal Winery.
Clee brings over 30 years of Canadian Hotels & Resort management experience, having spent 18 years at Fairmont Hotels & Resorts in the Canadian Rockies, 12 years with Skyline Hotels & Resorts in Ontario and most recently, leading business development for Fox Harb’r, a luxury resort in Nova Scotia.
“As our new Director of Business Development, Clee Varon will play a vital role in developing events and experiences for our iconic portfolio of properties. Her multi-site and premium property sales experience will be the key to us establishing our position as the premier event destination in British Columbia through which we can access new guests, and build loyalty across our iconic winery locations”, says Darryl Brooker, President of Mission Hill Family Estate Winery.
Following highly successful events in Dublin (2017) and Rwanda (2018), SITE Executive Summit took place in Turkey from 14 – 17 November drawing 120 incentive travel professionals to Istanbul to
re-ignite the flame of incentive travel.
Launched in 2008 as a response to requests from destination marketing organizations (DMOs), convention & visitors bureaus (CVBs) and destination-based influencers for education and best practice exchange specifically around incentive travel, SITE Executive Summit has grown into an important annual event pivoting around learning and destination immersion during which members of the international board of directors and trustees of the SITE Foundation gather at the selected destination for three to four days.
During a densely packed day of education, over 100 Istanbul-based incentive travel professionals including representatives from the Turkish Ministry of Culture & Tourism and Turkish Airlines, joined the SITE global leadership at Kethuda, a former Hammam, to explore key themes and trends for the business events industry in Turkey. Presentations included case studies on destinations that have recovered from challenging times, recent global research into the incentive travel industry and panel discussions on destination marketing and selection and on business communication in global environment. Delegates also rotated around eight discussion topics led by the global SITE leadership.
“The recovery has already started for Turkey but hosting SITE Executive Summit will provide further impetus and help us truly re-ignite the incentive flame in our destination. Thanks to Turkish Airlines, access to global source markets has never been better and investment across the full spectrum of hotel types continues unabated. Buyers in search of a truly transformational destination at the right price won’t ever see again the value available in Turkey these days” said Hasan Dinc, CITP, president of SITE Turkey and Managing Director, ODS Turkey.
“The Incentive Travel Industry Index highlights how Turkey can benefit from new, emerging source markets in China and Latin America while continuing to response to strong demand from the more traditional ones like the U.S., Canada and Western Europe. The entire SITE leadership team was hugely impressed by the new Istanbul airport, by the outstanding hotel product and, especially, by the deep professionalism of the local incentive travel community. We believe the flame of incentive travel in Turkey is indeed burning brightly and we look forward to Istanbul becoming, once again, a beacon of inspiration for destinations all over the world”, said Philip Eidsvold, CIS, CITP, President of SITE 2019 and VP, Strategic Partnerships, One10.
“SITE brought the European SITE University to Istanbul in 1998 and, since then, we’ve always had a strong SITE chapter in Turkey. In the 20 plus years since 1998, despite some ups and downs, Istanbul has become one of the most sought after destinations for incentive travel with an extraordinary range of quality five-star properties and an unique west meets east cultural offering that ensures the city lives long in your heart after you’ve been there”, added Didier Scaillet, CIS, CITP, CEO of SITE.
Destinations interested in partnering with SITE for an Executive Summit should apply to Tahira Endean (firstname.lastname@example.org) to receive a copy of our RFP.
For photos please contact Jennifer Juergens, email@example.com.
About Incentive Travel & SITE
Incentive Travel, the “I” in MICE, is the fastest growing sector of the Business Events industry with the highest per capita spend and the widest supply chain. Accounting for about 7% of all Business Events activities, the Events Industry Council’s Global Economic Impact study (2018) estimates the incentive travel industry to be worth around $75 billion globally. The Society for Incentive Travel Excellence (SITE) is the only Business Events association dedicated exclusively to the global incentive travel industry. Founded in 1973, we are a professional association of 2,500 members located in 90 countries, working in corporations, agencies, airlines, cruise companies and across the entire destination supply chain. We bring value to our members at both global and local chapter level by networking, on-line resources, education, certification and advocacy. SITE Foundation was established by SITE to support research, education and advocacy projects on behalf of the incentive travel industry. Monies raised by the SITE Foundation help us make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises and communities. The SITE Foundation is a registered charity holding a 501(c) (3) nonprofit organization status.
CSAE is thrilled to announce that we are working in partnership with Wicket and Industrial to reimagine our approach to technology. Over the next several months, CSAE will roll out a new suite of software tools to better manage, engage with, and deliver services and information to members.
CSAE’s president and CEO, Tracy Folkes Hanson, said: “After a careful examination of our processes and our member experience, CSAE is ready to move forward with a new set of tools to carry us forward in our mission. We wanted to find a solution that would give CSAE the utmost flexibility to adopt technology as it continues to evolve at such a rapid pace. We know from our members that technology is an area they want to have a better handle on, so we also hope that CSAE’s journey becomes a valuable case study for the sector.”
The selection of Wicket - the world’s first Member Data Platform - as the database for all of CSAE’s membership data is at the core of CSAE’s technological shift. Wicket will store all of CSAE’s membership information, empowering staff to easily view, manage and report on a rich data set. In addition, self-directed tools with single sign-on capability will enable members to self-manage their profiles, eliminating time and redundancies and putting the power into users’ hands.
Danielle Lamothe, CSAE’s vice-president of learning and innovation, noted: “With this new technological integration, we are positioning the organization for the future. Finding Wicket, a Canadian company that is doing such innovative work in the association landscape is incredibly exciting.”
As part of the digital transformation, CSAE has chosen Industrial, a leading Canadian website firm focused on the association sector, to develop a flexible and user-friendly CSAE.com website. It will be deployed on WordPress, the world’s leading Content Management System (CMS)
“To effectively position CSAE as a leader within the association community and deliver a member-friendly experience, the need to develop a new CSAE.com website was clear,” said Penny Tantakis, CSAE’s Director of Marketing.
“Industrial’s team couldn’t be more excited to partner with CSAE and Wicket on this opportunity,” said Rod Zylstra, president of Industrial. “Our team works with Canadian associations every day to deliver modern website solutions, and the opportunity to work with a leader in the sector is something our entire team is looking forward to.”
As part of the digital transformation, CSAE will additionally leverage a suite of modern software tools to deliver the functionality needed for effective operations and member service. New tools will include Canadian-based Shopify for the bookstore, MailChimp for email marketing, Canadian-based Fusebill for membership billing, and Canadian-based Klipfolio for reporting and dashboards.
“At Wicket, our model is focused on providing associations with the flexibility to choose the software that best meets their needs,” said Jeff Horne, Co-Founder & CEO of Wicket. “Wicket uniquely ties all of these systems together, synchronizing membership data, and collecting valuable engagement data across the board.”
CSAE’s plans to roll out the new digital platform in early 2020. Watch for news and updates to come on this exciting development!
Toronto, ON—LHM Canada Inc. broke ground today on a new 120-room Holiday Inn Express & Suites® hotel in the Toronto Pearson International Airport area. The new hotel will be called, the Holiday Inn Express & Suites – Toronto Airport South. LHM Canada has had a long history with the InterContinental Hotels Group (IHG) and has developed and managed several other IHG branded hotels over the years.
The hotel is slated to open in the fourth quarter of 2020.
InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, is the parent company of the Holiday Inn Express brand. The hotel will be owned by 2530498 Ontario Inc. and managed by LHM Canada Inc., under a license agreement with InterContinental Hotels Group.
MINAZ RAHEMTULLA, Managing Director at LHM Canada Inc. said: “We look forward to partnering with IHG and providing future guests with the unmatched comfort and hospitality that comes with staying at a Holiday Inn Express and Suites Hotel.”
The seven-story Holiday Inn Express & Suites hotel will have the following features and amenities:
· All guest rooms will feature the Formula Blue™ design which provides a fresh, contemporary space with comforts and features that allow guests to be productive during their stay and have a great night’s sleep.
· The hotel will include a fitness centre, indoor pool, business centre, meeting space, on-site parking, market, and of course the brand’s signature complimentary hot breakfast bar.
· The public space will be modern, upbeat, vibrant and welcoming. Special attention was directed to the design of the new hotel which will have a distinct style and feel while ensuring that amenities are accessible and easy to identify.
· The property will contain 952 sq. ft. of meeting space.
The Holiday Inn Express & Suites - Toronto Airport South hotel will feature the brand’s newest design solution which was created to meet the evolving needs of the brand’s target guest: today’s business traveler and active families. The design provides an appealing combination of fresh, energetic and engaging elements and distinctive style that is evident at every touch point of the Holiday Inn Express brand experience.
The new Holiday Inn Express design includes:
An open, pod-style front desk area that delivers a familiar and expedited check in and out experience;
Flexible seating in the Great Room, including community tables with built in wired and wireless charging where guest can collaborate with colleagues or relax with friends and family;
Refreshingly streamlined guestrooms that provide comforts and features that allow guests to be productive during their stay and have a great night's sleep, including a built-in niche which houses the under-counter refrigerator, microwave, coffee maker, and extra supplies in one central location that’s away from the guest bed to reduce noise and enhance quality of sleep. Additionally, multiple points of power conveniently located throughout the room and functional storage allow guests choose to live out of their suitcase or unpack with a variety of storage options.
The Holiday Inn Express & Suites – Toronto Airport South hotel will be located at 25 International Blvd. The hotel will also offer such business conveniences, including meeting rooms and a business center. Additional amenities will include IHG® Connect throughout the property and Keurig® brewers in every room.
The Holiday Inn Express brand is part of IHG’s diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience.
Holiday Inn Express® hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a complimentary hot Express Start® Breakfast with new healthier offerings and free high-speed Internet access. There are currently 2,618 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, visit www.holidayinnexpress.com. Find us on Twitter www.twitter.com/hiexpress, Facebook www.Facebook.com/holidayinnexpress and Instagram www.instagram.com/holidayinnexpress.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
Caesars Entertainment's new 550,000-square-foot meeting and conference facility 70% completed and on schedule to open March 2020. Over $390 million contracted for meetings and events. One million room nights booked.
Las Vegas, NV—Caesars Entertainment, one of the most diversified casino-entertainment companies in the world, announced today more than one million room nights and over $390 million is contracted for meetings and events at CAESARS FORUM through 2020 and beyond. CAESARS FORUM, the new, 550,000-square-foot conference facility in Las Vegas, is set to open in March 2020 and is 70% complete, with crews working 24 hours a day, seven days a week to finish the project.
In the last 20 months, more than 125 contracts for meetings and events have been signed. Over 75% of the business booked occurs within the first three years of operations and over 70% represent new business to Caesars Entertainment. Meetings and events industry leaders ConferenceDirect, Cvent, HelmsBriscoe, Meeting Professionals International and Professional Convention Management Association have selected CAESARS FORUM for their annual meetings.
"One million room nights booked before opening far exceeds our expectations and is a testament to the hard work of our sales team, and customers' excitement about CAESARS FORUM," said Michael Massari, Chief Sales Officer, Caesars Entertainment. "CAESARS FORUM construction is on track and I'm thrilled with our progress. The building exterior is complete, and the team is working diligently on the interior, staying on schedule to open next March. Operationally, we have the core team in place and have already begun planning events for 2020 and beyond."
The $375 million conference center will carry a LEED silver certification and features the world's two largest pillarless ballrooms - each equivalent to one football field in length. CAESARS FORUM will be the first facility of this size built on one level, and the adjacent Forum Plaza will be the first 100,000 square-foot dedicated outdoor event space in Las Vegas.
A dedicated heart of house, equipped with state-of-the-art culinary equipment, providing participants with restaurant-quality dining.
About Meetings and Events at Caesars Entertainment Corporation
The world's most geographically diversified casino-entertainment company, Caesars Entertainment offers meeting and event planners one dedicated team, united nationwide, committed to providing the most successful meeting experiences possible. With one call or email, planners have access to nearly 40 properties in 20 unique destinations, with 2.1 million square feet of meeting space and more than 40,000 guest rooms. Mix and match properties and venues within a destination under a single contract and minimum. Enjoy elite perks, rewards and privileges with our Caesars Rewards Meeting Diamond Program. For more information, please visit www.CaesarsMeansBusiness.com and www.CAESARSFORUM.com.
About Caesars Entertainment Corporation
Caesars Entertainment is one of the world's most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.
Director of Marketing
Business travellers report feeling stressed and unsafe with female and LGBTQ+ travellers regularly experiencing harassment according to an SAP® Concur® survey
Toronto/CNW/—SAP SE (NYSE: SAP) has announced the results of a new SAP® Concur® survey revealing that more than 4 in 5 Canadian female business travellers have faced harassment while travelling. SAP Concur, the world's leading brand for expense, travel, and invoice management solutions, identified concerns of personal safety while on the road and frustration around ineffective booking and reimbursement experiences.
"This research clearly shows employees aren't getting what they need from their employers while travelling for business," said Victoria DeBoon, Director of Sales at SAP Concur Canada. "Organizations of all sizes shouldn't let these concerns go unnoticed. Employees want more support, resources and technology that will improve their overall experience and increase feelings of security while on the road."
The survey of 7,850 business travellers in 19 global markets included 500 within Canada. Notable highlights are:
More results of the Global Business Traveler Survey can be found at https://www.concur.com/en-us/resource-center/whitepapers/business-traveler-report-2019
The survey was conducted by Wakefield Research (www.wakefieldresearch.com), a leading independent provider of quantitative, qualitative and hybrid market research, among 7,850 business travelers, defined as those who travel for business three or more times annually from the following markets: Australia, Belgium, Brazil, Canada, China, Hong Kong, Taiwan, Denmark, Finland, France, Germany, India, Japan, Luxembourg, Mexico, Netherlands, Norway, Singapore, Malaysia, Sweden, United Kingdom and the United States. The survey took place July–August 2019.
About SAP Concur
SAP® Concur® is the world's leading brand for integrated travel, expense, and invoice management solutions, driven by a relentless pursuit to simplify and automate these everyday processes. The top-rated SAP Concur mobile app guides employees through every trip, charges are effortlessly populated into expense reports, and invoice approvals are automated. By integrating near real-time data and using AI to audit 100% of transactions, businesses can see exactly what they're spending without worrying about blind spots in the budget. SAP Concur solutions eliminate yesterday's tedious tasks, make today's work easier, and help businesses run at their best every day. Learn more at concur.com or the SAP Concur blog.
As the Experience Company powered by the Intelligent Enterprise, SAP is market leader in enterprise application software, SAP helps companies run better. SAP applications and services enable our customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Mississauga, Canada – Delta Hotels and Resorts announced today the official opening of Delta Hotels by Marriott Toronto Mississauga in partnership with Vrancor Group, an award-winning Canadian development and hospitality company.
“Delta Hotels by Marriott Toronto Mississauga marks the continuation of a period of exciting growth for the award-winning Delta brand,” said Paul Cahill, Global Brand Leader Delta Hotels & Resorts, Area Vice President of Operations, Canada. “Delta’s design and service enables guests to have a seamless travel experience that allows them to focus on what’s important. It is simple made perfect.”
Delta Hotels by Marriott Toronto Mississauga provides a seamless, full-service hotel experience ideally located in Mississauga City Centre. Thoughtfully designed with the frequent traveler in mind, both business and leisure guests enjoy amenities that provide smart value including fast, free Wi-Fi, complimentary bottled water, an expanded fitness centre and indoor saltwater pool. Choose from over 315 comfortable and stylish guest rooms and suites, offering upscale décor, plush bedding, smart desks and convenient amenities. Grab your favourite coffee at Starbucks® Delta Mississauga Centre or enjoy breakfast, lunch and dinner in our new restaurant, Driftwood Social Bar + Table. Our heart of the city location offers outstanding access to must-see attractions including Square One Shopping Centre, Living Arts Centre, Celebration Square and Mississauga City Hall, all just a short walk from the hotel. Enjoy easy access to all major highways, Toronto's Pearson International Airport (YYZ) and sporting events at Paramount Fine Foods Centre.
“Delta Hotels by Marriott Toronto Mississauga offers the best of what guests need, from state-of-the-art technology to intuitive design to meet the needs of modern business and leisure travelers,” said Darko Vranich, CEO and President, Vrancor Group. “We are thrilled to continue doing business in Mississauga and to introduce this fast-growing brand into the market.”
The Delta Hotels and Resorts brand encompasses a rich Canadian history and is a great complement to the Marriott International portfolio. Its recent expansion into North America in Orlando signals Marriott’s plans to grow Delta’s hospitality globally to major gateway cities including New York, Shanghai and London. The development pipeline currently brings the brand offerings to almost 70 hotels.
Delta is a member of the award-winning Marriott Bonvoy loyalty program. Guests can gain exclusive access to even more digital features through the Marriott Mobile app when they book direct, including mobile check-in and checkout, keyless entry and Mobile Requests to make their travel experience seamless. Marriott Bonvoy members will also earn points for their stay at Delta Hotels and can redeem for hotel stays across the Marriott Bonvoy portfolio of brands.
To learn more about Delta Hotels by Marriott Toronto Mississauga, please visit www.DeltaMississauga.com.
About Vrancor Group
Vrancor Group is one of the top hospitality companies in Ontario and an award-winning leader in property management and development. Committed to smart growth, we effectively adapt to changing market demands in order to deliver market leading ROI. Vrancor’s experienced and diverse corporate team offers expertise in multiple disciplines including operations, finance, sales, marketing and human resources. We specialize in building, (re)developing and managing award-winning properties in Ontario. When it comes to hotel, residential or commercial spaces – we know our game, and are one of its leading players. We pride ourselves in creating a sense of uniqueness and individuality for each of our properties, something which has earned us a reputation for innovative leadership, sound judgment and extraordinary guest satisfaction. Visit vrancor.com for more information and connect with Vrancor at facebook.com/VrancorGroup, twitter.com/VrancorGroup, pinterest.com/VrancorGroup.
About Delta Hotels and Resorts. One of North America’s leading four-star brands, Delta Hotels, with nearly 70 locations in gateway cities across the US, Canada, China, and Germany was acquired by Marriott International in 2015. Delta’s distinct style of simple made perfect provides guests with exactly what they need for a seamless travel experience. The brand’s invitingly familiar rooms, free Wi-Fi and convenient dining options, offer travelers a comfortable and stylish place to stay. For more information or reservations, visit www.marriott.com. Stay connected to Delta Hotels on Facebook, @DeltaHotelsLtd on Twitter and @deltahotels on Instagram. Delta Hotels and Resorts is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
Regional Director, Sales & Marketing
366 King Street West
Hamilton, ON L8P 1B3
P: (905) 320-0172
In what is planned as a new era of sharing and motivation, Janet Traphagen, President of Chicago-based Creative Group, met recently with 60 members of the meetings and incentives teams from Creative Group’s Canadian operations, formerly SM+i and Meridican.
The new incentive powerhouse is a result of the merger of Canada’s Vision Travel (owner of Strategic Meetings + Incentives, or SM+i) with the United States’ Direct Travel in 2017. In September 2019, Direct Travel also acquired Meridican, a 30-year presence in the meetings and incentives industry. The two Canadian entities now operate as Creative Group under the current Canadian leadership team.
“This new and larger entity provides expanded opportunities for customers and broader career options for our staff,” says Traphagen. “For customers, we can provide increased buying power, additional offerings, expanded staff resources and best practices for a range of industries. From the employee perspective, there are new career paths and increased training options. The cultures of our companies are so well-aligned that our joining together will be powerful.”
Creative Group is a full-service meeting, incentive and recognition company that delivers business results by inspiring people to thrive. An industry leader, Creative Group has been honoured with the CMI 25 Award which recognizes the top 25 most influential meeting and incentive management companies in the U.S. - and it has received the award every year since its inception in 2007.
Creative Group was founded in 1970 and serves clients in financial services, life sciences, insurance, manufacturing, retail, technology, automotive and hospitality. Employing over 260 people, the company is headquartered in Schaumburg, Illinois and maintains offices in Detroit, Denver, San Francisco and Appleton, Wisconsin and now Canada. Creative Group was acquired by Direct Travel in 2015.
The advantages to Direct Travel of the cross-border merger are multi-faceted and include Canadian resources, local currency, bilingual services and website design.
And because, just as the name says, meetings and incentive travel is all about creativity, the shared expertise and ingenuity of the teams is bound to be a plus. In one particularly creative motivational program for an automotive retailer in the U.S., Traphagen’s team shifted the locale of the annual incentive from Las Vegas and bought out the Dallas Cowboy Stadium for the 500 participants. The goal was to encourage increased professionalism as the company shifted its focus from mid-range to luxury cars. There was no better place to showcase being a top professional or a pro than at the Dallas Cowboy Stadium. Training exercises, sports activities and being treated like a pro - complete with a motorcade to the stadium - brought the program to life. “It was a great example of theme creation and execution. The result? A very happy client and more a professional and motivated sales team,” she says.
Last year, the award-winning Creative Group in the U.S. organized a total of 825 programs with 155,000 attendees in 46 countries.
According to Traphagen, Creative Group’s role is to come to the customer with an idea that will shift their business. A vice president of design and insights has been recently hired to drive that entire initiative.
Future training meetings will cover sales training, recognition training and people management training.
And in the meantime, Traphagen says her message to her new Canadian colleagues is a warm welcome. “We are super excited to be expanding into Canada and we welcome all this incredible talent.”
Contact: Martha Chapman – 416-614-2845 for Creative Group