Fairmont The Queen Elizabeth, Montreal: Changing the Meeting Landscape
Meeting experience and design are more than just buzzwords at Fairmont The Queen Elizabeth—get ready for the event paradigm to be reinvented. This coming November, the brand new Espace C2 with novel programming will be available at Fairmont The Queen Elizabeth to inspire your business groups to new heights of exploration and innovation.
Reimagine the Meeting Experience
Planners can look forward to experiential meeting spaces with two floors dedicated to creative meeting designs in the totally renovated and rejuvenated hotel.
The hotel’s third floor has been branded CoLab 3 and creatively configured with 13 new meeting design concepts highlighted by seven playfully themed spaces. “With dispersed teams and open concept offices, it’s tough to get ideas out of distracted environments,” says Anne Marie Johns, director of sales and marketing for Eastern Canada for Fairmont Hotels & Resorts. She adds, “this is a playful environment for people to get creative and think collaboratively.”
CoLab 3 also includes rooms with a 180-degree wall of multimedia screens, actual swings, one room covered with white boards and oversized sticky notes and the string-filled Vortex Room. On top of the 50,000 sq. ft. of traditional meeting and conference space, Fairmont The Queen Elizabeth now has 35,000 sq. ft. that can be classified as non-traditional experiential space.
In partnership with C2 Montréal, the hotel is currently curating meeting programs under general business concepts, teambuilding exercises and ice-breakers that meeting planners can access through the hotel’s new onsite C2 specialist to incorporate into their meetings.
Creative Collaboration on a Grand Scale
This Fall, Fairmont The Queen Elizabeth will also offer a new raised roof to host the C2 space. The striking glass-enclosed structure features high ceilings with steps leading up to the rooftop terrace, showcasing expansive views of the city.
Espace C2 was purpose-built for C2 programming in collaboration with Sid Lee Architecture, Ivanhoé Cambridge, and the C2 organization, and it is the first permanent space developed by C2. It is designed to host up to 220 people in a variety of configurations, and features technologically leading-edge equipment that can transform the ambience of the room.
“Our vision is to have our C2 specialist work with corporate groups to integrate aspects of the C2 programming into their meetings,” says Johns, “bringing creativity and commerce together in a unique environment.” A corporate group may have two days of its own programming with one day for a C2 program element. Johns says, “the C2 specialist is creating sample itineraries now that will include playful, interactive and entertaining acts that will involve all the senses.”
Get to Know C2
Cofounded by the Sid Lee advertising agency and Cirque du Soleil, C2 Montréal is a three-day hybrid business conference that incorporates elements of street theatre with inspiring keynotes to spark ideas of commerce and creativity—hence the name C2. The creators of C2 provide an environment for groups to host workshops in eclectic interactive spaces from ball pits to birds nests, taking the collaborative experience to a whole new level. Fairmont The Queen Elizabeth is excited to partner with the innovative team at C2 to bring this unique approach to experiential learning to the hotel.
Culinary Excellence Fuels Engagement
Fairmont The Queen Elizabeth will also be introducing a one-of-a-kind urban marketplace this Fall within the hotel lobby that combines to-stay or to-go dining with local fresh food stalls and artisanal crafts.
Executive Chef Baptiste Peupion and Market Chef Jean-Philippe Desjardins look forward to having both hotel guests and locals experience the new market where fresh and seasonal produce are the focal point.
“Our philosophy is for our guests to enjoy good food in a great place, that’s new and comfortable at the same time,” Peupion says, adding, “we know the Montreal culinary scene moves very quickly, we want our food to be accessible but we know that our guests have expectations of our hotel. We will be pushing the boundaries to be creative.”