Innovating Destination Plan Developed by Puerto Vallarta Tourism Board, CVB and State of Jalisco Recognized for its Work
Puerto Vallarta has been awarded the TOURISM EXCELLENCE AWARD 2014 by Spanish Corporate “Grupo Excelencias”at FITUR 2015 for the development and implementation of its strategic plan to “re-engineer” the destination’s Tourism Action Plan put together by the Mexican beach destinations Puerto Vallarta Tourism Board, the Puerto Vallarta’s Convention & Visitors Bureau (CVB) in conjunction with the Ministry of Tourism of Jalisco.
The engineering plan involves all tourism stakeholders, government departments, associations, chambers and private initiatives, and involves improvements in infrastructure and tourist heritage as well as a formal program of training and awareness aimed at local people who become hosts / destination ambassadors, reinforcing Puerto Vallarta as one of the world´s most friendly destinations.
Since the Puerto Vallarta’s Convention and Visitors Bureau was restructured this past August, its new Executive Director, Miguel Andres Hernandez has been busy laying the ground work to ensure the destination’s future as a serious contender in the business travel industry.
An important element in the CVB’s work is training and presentation by renowned meeting planners and professional congress organizers. On November 13 of this year, the bureau hosted Miguel Harraca, President of the Convention and Visitors Bureaus of Latin America and the Caribbean in a presentation on strategic alliances.
From Nov. 25-27, the CVB partnered with SITE and other Mexican entities to do the first of a number of training aimed to make as many of the member of Puerto Vallarta tourism industry Certified Meetings Specialists. Over 20 members participated in the four-course class in Mexico City. Additional classes with PCMA and other associations are currently being scheduled for 2015.
The CVB has also started working on the development of its own certifications. Designed to create a service norm and standard across the city, it has partnered with local, state and federal institutions to train and certify local businesses. On December 5, the OCV started a certification program that is expected to train more than 2,500 taxi drivers in basic consumer relations, destination representation, language and others. Similar certification are being developed for other suppliers in the destination, including restaurants, hotels, tour operators, etc.
As part of its promotions and PR campaign with the tourism board agency, LATITUDE, the CVB, the Puerto Vallarta International Convention Center, destination hotels and the Puerto Vallarta Tourism Board have continued to promote the city’s infrastructure in numerous events throughout the year including AIBTM, IMEX and MPI’s WEC. Puerto Vallarta also becoming an MPI Preferred Partner in April.
Puerto Vallarta is most definitely a destination that will not fail to surprise, taking full advantage of its long list of features and benefits. On a daily basis, it is committed professionally to offer a unique and distinctive product, full of added values, to be a true “Experience Generator” for all those travelers seeking tirelessly for the perfect destination.
Puerto Vallarta, Jalisco, Mexico is one of the main tourist destinations in Mexico for sunny beach vacations. Its unique features, perfect weather and convenient geographical location has made it one of the cities with the best connections by air and sea as well as one of the most visited by travelers from Mexico, USA, Canada, Latin America and Europe.
With more than 22,500 hotel rooms, an active tourist seaport, international airport, more than 300 days of sunshine per year and the traditions of Jalisco: excellent cuisine, tequila, raicilla, mariachi and charrería (rodeo style Mexican cowboys), Puerto Vallarta is a destination that falls in love and outdoes itself every day. Its setting is perfect for cultural, artistic, historical, culinary and adventure travel, for destination weddings, romantic escapes and incentive trips, corporate events, conferences and conventions.
A fantastic International Convention Center and more than 30 hotels offering excellent and warm deals for conference tourism, including meeting rooms and social areas, complement a varied and quality nightlife that boasts some of the best restaurants in the country and endless activities such as adventure and ecological tours, artistic events and sports. Being highly competitive, Puerto Vallarta is also positioned favorably today as one of most popular and quality destinations for medical tourism.
About Puerto Vallarta:
Besides being one of the top 5 tourist destinations in Mexico, Puerto Vallarta offers a wide range of hotels with business services as well as an International Convention Center, all of which is conducive to support a variety of events for all preferences, ranging from work meetings to international conventions. Besides sun, sand and sea, Puerto Vallarta boasts a rich environment to secure the success of your convention. Its geographical location bestows a beautiful, typical Mexican town surrounded by the emerald green mountains of the Sierra Madre and the deep blue sapphire tones of the Pacific Ocean.
The extensive range of hotels available includes international hotel chains as well as independent, traditional and boutique hotels that complement the various water sports, adventures, award-winning restaurants offering all kinds of cuisine, DMC professional services, exciting tours for large or small groups, world class spas, championship golf courses, entertainment 24/7, a picturesque downtown full of rich traditions and culture, friendly people and an enviable number of art galleries.
Puerto Vallarta is one of Mexico’s most important tourist centers by the sea, having increased in popularity among event planners due to its accessibility, proximity, excellent climate and its new infrastructure for events.