Calgary, AB—Meetings + Conventions Calgary (MCC) introduces their Ambassador program to the city of Calgary. MCC's Ambassador initiative will be branded "Calgary Champions" and is designed to encourage the selection of Calgary by professional organizations of all kinds for their national or international conference needs. Leading figures in diverse fields will act as ambassadors for the city, who will highlight both the range of expertise available in the city and the diverse facilities that Calgary can offer to large international conferences. As there is a competitive bidding process involved in the selection of sites for international conferences, the Calgary Champions plan will provide Calgary with an edge over its competition by exemplifying the broad array of interests and amenities the city can provide.
The Ambassador program is currently being used by such organizations as the Japan Tourism Agency, a leader in the International Congress and Convention Association (ICCA) rankings, and the initiative promises to help cement that country's importance for the international business community. Closer to home, Vancouver and Quebec City have recently launched successful Ambassador Programs. Gold Coast Tourism of Australia have begun utilizing a similar plan in order to boost their ICCA rankings, and generate new revenue. A fundamental aspect of this boost is a desire on the part of ambassadors to create interest and growth within their respective areas.
Calgary's Ambassadors will be drawn from all walks of professional life, from medical doctors to local celebrities in order to attract the widest range of professional associations to the city. These individuals will not only be leaders in their respective fields, but also within the community. Though the program looks to invite professional organizations to the city, the expected influx of revenue will ultimately be beneficial to the community at large. The diversity inherent in the Calgary Champions plan will benefit multiple facets of both Calgary's business and cultural communities.
MCC will be able to offer resources to ambassadors that will help to bring major conferences to the city. MCC will provide support in various areas of the process of securing conferences, from the early stages of identifying potential interested parties, to funding assistance and training for ambassadors, and identification of appropriate venues that suit each individual conference's needs. MCC's broad array of services for meeting and event planners are provided on a complimentary basis. The combination of MCC's expertise in the MC & IT market and the ambassadors' expertise in their respective fields will help to make Calgary a desired destination for a wide array of international conferences.
Heather Lundy, Director of Marketing + Communications for MCC, is enthusiastic about the introduction of the Ambassador program to Calgary under MCC's purview: "The Ambassador program has been successfully initiated in major business destinations around the world, and its implementation in Calgary by MCC will help to secure our city's place as a desired destination for professional conferences of all kinds."
Meetings + Conventions Calgary operates as a destination sales and marketing organization with a mandate to assist meeting planners, corporate clients and association executives interested in Calgary as a prime location for their meetings, conventions and incentive programs.