Golfing Programs | Incentives + Rewards | Ignite Magazine
Advertisement

Go with a Pro, in the Spa and on the Greens

Choosing qualified personnel--Your attendees will get what you pay for (and you'll hear about it, either way)!

By Wendy Helfenbaum

Quick: Name your group’s favourite downtime activity. Chances are, a round of golf or a luxurious spa day rank right up there. But don’t assume every spa technician and golf “pro” is properly trained.

Because there are no national standards or professional regulations for the Canadian spa industry, meeting planners may overlook the importance of insisting on registered estheticians and massage therapists, says Nicole Neufeld, lead esthetician at Stillwater Spa in the Hyatt Regency Calgary.

“When somebody is manipulating muscles, you want to know that person’s been properly trained and educated to do so,” says Neufeld. “Estheticians working with sharp tools need to know how to sanitize them properly.”

Kelly MacDonald, manager, industry relations at Halifax-based Fraser & Hoyt Incentives, books a dozen trips each year that include golf or spa components. She visits sites and also tries some of the treatments herself, because sophisticated spa-goers have high expectations, she says.

“Back around 2004, we had a situation in Prince Edward Island where the spa wasn’t ready for groups; you can’t fool guests who know what spas are supposed to be like by having a waiting room that turns into a quasi-treatment room.”

While many golf course managers provide trained staff, event planners can always call the Canadian Golf Teachers Federation (CGTF) to double-check a pro’s credentials, suggests Kristine Darnbrough, the CGTF’s director of membership services. The Oakville, Ontario-based organization has trained and certified more than 2,000 golf-teaching professionals.

Knowing your group is being led by a qualified golf pro provides peace of mind, says Darnbrough. “Meet with the golf pro who’s going to be doing the lessons,” says Darnbrough. “Make sure they’re personable yet professional, and will focus on imparting their knowledge to players of all levels.”

Seasoned golf pros should also be creative problem-solvers. When Kelly MacDonald brought a group to the Cable Beach Golf Course in Nassau last spring, the property was in the middle of a massive expansion. “They only had nine holes open, which was disappointing at first, but the golf pro put together a great nine-hole tournament,” she recalls. “It ended up being a really nice, exclusive event.”

Another example: In 2010, MacDonald booked a tournament at the Cinnamon Hill Golf Course in Jamaica, only to discover her group wouldn’t have full access due to an LPGA event booked onsite. The director of golf operations, Robert Ames, took control by arranging additional tee times at the nearby Ritz-Carlton course and also scored VIP passes for MacDonald’s group to see the LPGA event. cgtf.com

other articles in this section

Make an Impact

Mutual Appreciation

Well Intentioned

A Rewarding Experience

Cruising the Rhone River

Celebrating Employee Milestones

How Do they Do It

Eyes on the Prize

Healthy employees = Healthy company

Measuring ROI

Hawks Cay Resort, Duck Key, Florida

Good Sensations

How to Design an Effective Gift Card Incentive Program

Fogo Island Inn, Fogo Island, Newfoundland

The Case for including Spouses on Incentive Trips

Hard Rock Hotel Riviera Maya

On-site Gifting

Rim to River Hiking in the Grand Canyon

Sparkling Hill Resort, Vernon, BC

Creating incentive trips that appeal to everyone

The Brave New World of Gift Cards

Award Show Winners

Capella Marigot Bay Resort and Marina

Take me to the river

Click + Praise

The Science of Incentives

Incentive trips go family-style

Knock-their-socks-off gifts for hard-to-buy-for executives

Building a Better Program

Perfect Pampering

Indulge Me!

Customized Recognition Programs

Virtual gift cards, the new reality

Gift Cards that Give

Go with a Pro, in the Spa and on the Greens

Chartering private jets

Offsite Employee Engagement

Behaviour-based Recognition

Canadian tax implications for employee gifts

A Christmas Bonus with all the Fixin's!

Peer-to-peer recognition

Everyday Green Heroes

Recognizing Environmental Actions in the Workplace

Reward and Recognize Every Day!

New Year, New You!

Co-Branded Cards

Last-minute gifts and rewards

Double Pampering Hits the Spot!

Hidden Gems: Cobble Beach Resort

Gamification

Corporate Gifts for Golfers

Free and Fab Employee Rewards

Incentive Programs Used by the Pros

Think Local for Corporate Gifts

21st Century Gift Cards

Time for an Incentive Travel Update

Reward Best-Practices for the Holiday Season

Small Product, Big Impact

Spa Rewards, Done Right

Staying Motivated

Gift Giving Guidelines

The Pros and Cons of Gift Cards

Eco-Friendly Corporate Gift Ideas

Green Guides

Travel Rewards Strategy

Speaker Gifts that Shine with Gratitude

Tax Treatment of Incentive Travel

order Valtrex
new balance femmeJordan chaussurejordan scarpeair jordan femmejordan femmejordan hommejordan chaussureAir max femme