When deciding where to allot budget for extras in your meetings, events, corporate gifts, and even trade shows, one reality will always rule: corporate Canada is overworked, tired and achey. Wellness-focused treats may be a way to build your brand and reward employees.

A partnership among two wellness service companies may well provide a double dose of the feel-good factor.

Toronto-based Massage On Wheels and Element Oxygen Bars have created Oxygen Infused Massage Services. Yes, picture it: your attendees or employees can enjoy a massage while getting a dose of energy-boosting oxygen—as a post-meeting boost, an oasis in the middle of a huge trade show, or as a thank you to staff at the end of a long week.

Dave McNamara, owner of Element Oxygen Bars, says guest can enjoy a hand or shoulder and neck massage while sitting at the Oxygen Bar, or they can receive their oxygen treatment while in the ergonomic massage chairs.

Carrie Rubel, owner of Massage On Wheels, says the service has the potential to be experiential marketing at its most soothing. “If this service fits in with your overall goals and branding strategies, it’s a great way to connect yourself to wellness and pampering,” she says.